Watchisthis?! Magazine’s Spring Issue out now!

Watchisthis?! Magazine’s Spring Issue out now!

Magazine, News
Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion....we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with the most passionate and amazing people. Some head legendary names like Alain Zimmermann of Baume et Mercier, with which we discussed his brands ladies watches (also check out the article on the Petit Promesse!), or Stephan Obst of Vintage VDB who sold all he had to start making watches in a basement. Or Jorg Schauer , who ensured the perpetuating success of Stowa, while people like Janus Aarup from VEJRHØJ…
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Auguste Reymond Back in North-America!

Auguste Reymond Back in North-America!

Advertorial, News
For a long time Auguste Reymond has been an insiders tip for people who liked value for money watches from a small, independent brand. Few people will know the brand, even fewer will recognize the brand, but that is part of the appeal. Crafted still largely by hand in the village of Tramelan, Auguste Reymond is still independent. Because of this their yearly production is actually quite limited. Since it doesn't have huge add campaigns or believes in celebrity ambassadors, these watches ended up on the wrists of people fortunate enough to know of the brand and to have a dealer at hand. That is why its especially good news that this group of people will be expanded now that Auguste Reymond is back on the market in North-America! With…
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Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

News
              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
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Introducing The Porthole Watch

Introducing The Porthole Watch

News
How to get a place in an industry that is already quite busy? Rogier van de Ree is a watch enthusiast who has a furious love for design. His passion drove him to create in 2015 his own watch brand : Pheidippides Watches. The name of the brand comes from a Greek messenger who ran from Marathon to Athens to announce the Greek victory over the Persians. Victory, that’s also what we hope Pheidippides Watches achieves, as they make their grand entry into the world of watches by launching the Porthole timepiece. The brand based in the Netherlands started in 2015 with creativity as a lead motiv. For this new brand, Rogier van de Ree has designed three timepieces: The Inkpot, The Porthole and The Hourglass. The Inkpot was his first…
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The Cherwell by Marloe Watches

The Cherwell by Marloe Watches

News
Thanks to the crowdfunding, and especially Kickstarter, we see the birth of more and more brands offering products made of good quality and at a very affordable price. Some offer nothing new, especially in terms of design, but we must nevertheless congratulate the creators for their commitment and their nerve to embark on an already crowded market. Other projects are simply very successful and are funded very quickly. What sets these brands apart from the "normal" watchmaking market is their true freedom in creation, in design, materials choices,...etc. In these projects, you can easily find anything you want or desire to embellish your wrist: from watches made out of old cars, to ultra thin minimalist timepieces, watches made out of wood or even smartwatches that bear in their heart the…
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Ferragamo goes Smart with Style

Ferragamo goes Smart with Style

News
The Salvatore Ferragamo name is legendary in the world of fashion. The fashion label, based in Florence, Italy, has become the definition of style and elegance but also originality and quality. It seems that now Ferragamo is going to make the link between their fabulous past and the new technology that we have today.  They do this with a new version of the iconic F-80 watch, that has been initially introduced to celebrate Ferragamo’s 80th anniversary; the new F-80 Motion. One more brand that understands that Smart can be easy, useful and analogical! And yes, fortunately there is more and more brands that enter in this new market because they know that these Smart watches can be useful for a daily lives by giving us the essential information so many…
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Raymond Weil in harmony with The Beatles

Raymond Weil in harmony with The Beatles

News
Raymond Weil has unveiled the biggest musical collaboration in its history with its new limited edition maestro watch that honours The Beatles. This new watch partnership in the music icons series marks Raymond Weil's 40th anniversary and celebrates the greatest music band. At first sight The Maestro Beatles Limited Edition is a really classic timepiece, but when looking more closely we distinguish a multitude of little details. Indeed, we can see that it features the 13 Beatles’ album titles written around the bespoke dial, including a reference to the Help album cover at 4 o’clock. Moreover, the dial and the caseback both feature the official Beatles logo. The watch features a mechanical, self-winding movement inside a 39.5mm stainless steel case. Priced around 1200€ the watch released with the agreement of The…
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Sea Monster Art Piece by Augustin Matei

Sea Monster Art Piece by Augustin Matei

News
                      Watchmaking is the high-precision world. The production of a gear train of a watch or the finesse of a polishing requires a steady hand and a strong mind. Watchmakers have an exceptional creativity that they can put in the service of their dream. To create the dream some watchmakers love to use métiers d’art in their creations. Métiers d'Art are the heritage of know-how carefully developed over the centuries. Professionals are first and foremost men and women of passion. They can work for the conservation and restoration of patrimony, but they can also work in the field of creation. Métiers d'Art are essentially a manual techniques, implemented by highly qualified professionals, that's why the production is limited to unique…
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New Mondaine “Contactless” with PayChip prototype

New Mondaine “Contactless” with PayChip prototype

News
  Mondaine enhancing the watch functionality with Oberthur Technologies’ contactless payment system- PayChip ™ with NFC. Blurring the lines between technological innovation and horological excellence, Mondaine has once again excelled with a fresh update to its outstanding Mondaine Helvetica No1 Smart watch. Mondaine continues to innovate and has updated its smart watch offering by adding Near Field Communication (NFC) contactless payment technology. A number of the Swiss-made brand’s watches will be imbued with a Mondaine PayChip, designed to offer convenient and efficient transactions at contactless payment points. We already know the Mondaine Helvetica Smart watch, which was inspired by the world’s most used font Helvetica (Latin for ‘Swiss’) which encases modern technology in a design that feels fundamentally grounded in Swiss watch-making. In fact, the only indication that it is…
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Presenting Areion Black Chronograph

Presenting Areion Black Chronograph

Advertorial, News
For more than 250 years, Birmingham has been a hallmark of watch-matching quality. The city’s famous Jewellery Quarter has been described as a national treasure. But Birmingham is not just about the past and present, it’s a city moving forward in the 21st century, and it’s the birthplace of Areion Watches. As we have seen in the recent years, many young brands start with quartz movements, because they are easy to source but also because they help the brands to keep things more affordable. Many times, those watches are simply three-hands, or sometimes with the addition of a date display. Areion decided to go further with their first product and propose a chronograph which is driven by a Miyota OS20 movement. Passionately designed in Great Britain the watches are encased…
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