26Jan 2017 by Martin Green No Comments
Longines Launches New Conquest Classic

Longines Launches New Conquest Classic

News
Longines is sponsoring the Alpine World Ski Championships and does so fortunately with a new version of the Conquest Classic. The watch is, in fact, a classic Longines in a way that it combines subtle and tasteful design with a reliable movement, all at an affordable price. By not placing any logos of the Alpine World Ski Championships on the front of the watch, as often is a custom with this type of watches, they also make the watch interesting for those who are simply looking for a good watch. For them, there is a lot to love in Longines latest addition to their collection. The 42mm case of the Conquest Classic is clean cut, with pronounced lugs in which between an H-link bracelet fits. It all sets the stage…
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08Jan 2017 by Martin Green No Comments
Mondaine Helvetica No 1 Light: A Swiss Icon

Mondaine Helvetica No 1 Light: A Swiss Icon

News
Watches are often dedicated to specific events, persons, or car races, yet hardly ever to a font. But Helvetica is not just any font. It is probably the most used, most recognized font around, and just like Mondaine, it is Swiss. But how do you design a watch that is an ode to a font? Mondaine did this by following the same rules as the typography of the font: clean cut legibility. This is actually where Mondaine feels at home anyway because the famed Swiss railroad watch follows the same design concept. The Helvetica collection comes in four flavors: Bold, Regular, Light, and Smartwatch. The version that we have here is the light, meaning that it shows less and lighter numerals. This makes the watch very clean cut, and although…
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05Jan 2017 by Martin Green No Comments
The LABB Strap: Serious Swiss Innovation

The LABB Strap: Serious Swiss Innovation

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Some worry that the Swiss have lost their touch to innovate. While this might be the case for some watch brands, the sense of innovation is still there. Check out this very innovative new strap developed by Noomoon called LABB for the Apple Watch. https://www.youtube.com/watch?v=UZDiRjeIOow What makes this strap so great is that it is, in fact, a mix between a  velcro strap and a silicone strap. LABB uses FKM; a Swiss-made material that is odorless, incredibly supple and skin-friendly. But what is even more interesting is that it doesn't have a clasp. In the design of the watch incorporated are small diamond shaped holes and raised diamonds too. The two opposite strap ends clang into each other, and the strap is secured around the wrist. An ingenious and innovative…
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15Déc 2016 by Martin Green No Comments
Meet The Swiss Smart Watch/Bike Speedometer By Moskito

Meet The Swiss Smart Watch/Bike Speedometer By Moskito

News
Innovation has a lot to do with your ability to think outside the box. Moskito did this by creating a smart watch that can double as a bike speedometer. Just attach a special mount on your bike, click the watch out of its case and secure it on the mount and you are ready to go! When you first look at the Moskito, you don't expect it to be such an advanced watch with a twist. Its dial design follows the less is more principal, but a closer look shows indications of a vast array of additional features. The innovative movement that is used in the watch was developed together with Swiss movement manufacturer Soprod and tells you your current speed, the distance traveled, your average speed, and can even track…
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14Déc 2016 by Martin Green 3 Comments
Creating Your Own Watch With Initium

Creating Your Own Watch With Initium

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How nice would it be to not only have a watch custom made, but custom make it yourself? Initium offers just that with their classes in their workshop in Le Noirmont, Switzerland. Under the skillful guidance of a watchmaker, you will assemble your own watch, after an introduction into mechanical watches and their inner workings. The watches are all mechanical and all variations of the famed ETA/Unitas calibers that were initially developed for pocket watches, but later on also used in larger wrist watches. Normally these movements came in different finishes. Interesting is that Initium seems to almost entirely bypass these standard versions of the movement completely and offers skeletonized versions in different variations and finishes. Of course, those who want a really classic watch can still get it in…
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13Déc 2016 by Jonathan Kopp 1 Comment
Affordable at Auction: Rarities from Swatch

