Elliot Brown Presents The Tyneham Watch

Elliot Brown Presents The Tyneham Watch

News
British brand Elliott Brown is now presenting their first automatic watch under the name of Tyneham. Like every Elliot Brown’s watch this one is the result of 1000’s of hours spent obsessing over the smallest details; refining, improving, inventing, and testing. When Ian Elliot and Alex Brown created the brand they had one clear mission : to create robust and highly durable timepieces for gentlemen. While before they only had quartz watches, now they come with a new piece which has as its heart a Miyota 9130 automatic. This movement allows the timepiece to have a power reserve of 40-hour that you can check thanks the indicator at 01 o’clock. The classic 41mm case is made from solid marine grade brushed stainless steel with a scratch resistant, ultra tough hardened…
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Smart Move For Michael Kors

Smart Move For Michael Kors

News
Michael Kors enters the smartwatches market with a line of luxury products called Access smartwatches. Right now, The Bradshaw and Dylan are the first two models presented by the fashion brand, but do expect more to come! Don’t forget, Michael Kors watches are part of the Fossil Group and the watch group announced that it will launch wearables devices for eight brands in 2016, including Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen. So it looks that finally a big watch group understood the power of this new market. The pieces are run by Android Wear and come in two styles. First, the "Dylan" which is a sporty style watch and that target the men’s market, and the second the "Bradshaw" which is all-metal…
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Straits Foundry: Bypassing Crowdfunding

Straits Foundry: Bypassing Crowdfunding

News
We are in August and sure thing is that I never saw so many new brands in our industry than this year...and yet Straits Foundry, another new microbrand, will be launched next September. It is true that the industry is suffering this year, but paradoxically, we see more and more small brands making their big debut... Interesting thing is that they often provide original and quality products. Unlike many young brands, Straits Foundry will sell their watches directly on their website and without going through Kickstarter. When we see the success of brands launched on the crowdfunding platforms, we are entitled to ask if this is the right strategy. The team is based in Singapore, and they are a curious crew of engineers by training and explorers on the weekends.…
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Maurice Lacroix Aikon: On the Road Back?

Maurice Lacroix Aikon: On the Road Back?

News
In 2013 and after 13 years of success the Swiss brand decided to stop the production of the Calypso which was their most iconic timepiece. Today, it’s time to launch something that could be as popular as this model, and what’s better than to take the inspiration from what had worked before: Meet the Aikon, hopefully Maurcie Lacroix newest (a)ikon-ic timepiece. The new Aikon collection consists of 3 models: Chronograph (44mm), Gents (42mm) and Ladies (35mm). Each of the three models shares a common identity with some design elements taken from the Calypso collection, that have made this one a classic timepiece since 1990. Even if the Pontos is Maurice Lacroix's flagship product in terms of mechanical watches, this new Aikon might take on this role for the quartz watches.…
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Swatch POP: Never Fading Creativity

Swatch POP: Never Fading Creativity

News
Isn't it amazing that after over three decades Swatch is still as fun, funky and original as when they first launched. In all those years they brought out numerous design, and you are bound to find some you really don't like, as well as some you love, but they all have this creative spark running through them. And as if we didn't believe them they decided to proof it once more with the new POP-collection. https://www.youtube.com/watch?v=P5XT-vbrsqc The new POP-collection consists out of 9 new models, and as always does each model comes with a character of its own, varying from the colorful Poppingpop to the Popdancing, which resembles a monochrome American flag. Although these 9 models are new, the very first POP-collection was launched 30 years ago, in 1986. Secret…
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Ticwatch 2: The Nightmare From China

Ticwatch 2: The Nightmare From China

News
Raising US$50.000,- in 10 minutes sounds insane, but that is exactly what the Ticwatch 2 accomplished. Meet the nightmare of the affordable Swiss and Japanese watch industry, a smartwatch with a price tag of US$199,-. And this price is not an early bird special, but the full retail price of the Ticwatch 2 once it hits the market. https://www.youtube.com/watch?v=Ax7QKR3DiM4 Impossible? A scam you say? Highly doubtful since Ticwatch 2 is produced by Mobvoi. Founded in 2012, this Chinese company is an expert on voice recognition, semantic analytics, and search technologies, and has been making them for WeChat, as well as the Android Wear devices in China, since Google is by law not allowed to use their own. And Google is exactly who is backing Mobvoi now, with the release of…
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Be a Tennis Champion with Pulse Play Smartwatch

Be a Tennis Champion with Pulse Play Smartwatch

News
Wither you are a tennis amateur, office ping pong champ, squash aficionado, or badminton weekender, until today when you played with your friends you had to keep the score in the head or write everything on a piece of paper… But stop, Here is Pulse Play ; An innovative approach of a successful newcomer on the sport technology market. Pulse Play developed a smart watch that is an all-in-one wearable for racket sports. It offers complete game history, an accurate ranking system, live scorekeeping announcements, a social community, and opponent matching, and all with just an easy click between points.   Pulse Play is made specially for racket sports. It has three main functions : 1.As a scorekeeper and announcer that doesn’t interrupt gameplay, it helps players stay on track…
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Wood Wilder thinks of the future of our planet

Wood Wilder thinks of the future of our planet

News
  Wood Wilder is a contemporary Danish lifestyle brand, founded in the beginning of 2015. The brand is owned by Sterndorff Trading, founded by Emil Sterndorff Urskov Rasmussen, and is based in Denmark. Now the interesting thing - Each product purchased, leads to the birth of a new tree, benefiting the future of our world! The Wood Wilder brand focuses on mindset, strength, attitude, willingness and manners. Whilst most brands at the time focus on cost efficiency and profits, their basic values are innovation, quality and above all customer satisfaction and protection of our planet. In order to be able to create their wooden products, they have been forced to join the process of deforestation, which by all means should not be acceptable. That is why they have taken the nice…
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Are You A WatchNerd ?

Are You A WatchNerd ?

News
                  Your friends probably have called you it on many occasions, maybe even your wife, or the kids.....you are a #WatchNerd. Still in denial? You wouldn't be reading this article when you weren't.  Summer is coming soon, and that means all kind of events in the summer sun. ACE jewelers just introduced the perfect cap to show your true colors. ACE jewelers say that they created the cap  "in celebration of the online communities that play a vital role in watch collecting - and the friendships that are formed through them." As true as that may be, I suspect a serious alternative motive. Knowing the crew at ACE jewelers, male and female, older and young, they all qualify themselves as die-hard #WatchNerds,…
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Watchisthis?! Magazine’s Spring Issue out now!

Watchisthis?! Magazine’s Spring Issue out now!

Magazine, News
Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion....we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with the most passionate and amazing people. Some head legendary names like Alain Zimmermann of Baume et Mercier, with which we discussed his brands ladies watches (also check out the article on the Petit Promesse!), or Stephan Obst of Vintage VDB who sold all he had to start making watches in a basement. Or Jorg Schauer , who ensured the perpetuating success of Stowa, while people like Janus Aarup from VEJRHØJ…
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