Longines Heritage 1969: Too Cool For School

Longines Heritage 1969: Too Cool For School

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Longines is one of the Swiss brands with an incredible rich history. In fact I think that even very critical, high-end collectors can be completely satisfied when they can collect nothing but Longines for the rest of their lives. Fortunately Longines sometimes digs in their archives and re-issues one of their treasures. This time a beauty from 1969! I wasn't around yet in 1969, but it was a year in which the cold war could turn hot at any minute, Nixon became president, Led Zeppelin launched their first album and Jennifer Lopez was born, and Longines made a simple, yet stunning cushion shaped watch. For the re-edition Longines stayed very close to the original, but only beefed up the case slightly. As a result the re-edition can fit easier with…
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Be a Tennis Champion with Pulse Play Smartwatch

Be a Tennis Champion with Pulse Play Smartwatch

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Wither you are a tennis amateur, office ping pong champ, squash aficionado, or badminton weekender, until today when you played with your friends you had to keep the score in the head or write everything on a piece of paper… But stop, Here is Pulse Play ; An innovative approach of a successful newcomer on the sport technology market. Pulse Play developed a smart watch that is an all-in-one wearable for racket sports. It offers complete game history, an accurate ranking system, live scorekeeping announcements, a social community, and opponent matching, and all with just an easy click between points.   Pulse Play is made specially for racket sports. It has three main functions : 1.As a scorekeeper and announcer that doesn’t interrupt gameplay, it helps players stay on track…
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Why Isn’t This A Success On Indiegogo?

Why Isn’t This A Success On Indiegogo?

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                    There is currently a watch offered on Indiegogo and I am trying to figure out why it is not a success? At time of writing it has 3 backers with 13 days to go, and raised $291,- of a $15.000,- goal, so it does look grim for this campaign. Of course this is not strange by itself, not every Kickstarter and Indiegogo campaign succeed. However, we are talking here about N plus ONE designs customizeable watch, which is not only highly original, but also very affordable. $95,- buys you a well designed watch with three different bezels that you can switch out by screwing them on and off. The watch is powered by a Ronda quartz movement, comes with a…
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Hamilton Khaki Frogman: The Original Diver

Hamilton Khaki Frogman: The Original Diver

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                    The Hamilton Khaki Frogman is a prime example of the Swatch Group excellent strategy of keeping their affordable watches interesting and original. We see this with Certina, Tissot and definitely also with Hamilton. Am I exaggerating? Maybe, but try these days to make an original divers watch. There are so many out there, that this is actually a hard task. What is even harder is to make it stand out as well, and the new Hamilton Khaki Frogman does both. The new Frogman comes in two sizes: 46mm and 42mm. The 46mm has its case crafted from Titanium, is water resistant until 100 bar (1.000 meters) and features a helium escape valve. The 46mm model comes with a black dial…
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Spillo: When Speed Demon’s Make Watches

Spillo: When Speed Demon’s Make Watches

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Steampunk: although I am not really a fan of the word, its the first thing that comes to mind when seeing a Spillo watch. It is also definitely the wrong word to describe the brand. Founders Marcello & Marco have a deep running passion for cars and bikes, but probably prefer high-octane fuel over steam power. Yet there watches seem to have been conceived in a garage rather than a pristine watchmakers workshop, and that is just the impression they want you to have. Their Speed Demon collection is nothing less but a statement. 45mm of steel that seemed to have come from Ferruccio Lamborghini's tractor factory. An optical illusion, because many of the Spillo watches come with a case and strap treated, so they have that vintage look to…
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Wood Wilder thinks of the future of our planet

Wood Wilder thinks of the future of our planet

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  Wood Wilder is a contemporary Danish lifestyle brand, founded in the beginning of 2015. The brand is owned by Sterndorff Trading, founded by Emil Sterndorff Urskov Rasmussen, and is based in Denmark. Now the interesting thing - Each product purchased, leads to the birth of a new tree, benefiting the future of our world! The Wood Wilder brand focuses on mindset, strength, attitude, willingness and manners. Whilst most brands at the time focus on cost efficiency and profits, their basic values are innovation, quality and above all customer satisfaction and protection of our planet. In order to be able to create their wooden products, they have been forced to join the process of deforestation, which by all means should not be acceptable. That is why they have taken the nice…
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Finn And The Giant’s Causeway Of Watches

Finn And The Giant’s Causeway Of Watches

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The Giant's Causeway, famous for its polygonal columns of layered basalt, is the only UNESCO World Heritage Site in Northern Ireland, and quite a sight! The story behind is an old tale, where a hero named Finn scares a giant away by being clever. This tale, and the Giant Causeway itself, where the inspiration for a new watch brand appropriately called....Finn! The fun of Finn (pun intended) is actually that the case of the watch is shaped like one of those huge blocks of basalt that make up the Giant's Causeway. What is especially cool, it how they have been able to integrate the lugs of the watch into the design. Most designers would probably go for hidden lugs with this one, but visible lugs are actually better suited, because…
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Are You A WatchNerd ?

Are You A WatchNerd ?

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                  Your friends probably have called you it on many occasions, maybe even your wife, or the kids.....you are a #WatchNerd. Still in denial? You wouldn't be reading this article when you weren't.  Summer is coming soon, and that means all kind of events in the summer sun. ACE jewelers just introduced the perfect cap to show your true colors. ACE jewelers say that they created the cap  "in celebration of the online communities that play a vital role in watch collecting - and the friendships that are formed through them." As true as that may be, I suspect a serious alternative motive. Knowing the crew at ACE jewelers, male and female, older and young, they all qualify themselves as die-hard #WatchNerds,…
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Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

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              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
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Ferragamo goes Smart with Style

Ferragamo goes Smart with Style

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The Salvatore Ferragamo name is legendary in the world of fashion. The fashion label, based in Florence, Italy, has become the definition of style and elegance but also originality and quality. It seems that now Ferragamo is going to make the link between their fabulous past and the new technology that we have today.  They do this with a new version of the iconic F-80 watch, that has been initially introduced to celebrate Ferragamo’s 80th anniversary; the new F-80 Motion. One more brand that understands that Smart can be easy, useful and analogical! And yes, fortunately there is more and more brands that enter in this new market because they know that these Smart watches can be useful for a daily lives by giving us the essential information so many…
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