16Fév 2017 by Jonathan Kopp No Comments
Introducing Klynt Genève

Introducing Klynt Genève

News
Launched Wednesday 15th, February, Klynt Genève is the Kickstarter campaign not to be missed when you love Haute Horlogerie. Haute Horlogerie is a strange word when we talk about crowdfunding campaign, but here you’ll really find an affordable product that has all aspects and details of a luxury watch. Now, and for a starting price of 990 CHF, you’ll have access to an automatic Swiss Made watch with a creative and contemporary design inspired by architecture and modern art. Guess what, even the name of the brand has been inspired by art. Indeed, Klynt is a reference to Swedish artist Hilma af Klint, pioneer of abstract art, who successively broke every rule of realistic painting to freely express her passion to create. Let’s now have a look to what the…
Read More
20Déc 2016 by Jonathan Kopp No Comments
Introducing the MAEN Classic Moonphase Watch

Introducing the MAEN Classic Moonphase Watch

News
Moon phases play an important role in the natural world, so it’s quite logical that they are also important when it comes to the watch market. A friend of mine recently told me: “My next watch will definitely be a moon phase watch” and then, it was exactly at the same moment that the guys from MAEN Watches contacted me. The brand was launched by two Dutch guys living in Stockholm and the brand name “MAEN” is taken from an old Dutch word meaning Moon and is inspired by the Dutch ship, Halve Maen (Half Moon), that discovered what is known today as New York City back in September 1609. So in tribute to this ship, the founders of the brand decided to debut their collection with a classic moon…
Read More
13Déc 2016 by Jonathan Kopp 1 Comment
Affordable at Auction: Rarities from Swatch

Affordable at Auction: Rarities from Swatch

News
Something special for Swatch collectors just before the holidays. Squiggly.com auctions 190 Swatch limited edition and early prototype in an online auction. The lots contain some very rare items. Based in Rotterdam, The Netherlands, Squiggly is a specialist dealer of vintage Swatch watches. They sell watches with official warranty, instructions, and original packaging. Although Swatch is in general quite an affordable watch, you can find at this auction some pieces going for more than what you are probably used to, which is the proof that a Swatch is a collectible item. At this auction, you can also buy some rare posters. In the 80’s Swatch was extremely active to get the name of the brand known everywhere. The marketing strategies were different on every continent. Something that was completely abandoned…
Read More
19Oct 2016 by Jonathan Kopp No Comments
Elliot Brown Presents The Tyneham Watch

Elliot Brown Presents The Tyneham Watch

News
British brand Elliott Brown is now presenting their first automatic watch under the name of Tyneham. Like every Elliot Brown’s watch this one is the result of 1000’s of hours spent obsessing over the smallest details; refining, improving, inventing, and testing. When Ian Elliot and Alex Brown created the brand they had one clear mission : to create robust and highly durable timepieces for gentlemen. While before they only had quartz watches, now they come with a new piece which has as its heart a Miyota 9130 automatic. This movement allows the timepiece to have a power reserve of 40-hour that you can check thanks the indicator at 01 o’clock. The classic 41mm case is made from solid marine grade brushed stainless steel with a scratch resistant, ultra tough hardened…
Read More
28Sep 2016 by Jonathan Kopp 1 Comment
Smart Move For Michael Kors

Smart Move For Michael Kors

News
Michael Kors enters the smartwatches market with a line of luxury products called Access smartwatches. Right now, The Bradshaw and Dylan are the first two models presented by the fashion brand, but do expect more to come! Don’t forget, Michael Kors watches are part of the Fossil Group and the watch group announced that it will launch wearables devices for eight brands in 2016, including Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen. So it looks that finally a big watch group understood the power of this new market. The pieces are run by Android Wear and come in two styles. First, the "Dylan" which is a sporty style watch and that target the men’s market, and the second the "Bradshaw" which is all-metal…
Read More
16Août 2016 by Martin Green No Comments
Olivier Jonquet: Capitaine Of Your Heart