Affordable at Auction: Rarities from Swatch

News
Something special for Swatch collectors just before the holidays. Squiggly.com auctions 190 Swatch limited edition and early prototype in an online auction. The lots contain some very rare items. Based in Rotterdam, The Netherlands, Squiggly is a specialist dealer of vintage Swatch watches. They sell watches with official warranty, instructions, and original packaging. Although Swatch is in general quite an affordable watch, you can find at this auction some pieces going for more than what you are probably used to, which is the proof that a Swatch is a collectible item. At this auction, you can also buy some rare posters. In the 80’s Swatch was extremely active to get the name of the brand known everywhere. The marketing strategies were different on every continent. Something that was completely abandoned…
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30Nov 2016 by Martin Green No Comments
Affordable at Auction: Paul Picot Atelier Technicum

Affordable at Auction: Paul Picot Atelier Technicum

Affordable at Auction
Determining the estimates of watches that are about to be auctioned is not always easy, or straightforward. Sometimes a lower estimate can create more demand, resulting in a higher sales price, but in general, auctioneers try to be right on the money. That makes one thing what went through the mind of the auctioneer at Sotheby's when they set the estimate for the Paul Picot Atelier Technicum at US$ 1.000,- - US$2.000,- [caption id="attachment_2257" align="aligncenter" width="640"] Image of the movement of the Paul Picot Atelier Technicum, yet not of the watch at auction[/caption] Of course, Paul Picot is a niche brand with a manufacture in Le Noirmont, Switzerland. They have a style of their own, and the Atelier is perhaps the most expressive line in their collection. What is unique…
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23Nov 2016 by Martin Green No Comments
P-51 Mustang RSC: Modern Homage To Vintage Plane

P-51 Mustang RSC: Modern Homage To Vintage Plane

News
Dedicated to putting the world of aviation around your wrist, Belgium brand RSC watches introduced their latest model, the P-51 Mustang on Kickstarter. Inspired by one of WWII most legendary fighter planes, the watch is more than an homage and bound to delight also those who are simply looking for a good looking sports watch. https://www.youtube.com/watch?v=cdXotUXxgJU The designer of RSC is Ronald Steffen (RSC stands for Ronald Steffen Creations), and he is not exactly what you would call a rookie! Some might have heard of his other brand Steffen which is known for its high-quality watches in a unique Belgium style. With the P-51 Mustang, you can also see this, for example with the uniquely designed crown at two o'clock and the lugs with the oversized screws on the side.…
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20Nov 2016 by Martin Green 1 Comment
Tissot Heritage 1936 Mechanical: Affordable Vintage Homage

Tissot Heritage 1936 Mechanical: Affordable Vintage Homage

News
Tissot has a long-standing tradition of offering affordable, value for money watches. They combine this with a very long and rich history. The result are watches like the Heritage 1936, a mechanical watch made with modern technology yet containing an old soul. The 1930's was a time when people finally made the full transition from pocket watch to a wristwatch. The designs still had strong ties with the pocket watch, often with slim wire lugs mounted on the cases to accommodate the straps. This is exactly what Tissot has done as well for the 1936. It makes the watch look period correct, but don't expect a spring bar hidden under the strap, because this Tissot has fixed bars! Based on a pocket watch also means that the 1936 is a…
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01Nov 2016 by Martin Green 1 Comment
Movado Make The Museum Watch Ultra Slim

Movado Make The Museum Watch Ultra Slim

News
The Museum Watch by Movado is one of those watches that hardly needs an introduction. Even since Nathan George Horwitt designed the watch almost seven decades ago, it has been one of those design that was simply there to stay. This is also thanks to Movado's continues efforts into keeping the classic up to date. They do this by exploring how far they can take the design, or meet market demand by changing the specifications of the watch. And now they do it by making the Museum Watch ultra slim! It is important to know that the Museum Watch has quite a few fans outside the usual realm of watch connoisseurs and collectors. Just as many Rolex and Rado owners, for example, are people who just want a great watch…
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