D.M. 1936 Air Force Regulateur; Flying High on a Feeling!

D.M. 1936 Air Force Regulateur; Flying High on a Feeling!

News
Regulateur's have an undeniable appeal; three hands divided over three (sub)dials bring a certain kind of magic to a watch. Not only in terms of looks, but also in how surprisingly convenient it is to check the time. D.M. 1936 takes that appeal to new heights with their manual wind Air Force Regulateur! D.M. stands for Deutsche Master, a brand founded in 2013 and offering vintage inspired watches that resemble the instruments that can be found in military planes, tanks, submarines and boats. The Regulateur is part of their Air Force collection which becomes clear by the highly legible dial of the watch. They offer different colored versions of this watch, from a very modern looking blue dialed version with silver sub-dials, to a vintage looking black dial Regulateur with…
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Presenting the New Defakto Kinetik!

Presenting the New Defakto Kinetik!

Uncategorized
How smart can you be as a brand? Defakto is one of the top nominees to be awarded the German Design Award 2016, but in the unlikely case that they don't win, they already have a plan B to get the German Design Award 2017! Meet the new Defakto Kinetik. Yet another watch from Defakto that shows that you can create magic with a minimalistic design. Straight lines and dashes; the magic of the Kinetik is based on nothing more. Not only does this result in a very readable dial, the interaction between the hands and the hour and minute indexes is so superb it is nothing short of art. Because of the way they align in relation to each other, the dial is always interesting to look at, like…
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Emile Chouriet Nuit des Temps; Cherish the Day

Emile Chouriet Nuit des Temps; Cherish the Day

News
Emile Chouriet is not your average brand. Founded in 1998, their Swiss roots have resulted in a global presence, especially in Asia. You can also see this in their watches which breath a cosmopolitan lifestyle. In their collection is also a unique complication that is rarely seen in these days. The dial of this Emil Chouriet shows the hours in both Roman numerals, as well as Arabic numerals and its design is based on the Temple de la Fusterie clock in Geneva. When noon has passed the display for the Arabic numerals moves forward, showing the mid-day and evening hours up to midnight, when it jumps again. This charming complication has never been made by many brands, which is a true pity because it really gives the watch something unique.…
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The Collector’s Experience : Oris Air Racing Edition III  by Guillaume J.

The Collector’s Experience : Oris Air Racing Edition III by Guillaume J.

Opinion
Happy owner of a Bell and Ross model BR03-92 (which ruined my bank account when I bought it), it was five years ago my first purchase in terms of an automatic Swiss watch. I told to myself that for my 30th birthday, I wanted a second automatic watch, but not necessarily a model so expensive than the BR03. One of the important criteria for my future acquisition was that the watch must have something to do with the aeronautics and feature a pilot style. I did some research on the Internet and my choice was at moment pointed towards a Hamilton Khaki Aviation. But (because there is always a but) when I went to the watch store where I had bought the B&R, which is also a Hamilton distributor, I…
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Rotary introduces the Avenger Chrono Sport to mark 120th anniversary

Rotary introduces the Avenger Chrono Sport to mark 120th anniversary

News
The brand founded in 1895 in La Chaux de Fonds (Switzerland) by Moise Dreyfuss, has introduced some days ago a new Avenger Chrono Sport model to mark its 120th anniversary this year. Historically, the founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Today, Rotary timepieces are sold in over 35 countries throughout the world. The brand specializes in designing affordable stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches. The original Avenger was first introduced by Rotary in the 60s. This modern reinterpretation conveys the same sophistication than the original, in a sporty way. Part of « Les…
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Don Kylne; A New Kind of Vintage

News
At a first glance the premiere watch by Don Kylne does definitely not look like a watch from a watch startup. In fact, people might even mistaken it for a Vacheron Constantin or perhaps even a Patek Philippe from the 1920's or 30's. Not that a Don Kylne is an exact copy, or even close to it, but more in the sense that it breathes the same sense of elegance and style. This is created by a clever combination of timeless style elements. First there is the cushion case. If there is one style of watch case that offers that Boardwalk Empire swagger, it is the cushion shape. It gives watches a confident kind of elegance. Most modern cushion shaped watches are fitted with thick lugs, making them kind of…
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Movado’s new 1881 automatic!

Movado’s new 1881 automatic!

News
The Movado Museum watch is one of the icon's of the watch industry. It's simple, yet timeless design has not lost any of its power since Nathan George Horwitt penned it down in 1947. One wish that many watch enthusiast still has been an automatic version of this design icon. A wish that Movado has granted with the new 1881 Automatic. https://www.youtube.com/embed/xq5fiCX43ic 1881 refers of course to Movado's founding year, which is a fitting tribute to a watch many have waited for. Available in steel or gold-plated steel, does the 1881 Automatic show the classical Movado Museum watch dial, yet combined with a more detailed outer ring, which is slightly elevated in relation to the center of the dial. Very subtle, did Movado also integrated the minute and hour indicators…
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SevenFriday and an astonishing new timepiece !

SevenFriday and an astonishing new timepiece !

News
Some days ago SevenFriday unveiled its newest creation under the name of "V-Series". Since its debut, the watch brand has made quite an impact in the world of watchmaking and now comes back in the market with again a very astonishing piece. This new watch is a kind of Chinese puzzle because of its way to read the time. The SevenFriday V-series works on the concept of the “Additioner Principle”. This new way to display the time works with an hours and seconds additions disc with +X arabic numerals. In other words, you have a 120° angle hour reading with «additioner» principle and a turning central disc «0, 4, 8» to be added to fix «0, 1, 2, 3, 4» scale….The hours are presented from 0 to 4, and (for…
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Frederique Constant; A New Classic Delight

Frederique Constant; A New Classic Delight

News
Frederique Constant recently introduced their latest ladies watch; the new Classics Delight collection. Designing ladies watches is not the easiest thing to do. While men can enjoy a classic dress watch or a robust sports watch, women are haunted by something called fashion, which can out date even the most sophisticated design. Frederique Contant did rise to the challenge with their latest collection for ladies. With a diameter of 28mm the Classic Delight has found a balance between elegantly small, and practically readable. This size is also a sort of safe haven between the waves of fashion; not too big, yet also not too small. Not only the size is contemporary, also the looks. Stainless steel can be combined with a diamond set dial, and/or a diamond set bezel, while…
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Sneak preview of amazing photoshoot for Watchisthis?!-magazine

Sneak preview of amazing photoshoot for Watchisthis?!-magazine

Magazine, News
Here at Watchisthis?! we are ramping up for our premiere edition of Watchisthis?!-magazine! In the desert heat of Las Vegas, Nevada, we found the beautiful and talented "Mermaid in Heels", Cielo Fronteras. We put around her wrist the brand new Trifoglio Italia, the latest design by watch designer Alessandro Baldieri and let the magic happen! Of course we can only provide you with a sneak preview here. Early november you will be able to see it all in the premiere edition of Watchisthis?!-magazine! Make sure you subscribe HERE so you will be the first to read our amazing high-end magazine about affordable watches, with Cielo, Trifoglio Italia and much, much more!  
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