The Laidback Freelancer: Command Your Own Time

The Laidback Freelancer: Command Your Own Time

News
There is an ironic tension in the name of the Laidback Freelancer. Usually being a freelancer doesn't mean a very laidback lifestyle. What it does mean, is that you are in control, and do what you feel most passionate about. For those people Laidback made the Freelancer. The Freelancer is a love it, hate it design, there is no other way to put it! It stands out and that is a good thing, because there are already too many generic offerings in the market place! The most eye-catching aspect is the wooden dial of the Freelancer. It is your choice of either light Bamboo, or the rich color of Sandalwood. On top of this dial is a frame of roman numerals. Both dials are "framed" by a suitable case, brushed…
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Seven Tips For Starting Micro-Brands

Seven Tips For Starting Micro-Brands

Opinion
Every week several new watches are launched on crowd funding websites. Often they are being introduced by a micro-brand that is less then a year old, and this is probably their first product. When you have already started your journey as a micro-brand owner, good for you, for people looking to start, here are a few tips: 1. You are not alone!! The world is not waiting for your watch, in fact, we don't even need your watch! You are going to create something that will enter a market place that already has too many offerings, and that market place is even a shrinking as we speak! Sounds mean? Yes, but it is absolutely vital that you realize this before you start. This is as much a challenge, as it…
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Apple Is About To Launch The Apple Watch 2

Apple Is About To Launch The Apple Watch 2

News
The Apple watch is in trouble. Not that it is a bad product, but apparently it simply doesn't sell in the volumes that Apple was hoping for, or perhaps has gotten used to. The competition is fierce, and many are undercutting Apple's prices, like the Ticwatch 2 for example, while offering comparable or even better functions, leaving Apple in the dust. There are strong rumors that Apple will announce the Apple Watch II on September 7th, when they have scheduled another special event, which will be streamed world wide, and Apple is known to seize these opportunities to launch new products....like the Apple Watch 2. Of course it is very unlikely that Apple will wipe the slate clean. The design by Marc Newson is still very good, although the rest…
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Why Fake Watches Are For Losers

Why Fake Watches Are For Losers

Opinion
Who do you respect more? Someone with a Seiko 5 or someone with a fake Rolex? Perhaps a silly question, but think about it. Many will probably respect the person with the Rolex more, until they found out that its a fake. I am convinced that for many people who buy fake watches, this is exactly the reason why they do it. To gain respect based on something that is not real, and that is the hallmark of a loser. [caption id="attachment_1528" align="aligncenter" width="1024"] The Fondation de la Haute Horlogerie has been battling fake watches for years[/caption] Why? Well, first of all when people need to respect you based on the watch you wear, you must have a horrible personality! People that wear fake watches, say that they don't wear…
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Casio G-Shock Finally Releases Quad Sensor Gulfmaster

Casio G-Shock Finally Releases Quad Sensor Gulfmaster

News
It has been a long wait for G-shock fans because already at the Baselworld watch fair of this year, did Casio announce the new Gulfmaster. Why all the excitement? Well, this is the very first time that Casio G-shock combines a water depth sensor with a atmospheric pressure sensor (altimeter/barometer), temperature sensor (thermometer), and magnetic sensor for compass readings in a single watch. https://www.youtube.com/watch?time_continue=2&v=o-nGmDBjFH8 The new Gulfmaster was developed especially with coast guard personnel in mind. They indeed have to operate under extremely challenging conditions in which the functions of the G-shock can come in handy, but quite frankly even when you have a less demanding trip in mind, the Gulfmaster will be a great companion. The atmospheric pressure sensor is especially handy because it can help predict sudden change in…
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Get Creative With Memomem Watches

Get Creative With Memomem Watches

News
What if you buy a watch that not the brand designed, but you? Memomem comes with a very interesting concept on Kickstarter where you can basically design your own watch! https://www.youtube.com/watch?v=xVe22lHQMuk&feature=youtu.be Of course there are a few boundaries, but Memomem allows for an enormous amount of options thanks to the clever use of color. For the case, you can select either steel, black PVD, rose gold PVD or yellow gold PVD. The crown? The same options. The little rubber ring that decorated the crown? 12 color options, same for the bezel ring. Actually, there are in total 15 different aspects about the watch that you can customize. That means that you can make 17.118.646.272.000.000 different Memomem watches, before you make one that is exactly like another one. And this is only…
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The Importance Of The New Swatch Sistem51

The Importance Of The New Swatch Sistem51

News, Opinion
Swatch is one of those brands that seems to deliver when its parent company is struggling with difficult markets for its more high end brands. Unfortunately that time is also now, and that is why the latest addition to the Swatch line-up, the Sistem51 Irony, is probably more important than most people realize. The Sistem51 in steel is basically a watch many of us have been waiting for. Thanks to the very innovative movement, this is a Swatch that not only appeals to the brands regular consumer pool, but also to watch collectors who usually buy more upscale brands. People that normally wear an Omega, Tudor or Bell & Ross around the wrist, have often a hard time getting used to the feel of plastic on the wrist, so the…
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Komrade Watches: Kiwi Tough

Komrade Watches: Kiwi Tough

News
Field watches have always intrigued me, because they have to be multi-purpose, and they have to be tough. So I was more than delighted to see that Komrade watches from New Zealand, selected this type of watch as inaugural model. Surprisingly, also this brand has decided to bypass crowdfunding websites like Kickstarter, and go out on their own. Like many field-watches is also the Komrade initially build as a divers watch. A lot of people are worried about water and humidity entering the case, but dust and sand can wreck havoc on a watch movement as well. With 300 meter water resistant neither one is a problem for the Komrade. But to last as a field watch you need more then being water- and dust proof. That is why Komrade…
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Anonimo Nautilo: Blue Works For You

Anonimo Nautilo: Blue Works For You

News
Blue is the color of this summer, and I don't mind that at all! Actually, blue is one of my favorite colors when it comes to watches, especially on dials, and especially with diving watches, let alone blue dialed diving watches that come on a blue rubber strap. In that case Anonimo is already ahead of the game before we even get started with the Nautilo! The Nautilo is actually a Watchisthis?! favorite. What I like about the Nautilo, apart from the blue, is that it is still very much an Anonimo! The case is an unapologetic 44.4mm, and being cushion-shaped, that makes it a serious watch. But as intimidating as its size sounds, the watch is actually more like a friendly giant. The case is well-rounded for wearing comfort,…
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Olivier Jonquet: Capitaine Of Your Heart

Olivier Jonquet: Capitaine Of Your Heart

News
"The Captain Of Her Heart" was a smashing hit for Double, in 1985. It is also exactly the deepest desire of most watch brands to become the captain of your heart. And a watch that might succeed in that is Oliver Jonquet's Capitaine! The French brand Oliver Jonquet sounds very regal and old, yet their very first watch, the Elie, was first sold in 2014. Now they introduce the Capitaine, a bigger, bolder and some might say, better version of their first watch. The Capitaine is quite an eyecatcher, also thanks to the generous size of its cushion shaped case. With 43,5 x 43,5 mm you have a lot of real estate to do something with, and fortunately has Jonquet no problem to seize this opportunity! The Capitaine comes in…
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