watch Archives - Page 16 sur 28

06Nov 2016 by Martin Green No Comments

FEMÛR TRIQ: The Digital Triangle

News

Digital watches still have a special appeal to them. Ever since they were introduced in the 1970's, they were here to stay. But the digital watches of today have very little in common with the digital watches of yesteryear. That is why the Triq by Femur is so interesting. The Triq is a triangle shaped watch; that seems to have two identical sides. However, one side has a heat reactive surface, and the other side shows the time. A simple tap with the finger gets the job done, and the time is displayed in bright, big dots. It reminds of the old digital watches, yet with a refreshing and modern twist. Those watches you also had to activate to see the time, to prevent excess battery drain, although back then…

01Nov 2016 by Martin Green 1 Comment

Movado Make The Museum Watch Ultra Slim

News

The Museum Watch by Movado is one of those watches that hardly needs an introduction. Even since Nathan George Horwitt designed the watch almost seven decades ago, it has been one of those design that was simply there to stay. This is also thanks to Movado's continues efforts into keeping the classic up to date. They do this by exploring how far they can take the design, or meet market demand by changing the specifications of the watch. And now they do it by making the Museum Watch ultra slim! It is important to know that the Museum Watch has quite a few fans outside the usual realm of watch connoisseurs and collectors. Just as many Rolex and Rado owners, for example, are people who just want a great watch…

31Oct 2016 by Mathieu Bruetschy No Comments

Humbert-Droz, The Archetype of French know-how

News

When shopping for a watch, many of us will praise the Swiss products, but if you want to be different, you might want to go the French way! Taking advantage of this opportunity, the French manufacture Reparalux created its own brand: Humbert-Droz. Reparalux was established by Marcel Humbert-Droz in Besançon, the heart of French watchmaking, 60 years ago. The core business of the company lies in repairing and assembling watches for prestigious watchmakers.  Today, three generations work in the business, and they have created their first watch, the HD1. The latest has been totally created in Besançon, by great-grandson Julien, graduated from Métiers d’Arts and manager of the workshop since 2013. With a diameter of 41mm, bold numerals, large hands and an oversized crown protection, it is a substantial watch.…

27Oct 2016 by Martin Green No Comments

Brands And Awards: Do They Help Sales?

Opinion

It is a question that I have asked over the past few years to many different CEO's: Your brand recently won award X, how important is this? The answers that I got were different but usually contained the same message: they were humbled by the honor, and it did help them to distinguish themselves in a crowded marketplace. Of course, not all awards are created equal. Some are limited to the watch industry, often organized by a magazine or a blog. It's giving the winning watch exposure to a crowd that already knew of its existence. That does not mean that they are of less importance. They often confirm the excellence of the watch, either when the title is awarded by an expert panel or the public. That can renew…

26Oct 2016 by Martin Green No Comments

Bovarro Moon 1969: To The Moon And Back

News

Bovarro is not the first to dedicate a watch to the moon. Yet the fact that they drew inspiration from the Apollo 11 moon landing is actually the least interesting part of this watch, or should we say three watches? Bovarro offers the Moon 1969, as they named the watch, in three different versions. The Lunar series has an image of the moon at six o'clock. It is filled in with luminova, so quite spectacular to see at night. The dial is further quite traditional, but the second's hand with the big arrow is a nice detail. Compared to the other models I am not a fan of the date function in this one. It seems a bit lost on the dial and points it out as well with its…

25Oct 2016 by Martin Green No Comments

The Patina Project With Regia Timepieces Episode III

Projects

Not yet happy with the patina on my bronze Regia Skull Dial, and with Halloween approaching fast, I took matters into my own hands. It kind of sounds like a recipe, yet involving a watch. You boil an egg and put it in a zip-lock bag together with your watch. You can crush the egg for extra effect, but I decided to keep mine whole. Do remove the strap, because we are looking for patina, not a stained and smelly strap. Unless you like this for an extra Halloween effect of course. The patina that formed over the next 48 hours was modest but noticeable. This was exactly what I was hoping for. It gives the watch a weathered look, but not like we just got it out of the…

24Oct 2016 by Martin Green 1 Comment

Affordable at Auction: Jaeger-LeCoultre ref. E109

Affordable at Auction

Now, this doesn't sound promising, but even at an auction titled: Rare Watches including Nautilus 40 Part II, and held by Christie's in Geneva, you can find an affordable watch. Between many rare Rolex, Speedmaster's and even a Patek Philippe Sky Moon Tourbillon, there was one watch that stood out by its looks and estimate. It was a Jaeger-LeCoultre reference E109. This particular E109 was made in 1947, so relatively quick after WWII. With its military-styled dial featuring luminous Arabic numerals, railroad track, and large six-eater, topped off with sword hands, it is not that difficult to imagine this watch on the wrist of an officer during WWII. In fact, there is even a direct military reference to this watch, since the back of the case is engraved with "II…

23Oct 2016 by Martin Green 2 Comments

Todd & Marlon Launches Dean Martin Exclusive Edition

News

It is rare for a micro brand to have a celebrity ambassador. It is especially rare when this ambassador is not an up and coming Instagrammer with just a high number of followers, but actually a superstar like Dean Martin. Yet New York-based watch brand Todd & Marlon, did just that and got the King of Cool as brand ambassador, or should we say inspiration? Dean Martin was a league of his own. Not only was he an extremely talented entertainer, but he was also very versatile. Most will remember him as part of the Ratpack with Frank Sinatra and Sammy Davis Jr., but next, to that, he was also a singer, stand-up comedian, and of course the host of The Dean Martin Show. Creating a fitting tribute to a…

20Oct 2016 by Martin Green No Comments

Microbrand Marketing: A Few Tips

Opinion

Recently I have seen quite a few very promising watch models by not reaching their crowd funding thresholds. The reason why? Marketing. With the micro brand cosmos filling rapidly up with new stars, you are not automatically the brightest anymore just by being there. You will need to actively pursuit customers, and here are a few tips: Marketing starts before almost anything else Most micro brands treat marketing like an afterthought. When they have received the first prototypes they start thinking of how they are actually going to sell them. You'll be surprised how often that answer is "Kickstarter", but crowdfunding websites are a sales channel, can be part of your marketing but is by no means an all-in-one marketing solution. Marketing starts with analyzing the marketplace, preferably before you…

19Oct 2016 by Jonathan Kopp No Comments

Elliot Brown Presents The Tyneham Watch

News

British brand Elliott Brown is now presenting their first automatic watch under the name of Tyneham. Like every Elliot Brown’s watch this one is the result of 1000’s of hours spent obsessing over the smallest details; refining, improving, inventing, and testing. When Ian Elliot and Alex Brown created the brand they had one clear mission : to create robust and highly durable timepieces for gentlemen. While before they only had quartz watches, now they come with a new piece which has as its heart a Miyota 9130 automatic. This movement allows the timepiece to have a power reserve of 40-hour that you can check thanks the indicator at 01 o’clock. The classic 41mm case is made from solid marine grade brushed stainless steel with a scratch resistant, ultra tough hardened…

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