Meshable 003: Well Balanced, Even Better Cased

Meshable 003: Well Balanced, Even Better Cased

News
Some brands, even when they are a micro brand, just get it, and Meshable just proved with the 003 that they are among them. Kickstarter has been flooded lately with watches that are being sold under the term of being "minimalist" while in fact, they seemed to be ordered straight from Alibaba in bulk. The cool thing about Meshable is that they don't even use the word "minimalist" or anything related, while they can make a very viable claim to it. https://vimeo.com/181913052 For the 003 they put exactly the focus where it needed to be: the case. The way the bezel curves to the sapphire crystal, the shape of the lugs, and even the case back are all testimony to the fact that this was a labor of love. The…
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Movado Make The Museum Watch Ultra Slim

Movado Make The Museum Watch Ultra Slim

News
The Museum Watch by Movado is one of those watches that hardly needs an introduction. Even since Nathan George Horwitt designed the watch almost seven decades ago, it has been one of those design that was simply there to stay. This is also thanks to Movado's continues efforts into keeping the classic up to date. They do this by exploring how far they can take the design, or meet market demand by changing the specifications of the watch. And now they do it by making the Museum Watch ultra slim! It is important to know that the Museum Watch has quite a few fans outside the usual realm of watch connoisseurs and collectors. Just as many Rolex and Rado owners, for example, are people who just want a great watch…
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MOTION: German Creativity Let Loose

MOTION: German Creativity Let Loose

News
Isn't it interesting how creative many microbrands are regarding design? Look at brands like CJR, Pheidippides or SAStek; they really reset the boundaries for affordable watches. Another brand that does that is Manyears, with the Motion. Based in Mannheim, Germany, they applied a refreshing look to the design of this watch. They worked with different discs to indicate the time. This by itself is not something new, since other brands had done it before, but not the way Manyears did it with the Motion. With the hour hand occupying the center disc, a red seconds hand floating above it, the minute hand is actually placed on half a disc. This means that it moves continuously around, revealing half of the movement below. https://vimeo.com/185505339 Exciting is that this movement is Miyota's…
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Brands And Awards: Do They Help Sales?

Brands And Awards: Do They Help Sales?

Opinion
It is a question that I have asked over the past few years to many different CEO's: Your brand recently won award X, how important is this? The answers that I got were different but usually contained the same message: they were humbled by the honor, and it did help them to distinguish themselves in a crowded marketplace. Of course, not all awards are created equal. Some are limited to the watch industry, often organized by a magazine or a blog. It's giving the winning watch exposure to a crowd that already knew of its existence. That does not mean that they are of less importance. They often confirm the excellence of the watch, either when the title is awarded by an expert panel or the public. That can renew…
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Todd & Marlon Launches Dean Martin Exclusive Edition

Todd & Marlon Launches Dean Martin Exclusive Edition

News
It is rare for a micro brand to have a celebrity ambassador. It is especially rare when this ambassador is not an up and coming Instagrammer with just a high number of followers, but actually a superstar like Dean Martin. Yet New York-based watch brand Todd & Marlon, did just that and got the King of Cool as brand ambassador, or should we say inspiration? Dean Martin was a league of his own. Not only was he an extremely talented entertainer, but he was also very versatile. Most will remember him as part of the Ratpack with Frank Sinatra and Sammy Davis Jr., but next, to that, he was also a singer, stand-up comedian, and of course the host of The Dean Martin Show. Creating a fitting tribute to a…
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Elliot Brown Presents The Tyneham Watch

Elliot Brown Presents The Tyneham Watch

News
British brand Elliott Brown is now presenting their first automatic watch under the name of Tyneham. Like every Elliot Brown’s watch this one is the result of 1000’s of hours spent obsessing over the smallest details; refining, improving, inventing, and testing. When Ian Elliot and Alex Brown created the brand they had one clear mission : to create robust and highly durable timepieces for gentlemen. While before they only had quartz watches, now they come with a new piece which has as its heart a Miyota 9130 automatic. This movement allows the timepiece to have a power reserve of 40-hour that you can check thanks the indicator at 01 o’clock. The classic 41mm case is made from solid marine grade brushed stainless steel with a scratch resistant, ultra tough hardened…
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Retrospect Review: Don Kylne Chaplin

Retrospect Review: Don Kylne Chaplin

News
Sometimes it is good to let things sink in a bit and then look over them again. We already reported on the Chaplin when it was launched, about a year ago. In that past year not only many people received their Chaplin, but also a lot of new brands and models were launched. Did the Don Kylne Chaplin hold its ground?   The cushion shaped case still remains attractive. With all the new micro brands out there I am still surprised how few of them actually utilize this beautiful case shape. The relatively small lugs add a nice vintage detail to the watch, as do the screws. The best part is that they not only look good, but they are actually fully functional.   My favorite part of the watch…
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TIMe22 Robusto: Gain Without Pain

TIMe22 Robusto: Gain Without Pain

News
First impressions are always important, yet then can be very deceptive. Like when I first saw the TIMe22 Robusto. The affordable watch world has its fair share of heavyweight champions, but I thought that we found a new one in this watch. One that actually would send me to the gym before I could even consider wearing one. Fortunately, I was wrong. The Robusto is big (45mm) and blunt in its design. It is an imposing watch, that turns out to be a gentle giant. Crafted from grade 5 titanium, which is also used to make airplane parts and surgical implants from, the watch is not nearly as heavy as its looks. With a weight of 130 grams, it weighs about the same as the much smaller, steel Omega Seamaster…
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Defakto Goes For Purity With New Dialog

Defakto Goes For Purity With New Dialog

News
Defakto has always been a brand that believed that less was more. It challenged itself on how to be creative by using only as fewer lines as possible, not only when it came to their case designs, but also their dials. Now they have added another dimension to this with their new watch, named Dialog. With this watch, Defakto also applies the less is more philosophy on the price of their watch. Now, Defakto has always offered value for money watches, and of all their watches that I reviewed, I never felt that they were even the slightest inflated. With a price tag of 210,08 euros (without VAT) the Dialog is the least expensive of all Defakto models, yet it still offers all the characteristics. The Dialog is available with…
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TACS Automatic Vintage Lens: Quality Fun

TACS Automatic Vintage Lens: Quality Fun

News
Have you ever had that feeling that you are having too much fun? Because that is how I felt since yesterday afternoon when Fedex delivered the TACS Automatic Vintage Lens automatic for a review. Normally we take our time reviewing watches, but in this case, I could simply not control myself and needed to write about it! The TACS Vintage Lens is inspired by classic photo cameras, but it is the execution of this inspiration that really sets it apart from any other watch. There are details everywhere you look, and they are all of a very high quality. The dial of the watch is as you are looking into the lens of an old-fashioned photo camera, complete with the fish-eye effect. The bezel is turnable, although it has no…
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