06Juil 2016 by Martin Green No Comments
Art Mécanique: When Knowledge And Passion Meet

Art Mécanique: When Knowledge And Passion Meet

News
Art Mécanique is yet another Kickstarter campaign that shows that there is still hope for this platform to launch affordable, well made, and innovative watches. Adriano and Frédéric, two veterans of the Swiss watch industry, where allegedly tired of their friends asking if they could get a watch from the brands they where working for at a discount, that they decided to create an affordable watch brand themselves.  Pleased to see that they took on that challenge because the result is sure a nice one! Their first model is called AM 16-01. We presume that the AM stands for Art Mécanique, but have no clue what the 16-01 means. Not that it matters, because we rather see a cool watch with a mysterious name, than a mysterious watch with a…
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20Juin 2016 by Martin Green No Comments
Mechanica Done Right!

Mechanica Done Right!

News
Kickstarter has become quite the nursery for new watches, yet some of them should not be on there. Most of the watches that fall in that category simply lack any form of quality and originality, but a few should not be on Kickstarter because they are simply too good for crowd funding. One that falls into this last category is Done watches! https://www.youtube.com/watch?v=S6K9ANoi9vc Created in Neuchatel, Switzerland, Done is simply breathtaking! Yes, there is no other way to describe the brand. From the lushly curved case, to the stunning two tone-dial, and not to mention that movement.....The Done Mechanica is created by micro-technology engineer Thierry Clottu, a 10-year veteran of the Swiss watch industry, and that experience for sure shows in his work. The Done Mechanica is a watch to…
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14Juin 2016 by Martin Green 1 Comment
CJR Launches The Airspeed

CJR Launches The Airspeed

News
                After the success of the Velocita CJR is launching a new watch today, the Airspeed. The best news; we at Watchisthis?! Magazine had two prototypes in the house for a review. Where the Velocita was far more a futuristic vision that could tell time, the Airspeed digs down into the history of aviation, with its design inspired by cockpit instruments. Can we call it retro? Yes, but CJR went a long way to ensure that you are not just wearing a replica of an old aircraft clock around your wrist,  but try to keep it as original as possible. First of all, the Airspeed is actually a regulator, with minutes in the center, a large subdial at nine o'clock for the hours,…
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10Juin 2016 by Martin Green 1 Comment
Raidillon Opens Boutique In Antwerp

Raidillon Opens Boutique In Antwerp

News
Raidillon, the Belgium brand that focuses on the gentleman driver, has opened a second boutique in Belgium. Next to their home town of Brussels, they are now also present in the vibrant city of Antwerp.   It's to determine what is Belgium's prime city for luxury goods. Brussels might have an international appeal, but Antwerp is one of the most important cities in the world when it comes to diamonds, not to mention and important port. The city was the home of famous painter Pieter Paul Rubens, and has a vibrant city center that is basically a showcase of the best Belgium has to offer in terms of food, culture and indeed luxury goods. Located at the Komedieplaats number 5, their new boutique is literally in the heart of Antwerp's…
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09Juin 2016 by Martin Green No Comments
MK II Expands Its Ready-To-Wear Collection With The Hawkinge

MK II Expands Its Ready-To-Wear Collection With The Hawkinge

News
MK II has come a long way. When I just started in the watch business, they where offering parts and customization options, yet now they are a brand of their own. This especially becomes clear when we take a closer look on the latest addition to their ready-to-war collection: the Hawkinge. The Hawkinge is inspired on the MK11 wrist watch that the UK government issued to British military, Commonwealth and BOAC pilots, starting in 1948, and all the way up to the 1980's. The MK 11 is in many ways the ultimate pilot's watch, it's legible design is legendary, and many watch brands have used it as an inspiration to watches of their own. So why would go for the MK II version of this watch? [caption id="attachment_908" align="aligncenter" width="632"] In…
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03Juin 2016 by Martin Green No Comments
Black-Out Concept Barakuda; Affordable With A Bite

Black-Out Concept Barakuda; Affordable With A Bite

News
Black-Out Concept is of course best known for its modifications on Rolex, but few people know that they also sell a more affordable alternative of the same concept. These Black-Out watches share many of the same features as their pricey siblings, except of course, their price. One of our favorites is the Barakuda. Not only because its named after one of the fiercest fish in the ocean, but also because its quite an impressive watch. Its diameter of 48mm is most certainly part of this, but perhaps an unexpected surprise is that the case of the Barakuda is actually made from ceramic. Not your everyday material, and usually not used in robust divers. The styling of the watch is inspired by Rolex, with a dash of Breitling and a sprinkling…
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31Mai 2016 by Martin Green 2 Comments
Hamilton Fights Aliens In Independence Day: Resurgence

Hamilton Fights Aliens In Independence Day: Resurgence

News
Time to go to the cinema! 20 years after the first Independence Day, the aliens are back! And that means out hero's also need a new set of watches, and this time they are by Hamilton! https://www.youtube.com/watch?v=NCe_JshWOZ0 Watches in movies are always kind of a sensitive issue, since they need to fit the character. Omega was always a good match with James Bond, but I remember watching a certain movie in which some undercover cops where wearing half a million dollars worth of perpetual calendar. Even in Miami that might be a tall order. For Independence Day: Resurgence the whole cast is fitted with Hamilton watches, and they are a great match with the characters that are wearing them. Pilot Jake Morrison (Liam Hemsworth) wears the Khaki X-Wind automatic Chronograph,…
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17Mai 2016 by Martin Green No Comments
Watchisthis?! Magazine’s Spring Issue out now!

Watchisthis?! Magazine’s Spring Issue out now!

Magazine, News
Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion....we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with the most passionate and amazing people. Some head legendary names like Alain Zimmermann of Baume et Mercier, with which we discussed his brands ladies watches (also check out the article on the Petit Promesse!), or Stephan Obst of Vintage VDB who sold all he had to start making watches in a basement. Or Jorg Schauer , who ensured the perpetuating success of Stowa, while people like Janus Aarup from VEJRHØJ…
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16Mai 2016 by Martin Green 2 Comments
Auguste Reymond Back in North-America!

Auguste Reymond Back in North-America!

Advertorial, News
For a long time Auguste Reymond has been an insiders tip for people who liked value for money watches from a small, independent brand. Few people will know the brand, even fewer will recognize the brand, but that is part of the appeal. Crafted still largely by hand in the village of Tramelan, Auguste Reymond is still independent. Because of this their yearly production is actually quite limited. Since it doesn't have huge add campaigns or believes in celebrity ambassadors, these watches ended up on the wrists of people fortunate enough to know of the brand and to have a dealer at hand. That is why its especially good news that this group of people will be expanded now that Auguste Reymond is back on the market in North-America! With…
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04Mai 2016 by Jonathan Kopp No Comments
Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

News
              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
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