Introducing the Isotope Rider Jumping-Hour

Introducing the Isotope Rider Jumping-Hour

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A jumping hour watch for less than 2500$... Seriously is it possible ? Apparently yes and it comes from Isotope Watch. If you’re not familiar with the brand you have to know that it is run by North London based entrepreneur Jose Mendes Miranda. It was created in November 2015 but the idea came in mind 5 years ago. It’s not the first attempt of Jose because well before Isotope it had already created 2 brands which unfortunately did not have the success that he hoped. The interesting part of the story is that he learned how to create a movement from scratch… and when you know how complicated it is to assemble and disassemble a movement and to create a new one, we can just congratulate him. Today he…
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Hands-on with the Memomem

Hands-on with the Memomem

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With some watches, you wonder how they look when you actually hold them in your hands. This is most certainly the case with Memomem, as they offer an incredible array of options to custom makes your watch. We had one made as well, to see how the result would be. In the flesh is still quite different from a render on a computer screen. We were not disappointed! First and foremost the build quality is exceptionally high. The watch could easily pass for double its price. Everything is a very tight fit, well decorated, and most importantly: thought through! The watch is full of clever details, many that you can give your own touch, but our favorite is the clasp. This one is purpose build for the watch and handles…
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The new classic – Straton Syncro

The new classic – Straton Syncro

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I see, more and more in the last years, a comeback of the classic watches designs. I could not be happier to have the opportunity to choose between a wide range of new, modern ideas and reiterated classic designs, most of them iconic, especially when these come with an affordable price tag. A modern watch with a classic design comes from the Straton Watch Co., a company that already had two successful campaigns on Kickstarter and made a new one which raised more than 250,000CHF with a watch named Straton Syncro. Following a classic chronograph design, inspired from the successful names from the 70’s as the Seiko Speed-Timer, Bulova Deep Sea or Breitling TransOcean Blue Dial, this watch has the advantages of the modern technique and a warm, vintage look.…
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The 3rd Re-Launch Edition of Lebois & Co Avantgarde Date

The 3rd Re-Launch Edition of Lebois & Co Avantgarde Date

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Already 35% funded and only 16 days to go… Will you be one of their proud backer and get one of the 100 Avantgarde Date (3rd re-Launch Edition) from Lebois & Co ? This piece is a Watchisthis favorite and it’s available right now on Kickstarter. Here we like watches of course but we also love beautiful stories, and Lebois&Co is one of them. Let’s have a look to this story before talking about their new release. The original brand was founded in 1934 by French watch manufacturer Raymond Dodane, who represents the third generation of the Dodane watchmaker family. In 1972 and almost 40 years after it was created, Lebois & Co ceased trading and stoped producing watches and so, the brand ceased to exist. Early 2014 Tom & Eveline…
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The rise of the machines – Alpina Seastrong Horological Smartwatch

The rise of the machines – Alpina Seastrong Horological Smartwatch

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Smartwatches have now a few years of history - from the first connected watches, the Seiko RC Series in 1984 till the well-known Apple watch, the smart watches are considered by some the future of watchmaking, but this remains to be seen... Personally, I prefer to have a classic watch at my wrist, it doesn’t matter if it’s quartz or pure mechanical. I am tight to the telling time hands, I like to see them move and even if I have a smartwatch, I end up by wearing a watch at one wrist and a fitness band at the other’s wrist. I was very happy to hear, in 2015, about the appearance of the first series of Swiss Horological Smartwatches: Frederique Constant, Mondaine and Alpina using the new Horological Smartwatch…
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Introducing the Edox Les Bemonts Shade of Time

Introducing the Edox Les Bemonts Shade of Time

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Swiss watch brand Edox introduces a striking addition to its Les Bemonts collection - The Les Bemonts Automatic Shade of Time. Note that “Les Bémonts” is a pictoresque forest situated just a few meters from the EDOX factory, and that’s why the brand decided to use this name. The timepiece collection features classical design with pure and timeless lines and they are all equipped with Swiss movements; from the automatic chronograph to Ultra Slim quartz movement. The brand created in the 1884 by Christian Ruefli-Flury in Biel presents today a new addition to this collection. But did you know that in 1998 Edox engineers and watchmakers developed the world’s slimmest calendar watch, named “Les Bémonts Ultra Slim” collection ? The movement of this piece had a thickness of only 1.4…
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Tissot Le Locle Automatic Cosc

Tissot Le Locle Automatic Cosc

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Tissot is part of the SWATCH Group since 1983 and it has a history that goes back to 1853. The brand is based in the Swiss city of Le Locle, in the Neuchâtel area of the Jura Mountains. An important virtue of Tissot is that they produce mechanical watches with COSC chronometrie certification. The “Contrôle Officiel Suisse des Chronomètres” is the Official Swiss Chronometer Testing Institute and is responsible for certifying the accuracy and precision of wristwatches in Switzerland. Many watchmakers and watch brands use the COSC certification as an assurance for the quality of their watches. This is the case of the Tissot Le Locle Automatic Chronometre Ref. T0064083605700. It's sure that this piece is not a novelty but despite its age it always remains interesting. Let's have a…
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Morimoto Edge: Different Design That Works

Morimoto Edge: Different Design That Works

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A lot of microbrand watches out there offer great products at competitive prices but are usually a variety on a familiar theme. Chronographs and diver watches seem to be the most popular, but also "design watches" hold quite a bit of the market. The vast majority (read about all of them) are minimalist designs, and that is why Edge is so exciting! When I first saw it, it reminded me of the golden age of creative watch design. In the 1950's and 1960's mainly the American watch companies created the most amazing designs, of which the Hamilton Ventura is perhaps the most famous. These designs were often asymmetrical, and so is the Edge. This watch is not an homage to the past. The hands and numerals are prominently placed on…
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Introducing the MAEN Classic Moonphase Watch

Introducing the MAEN Classic Moonphase Watch

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Moon phases play an important role in the natural world, so it’s quite logical that they are also important when it comes to the watch market. A friend of mine recently told me: “My next watch will definitely be a moon phase watch” and then, it was exactly at the same moment that the guys from MAEN Watches contacted me. The brand was launched by two Dutch guys living in Stockholm and the brand name “MAEN” is taken from an old Dutch word meaning Moon and is inspired by the Dutch ship, Halve Maen (Half Moon), that discovered what is known today as New York City back in September 1609. So in tribute to this ship, the founders of the brand decided to debut their collection with a classic moon…
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Affordable at Auction: Rarities from Swatch

Affordable at Auction: Rarities from Swatch

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Something special for Swatch collectors just before the holidays. Squiggly.com auctions 190 Swatch limited edition and early prototype in an online auction. The lots contain some very rare items. Based in Rotterdam, The Netherlands, Squiggly is a specialist dealer of vintage Swatch watches. They sell watches with official warranty, instructions, and original packaging. Although Swatch is in general quite an affordable watch, you can find at this auction some pieces going for more than what you are probably used to, which is the proof that a Swatch is a collectible item. At this auction, you can also buy some rare posters. In the 80’s Swatch was extremely active to get the name of the brand known everywhere. The marketing strategies were different on every continent. Something that was completely abandoned…
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