Watchisthis

14Aug 2015 by Martin Green No Comments

Swatch goes into Tech-mode

News

32 years after the launch of the very first Swatch, the brand is still an innovative force not to reckon with. Their latest addition is called "Tech-mode" and is highly influenced by hard core industrial design. However the result is quite subtle, and the more extrovert Swatches in the new collection are that only due to their use of color. [gallery type="rectangular" link="none" size="medium" ids="113,112,114"] Many of the "Tech-mode" Swatches feature textures that really play with the light, making the watches even more interesting to look at. The new collection features a very complete range of options; a time-only quartz, a day-date quartz, a quartz chronograph and even an automatic. Prices are, as is another of Swatch trademarks, modest. The time only quartz models start at 65 euro's, and the…

13Aug 2015 by Martin Green No Comments

Calvin Jr.; Why Kickstarter kicks @$$

News, Opinion

Can start-up watch companies threat the major brands? Not too long ago that answer would be a definitive NO!, but things seemed to have changed. The watch industry is known to have high entry barriers, and the decision of Swatch-group to stop supplying ETA-movements didn't make them any lower, yet this hardly seems to affect start-up watch brands. Many of them pursuit a global sourcing strategy that is focused on quality, rather than the origin of the parts. The results are watches that actually ooze a quality that most people will associate with a much higher price-point. So it is no wonder that start-up brands like Straton, and the more established Stuckx, are celebrating huge success. But what is perhaps the most threatening aspect of these startup brands, is the…

12Aug 2015 by Martin Green No Comments

Swiss Independent Watchmaking Pavilion in Hong Kong

News

In September 2015 Hong-Kong is hosting the first edition of SIWP exhibition to promote independent watchmaking brands based in Switzerland in order to present “a different face of watchmaking” from the one displayed by the industry’s giants. During this prestigious event, 8 independent luxury watch brands from Switzerland will present their creations to the specialist press, retailers and distributors from all over the world, but also to all visitors of the most important trade fair in Hong Kong – The HKTDC. Scheduled to be held on 08 to 12 September 2015 in the Salon de TE, only independent brands established in Switzerland may exhibit, and will feature brands like Rebellion watches, WatchE, Pierre Thomas, David Van Heim, Traser, Montre Etoile, and the well known Pilo & Co and Philippe Charriol.…

12Aug 2015 by Martin Green No Comments

Kim Chambers completes Farallones to Golden Gate Bridge swim with Timex

News

17 hours and 12 minutes; that is how long it took Kim Chambers to become the first woman to completed the Farallones to Golden Gate Bridge swim. A brutal, 30 mile swim through cold, shark infested waters, that has only been succesfully completed by four men before her. What is of course intersting for Watchisthis, is the watch she was wearing to accompany her on this incredible accomplishment. It looks like a Timex Sports Ironman, and altough it is a bit difficult to make out the exact model, we suspect it is a version of the 50 laps, after some debate. Which model do you think it is?

12Aug 2015 by Martin Green No Comments

Raidillon available in UK & Ireland

News

We love it when brands expand their reach, and more enthousiasts are able to buy them locally! Belgium brand Raidillon just announched that they have signed an agreement with Ebauche Ltd, a UK distributor that has a focus on speciality brands. And a speciality brand Raidillon is! Named after the most fierce (and feared) corner of the Spa-Francorchamps race track, the brand has the need for speed running through its vains. They express this in their watches through by using shapes, forms and colors closely connected to the world of racing, which seems perfect for car-loving nations like the UK and Ireland!