21Déc 2015 by Jonathan Kopp No Comments
SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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14Déc 2015 by Jonathan Kopp No Comments
Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève – New Tempo Skeleton for women

News
Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by "l'air du temps", for a competitive price Visually the watch has a really elegant and sophisticated appearance. A skeleton watch is always fascinating because you can see its complex mechanical workings. The collections of Pilo & Co come from a concept of combining design, watchmaking, and jewelry, trends with affordability, giving the watch a sign of prestige, which they insure by vigorous quality control. The Tempo collection already has four skeletons watches for men, wanted to…
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25Sep 2015 by Jonathan Kopp No Comments
SevenFriday and an astonishing new timepiece !

SevenFriday and an astonishing new timepiece !

News
Some days ago SevenFriday unveiled its newest creation under the name of "V-Series". Since its debut, the watch brand has made quite an impact in the world of watchmaking and now comes back in the market with again a very astonishing piece. This new watch is a kind of Chinese puzzle because of its way to read the time. The SevenFriday V-series works on the concept of the “Additioner Principle”. This new way to display the time works with an hours and seconds additions disc with +X arabic numerals. In other words, you have a 120° angle hour reading with «additioner» principle and a turning central disc «0, 4, 8» to be added to fix «0, 1, 2, 3, 4» scale….The hours are presented from 0 to 4, and (for…
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