Olivier Jonquet: Capitaine Of Your Heart

News
"The Captain Of Her Heart" was a smashing hit for Double, in 1985. It is also exactly the deepest desire of most watch brands to become the captain of your heart. And a watch that might succeed in that is Oliver Jonquet's Capitaine! The French brand Oliver Jonquet sounds very regal and old, yet their very first watch, the Elie, was first sold in 2014. Now they introduce the Capitaine, a bigger, bolder and some might say, better version of their first watch. The Capitaine is quite an eyecatcher, also thanks to the generous size of its cushion shaped case. With 43,5 x 43,5 mm you have a lot of real estate to do something with, and fortunately has Jonquet no problem to seize this opportunity! The Capitaine comes in…
Read More
06Août 2016 by Jonathan Kopp No Comments
Straits Foundry: Bypassing Crowdfunding

Straits Foundry: Bypassing Crowdfunding

News
We are in August and sure thing is that I never saw so many new brands in our industry than this year...and yet Straits Foundry, another new microbrand, will be launched next September. It is true that the industry is suffering this year, but paradoxically, we see more and more small brands making their big debut... Interesting thing is that they often provide original and quality products. Unlike many young brands, Straits Foundry will sell their watches directly on their website and without going through Kickstarter. When we see the success of brands launched on the crowdfunding platforms, we are entitled to ask if this is the right strategy. The team is based in Singapore, and they are a curious crew of engineers by training and explorers on the weekends.…
Read More
04Août 2016 by Jonathan Kopp No Comments
Maurice Lacroix Aikon: On the Road Back?

Maurice Lacroix Aikon: On the Road Back?

News
In 2013 and after 13 years of success the Swiss brand decided to stop the production of the Calypso which was their most iconic timepiece. Today, it’s time to launch something that could be as popular as this model, and what’s better than to take the inspiration from what had worked before: Meet the Aikon, hopefully Maurcie Lacroix newest (a)ikon-ic timepiece. The new Aikon collection consists of 3 models: Chronograph (44mm), Gents (42mm) and Ladies (35mm). Each of the three models shares a common identity with some design elements taken from the Calypso collection, that have made this one a classic timepiece since 1990. Even if the Pontos is Maurice Lacroix's flagship product in terms of mechanical watches, this new Aikon might take on this role for the quartz watches.…
Read More
02Août 2016 by Martin Green No Comments
Vapaus: A Lesson In Minimalism

Vapaus: A Lesson In Minimalism

News
Kickstarter and Indiegogo are full of them, department stores are full of them, and, what a surprise, Alibaba.com is full of them. Minimalist watches that are being presented to us in the most glorious marketing-terms, to convince us that less is more, often tossing some Scandinavian countries, as well as some Scandinavian looking people, in for good measure. Unfortunately these watches are often created by a designer with a minimum of talent, who wanted to invest a minimum amount of his time, because even he knows that the watch will be made at a minimum quality level, in a factory that most likely offers its workers as minimum of a wage as possible, all to maximize profits. Fortunately there are brands like Vapaus on Kickstarter, who try to set the…
Read More
19Juil 2016 by Jonathan Kopp No Comments
Be a Tennis Champion with Pulse Play Smartwatch

Be a Tennis Champion with Pulse Play Smartwatch

News
Wither you are a tennis amateur, office ping pong champ, squash aficionado, or badminton weekender, until today when you played with your friends you had to keep the score in the head or write everything on a piece of paper… But stop, Here is Pulse Play ; An innovative approach of a successful newcomer on the sport technology market. Pulse Play developed a smart watch that is an all-in-one wearable for racket sports. It offers complete game history, an accurate ranking system, live scorekeeping announcements, a social community, and opponent matching, and all with just an easy click between points.   Pulse Play is made specially for racket sports. It has three main functions : 1.As a scorekeeper and announcer that doesn’t interrupt gameplay, it helps players stay on track…
Read More