Crowdfunding Archives - Page 6 sur 7

22Sep 2016 by Martin Green No Comments

Rhino Band: Turning Apple Watch Tough

News

One of the clever things that Apple did with the Apple Watch, is that it is quite easy to change the strap. What contributed to the success of Panerai in the late 1990's, now also works for Apple. Not only Apple itself, but also a lot of after market straps have hit the market. A lot of colors, textures and materials, but none like the Rhino Band. https://www.youtube.com/watch?v=b_cKy9oLw9U The Rhino band, basically turns your Apple Watch into a G-shock. All you have to do is remove the current strap from your Apple Watch and click it into the Rhino band. Of course it doesn't make the Apple Watch indestructible, but what it does add an extra layer of protection, much in the same way are the rubber bumper protects the…

14Sep 2016 by Martin Green No Comments

Valachio Takes The Next Step With The Avantiam

News

After celebrating his big success with the Pantiam Jack Zhang was ready for the next step and took it with the Avantiam. Another tier up on the watchmaking pyramid, the Avantiam has some design clues of the Pantiam, but is mostly a fresh and new design. With the open heart movement and dial, it is hard to miss that this Valachio runs on an automatic movement. In fact it is Miyota's caliber 90S5, which features hacking seconds as well as manual winding. Where the dial on the Pantiam was very minimalist, the Avantiam features a Bauhaus inspired design. There are two versions: a rose gold plated case with a white dial and red seconds hand and uneven hour markers. The other one is a black dialed version, fitted in a…

07Sep 2016 by Martin Green No Comments

Anticipating The Gruman Sputnik

News

One of the watches I am really looking forward to be launched is the Gruman Sputnik. The watch is actually inspired by Russian Special Forces and spy agencies. No wonder that the watch has a generous doses of Bond (or actually his literary opponents) in its genes, and is not afraid to show it! Although clearly a sports watch, the good people at Gruman fortunately restrained themselves in terms of diameters. Bigger is not always better, but a 42mm diameter for a watch like this is near perfect for most people. Also the height of 13mm makes it that the watch can still be a comfortable choice for us civilians! The Sputnik comes as two different models: a time-only and a GMT-version, both available in four different color scheme's. Both…

05Sep 2016 by Martin Green No Comments

SaStek Time Speed Indicator: Ready For Take-Off

News

With the entry barriers to start your own watch brand at a historic low, many new brands pop up. One of the great things is that this has enabled many creative people to finally realize their vision, and one of them is Saket Sharma. His brand SaStek just released its very first model on Kickstarter, the Time Speed Indicator, for which he reinvented the classic aviation watch! That is quite a task, but SaStek really succeeded in it by thinking outside the box. The Time Speed Indicator features a regular dial, but this only houses the hour hand which seems to float over a ring marking the hours and stamped with a circular guilloche motive. The center of the dial is covered, with a cut out for the running…

29Août 2016 by Martin Green 1 Comment

Seven Tips For Starting Micro-Brands

Opinion

Every week several new watches are launched on crowd funding websites. Often they are being introduced by a micro-brand that is less then a year old, and this is probably their first product. When you have already started your journey as a micro-brand owner, good for you, for people looking to start, here are a few tips: 1. You are not alone!! The world is not waiting for your watch, in fact, we don't even need your watch! You are going to create something that will enter a market place that already has too many offerings, and that market place is even a shrinking as we speak! Sounds mean? Yes, but it is absolutely vital that you realize this before you start. This is as much a challenge, as it…

23Août 2016 by Martin Green 4 Comments

Get Creative With Memomem Watches

News

What if you buy a watch that not the brand designed, but you? Memomem comes with a very interesting concept on Kickstarter where you can basically design your own watch! https://www.youtube.com/watch?v=xVe22lHQMuk&feature=youtu.be Of course there are a few boundaries, but Memomem allows for an enormous amount of options thanks to the clever use of color. For the case, you can select either steel, black PVD, rose gold PVD or yellow gold PVD. The crown? The same options. The little rubber ring that decorated the crown? 12 color options, same for the bezel ring. Actually, there are in total 15 different aspects about the watch that you can customize. That means that you can make 17.118.646.272.000.000 different Memomem watches, before you make one that is exactly like another one. And this is only…

15Août 2016 by Martin Green No Comments

Micro-brands: Overfeeding The Crowds

Opinion

This year there must have been a record, with so many micro watch brands launching crowd funding campaigns, the majority of them even for the very first time. Many of them even get successfully funded, but the question remains: when is the market saturated? On crowd funding websites like Kickstarter and Indiegogo, the majority of the watch brands that launch offer watches between US$100,- and US$600,-. When brands go higher, you really need to have something special to offer (and make some additional noise to get people on the platform that normally wouldn't shop there). When brands go lower, they often target the more fashionable consumers. Watch collectors and connoisseurs can only spend their money once, and that makes it continuously more difficult for new brands to have a successful…

11Août 2016 by Martin Green No Comments

Roasted To Perfection: Brew Watch Co. HP-1

News

Brew Watch Co. has just launched its second watch, the HP-1. With a design inspired by industrial coffee machines, the HP-1 is unlike any other watch out there. It is a big step ahead of the first Brew watch the special blend series, a quartz chronograph, and not only in terms of movement. Brew Watch Co. is based in New York City, and that shows. The HP-1 has a very urban feel to it, it can express what it is all about with a minimum of details. In previous articles I have stated that minimalism is the most abused term in the watch world. Brew Watch Co. doesn't use this term, but does know how to apply it. Here no hollow references to the Bauhaus-movement, but a simple design that…

10Août 2016 by Martin Green No Comments

Neonos Holland//01: Forged Carbon From Ireland

Uncategorized

Let's first clear something up: it might seems very strange as an Irish brand to name your watch "Holland//01". However, this has nothing to do with the country that sometimes goes by the same name, but refers to John Philip Holland (1841 - 1914) a brilliant, Irish engineer that without any modesty can be seen as the "father of the modern submarine.". This all makes it a bit more logical why Neonos choose him to name their first watch after. [caption id="attachment_1412" align="aligncenter" width="632"] John Philip Holland (1841 - 1914)[/caption] That watch is 44mm of design delight. Neonos did an excellent job in transferring the work of Holland a century into the future. The front is crafted from forged carbon, the back from marine grade stainless steel with a diamond-like…

02Août 2016 by Martin Green No Comments

Vapaus: A Lesson In Minimalism

News

Kickstarter and Indiegogo are full of them, department stores are full of them, and, what a surprise, Alibaba.com is full of them. Minimalist watches that are being presented to us in the most glorious marketing-terms, to convince us that less is more, often tossing some Scandinavian countries, as well as some Scandinavian looking people, in for good measure. Unfortunately these watches are often created by a designer with a minimum of talent, who wanted to invest a minimum amount of his time, because even he knows that the watch will be made at a minimum quality level, in a factory that most likely offers its workers as minimum of a wage as possible, all to maximize profits. Fortunately there are brands like Vapaus on Kickstarter, who try to set the…

Étiquette : Crowdfunding