20Déc 2016 by Jonathan Kopp No Comments
Introducing the MAEN Classic Moonphase Watch

Introducing the MAEN Classic Moonphase Watch

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Moon phases play an important role in the natural world, so it’s quite logical that they are also important when it comes to the watch market. A friend of mine recently told me: “My next watch will definitely be a moon phase watch” and then, it was exactly at the same moment that the guys from MAEN Watches contacted me. The brand was launched by two Dutch guys living in Stockholm and the brand name “MAEN” is taken from an old Dutch word meaning Moon and is inspired by the Dutch ship, Halve Maen (Half Moon), that discovered what is known today as New York City back in September 1609. So in tribute to this ship, the founders of the brand decided to debut their collection with a classic moon…
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13Déc 2016 by Jonathan Kopp 1 Comment
Affordable at Auction: Rarities from Swatch

Affordable at Auction: Rarities from Swatch

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Something special for Swatch collectors just before the holidays. Squiggly.com auctions 190 Swatch limited edition and early prototype in an online auction. The lots contain some very rare items. Based in Rotterdam, The Netherlands, Squiggly is a specialist dealer of vintage Swatch watches. They sell watches with official warranty, instructions, and original packaging. Although Swatch is in general quite an affordable watch, you can find at this auction some pieces going for more than what you are probably used to, which is the proof that a Swatch is a collectible item. At this auction, you can also buy some rare posters. In the 80’s Swatch was extremely active to get the name of the brand known everywhere. The marketing strategies were different on every continent. Something that was completely abandoned…
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19Oct 2016 by Jonathan Kopp No Comments
Elliot Brown Presents The Tyneham Watch

Elliot Brown Presents The Tyneham Watch

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British brand Elliott Brown is now presenting their first automatic watch under the name of Tyneham. Like every Elliot Brown’s watch this one is the result of 1000’s of hours spent obsessing over the smallest details; refining, improving, inventing, and testing. When Ian Elliot and Alex Brown created the brand they had one clear mission : to create robust and highly durable timepieces for gentlemen. While before they only had quartz watches, now they come with a new piece which has as its heart a Miyota 9130 automatic. This movement allows the timepiece to have a power reserve of 40-hour that you can check thanks the indicator at 01 o’clock. The classic 41mm case is made from solid marine grade brushed stainless steel with a scratch resistant, ultra tough hardened…
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28Sep 2016 by Jonathan Kopp 1 Comment
Smart Move For Michael Kors

Smart Move For Michael Kors

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Michael Kors enters the smartwatches market with a line of luxury products called Access smartwatches. Right now, The Bradshaw and Dylan are the first two models presented by the fashion brand, but do expect more to come! Don’t forget, Michael Kors watches are part of the Fossil Group and the watch group announced that it will launch wearables devices for eight brands in 2016, including Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen. So it looks that finally a big watch group understood the power of this new market. The pieces are run by Android Wear and come in two styles. First, the "Dylan" which is a sporty style watch and that target the men’s market, and the second the "Bradshaw" which is all-metal…
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06Août 2016 by Jonathan Kopp No Comments
Straits Foundry: Bypassing Crowdfunding

Straits Foundry: Bypassing Crowdfunding

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We are in August and sure thing is that I never saw so many new brands in our industry than this year...and yet Straits Foundry, another new microbrand, will be launched next September. It is true that the industry is suffering this year, but paradoxically, we see more and more small brands making their big debut... Interesting thing is that they often provide original and quality products. Unlike many young brands, Straits Foundry will sell their watches directly on their website and without going through Kickstarter. When we see the success of brands launched on the crowdfunding platforms, we are entitled to ask if this is the right strategy. The team is based in Singapore, and they are a curious crew of engineers by training and explorers on the weekends.…
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04Août 2016 by Jonathan Kopp No Comments
Maurice Lacroix Aikon: On the Road Back?

Maurice Lacroix Aikon: On the Road Back?

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In 2013 and after 13 years of success the Swiss brand decided to stop the production of the Calypso which was their most iconic timepiece. Today, it’s time to launch something that could be as popular as this model, and what’s better than to take the inspiration from what had worked before: Meet the Aikon, hopefully Maurcie Lacroix newest (a)ikon-ic timepiece. The new Aikon collection consists of 3 models: Chronograph (44mm), Gents (42mm) and Ladies (35mm). Each of the three models shares a common identity with some design elements taken from the Calypso collection, that have made this one a classic timepiece since 1990. Even if the Pontos is Maurice Lacroix's flagship product in terms of mechanical watches, this new Aikon might take on this role for the quartz watches.…
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19Juil 2016 by Jonathan Kopp No Comments
Be a Tennis Champion with Pulse Play Smartwatch

Be a Tennis Champion with Pulse Play Smartwatch

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Wither you are a tennis amateur, office ping pong champ, squash aficionado, or badminton weekender, until today when you played with your friends you had to keep the score in the head or write everything on a piece of paper… But stop, Here is Pulse Play ; An innovative approach of a successful newcomer on the sport technology market. Pulse Play developed a smart watch that is an all-in-one wearable for racket sports. It offers complete game history, an accurate ranking system, live scorekeeping announcements, a social community, and opponent matching, and all with just an easy click between points.   Pulse Play is made specially for racket sports. It has three main functions : 1.As a scorekeeper and announcer that doesn’t interrupt gameplay, it helps players stay on track…
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15Juin 2016 by Jonathan Kopp No Comments
Wood Wilder thinks of the future of our planet

Wood Wilder thinks of the future of our planet

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  Wood Wilder is a contemporary Danish lifestyle brand, founded in the beginning of 2015. The brand is owned by Sterndorff Trading, founded by Emil Sterndorff Urskov Rasmussen, and is based in Denmark. Now the interesting thing - Each product purchased, leads to the birth of a new tree, benefiting the future of our world! The Wood Wilder brand focuses on mindset, strength, attitude, willingness and manners. Whilst most brands at the time focus on cost efficiency and profits, their basic values are innovation, quality and above all customer satisfaction and protection of our planet. In order to be able to create their wooden products, they have been forced to join the process of deforestation, which by all means should not be acceptable. That is why they have taken the nice…
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04Mai 2016 by Jonathan Kopp No Comments
Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

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              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
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29Avr 2016 by Jonathan Kopp No Comments
Introducing The Porthole Watch

Introducing The Porthole Watch

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How to get a place in an industry that is already quite busy? Rogier van de Ree is a watch enthusiast who has a furious love for design. His passion drove him to create in 2015 his own watch brand : Pheidippides Watches. The name of the brand comes from a Greek messenger who ran from Marathon to Athens to announce the Greek victory over the Persians. Victory, that’s also what we hope Pheidippides Watches achieves, as they make their grand entry into the world of watches by launching the Porthole timepiece. The brand based in the Netherlands started in 2015 with creativity as a lead motiv. For this new brand, Rogier van de Ree has designed three timepieces: The Inkpot, The Porthole and The Hourglass. The Inkpot was his first…
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