29Juin 2016 by Martin Green 1 Comment
Stowa Flies High With The Flieger Professional DIN

Stowa Flies High With The Flieger Professional DIN

News
Yes, Stowa has their new Flieger watch DIN-certified. Great news, but actually not even the best news! The best news is without a doubt the watch itself, which is a fresh look on that classic Flieger uhr. [caption id="attachment_1033" align="aligncenter" width="632"] Stowa's DIN certificate[/caption] That fresh look is not too surprising, because once again Stowa collaborated with Hartmut Esslinger, the founder of Frog design, to come up with something new. The Flieger Professional DIN shows an updated design from the original Flieger-uhren (of which Stowa was by the way one of the original manufacturers during WWII) with a very legible dial. The traditional solid triangle has been replaced with an arrow shape, indicating twelve o'clock. Although the bezel is still clearly readable, it has large indentations so it can be…
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15Juin 2016 by Jonathan Kopp No Comments
Wood Wilder thinks of the future of our planet

Wood Wilder thinks of the future of our planet

News
  Wood Wilder is a contemporary Danish lifestyle brand, founded in the beginning of 2015. The brand is owned by Sterndorff Trading, founded by Emil Sterndorff Urskov Rasmussen, and is based in Denmark. Now the interesting thing - Each product purchased, leads to the birth of a new tree, benefiting the future of our world! The Wood Wilder brand focuses on mindset, strength, attitude, willingness and manners. Whilst most brands at the time focus on cost efficiency and profits, their basic values are innovation, quality and above all customer satisfaction and protection of our planet. In order to be able to create their wooden products, they have been forced to join the process of deforestation, which by all means should not be acceptable. That is why they have taken the nice…
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12Juin 2016 by Martin Green 1 Comment
Ali & Co Innovates With The Mysterali

Ali & Co Innovates With The Mysterali

News
At Watchisthis?! we are always looking for watches that surprise and innovate, yet are still keeping it on a budget. A watch that checks all these boxes is Mysterali by the Swiss brand Ali & Co. It actually innovates on many different levels, but the very first surprise is that the watch is designed by Eric Giroud. Being one of the most prominent watch designers of this time, it is always good to see that despite his great success he doesn't shy away from designing more affordable watches as well. By the way, you can find an interview with Eric in the Winter 2015 issue of Watchisthis?! Magazine here. [caption id="attachment_929" align="aligncenter" width="600"] Watch-designer Eric Giroud[/caption] But that is not where the fun ends. Thanks to a patented, round quartz…
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10Juin 2016 by Martin Green 1 Comment
Raidillon Opens Boutique In Antwerp

Raidillon Opens Boutique In Antwerp

News
Raidillon, the Belgium brand that focuses on the gentleman driver, has opened a second boutique in Belgium. Next to their home town of Brussels, they are now also present in the vibrant city of Antwerp.   It's to determine what is Belgium's prime city for luxury goods. Brussels might have an international appeal, but Antwerp is one of the most important cities in the world when it comes to diamonds, not to mention and important port. The city was the home of famous painter Pieter Paul Rubens, and has a vibrant city center that is basically a showcase of the best Belgium has to offer in terms of food, culture and indeed luxury goods. Located at the Komedieplaats number 5, their new boutique is literally in the heart of Antwerp's…
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17Mai 2016 by Martin Green No Comments
Watchisthis?! Magazine’s Spring Issue out now!

Watchisthis?! Magazine’s Spring Issue out now!

Magazine, News
Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion....we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with the most passionate and amazing people. Some head legendary names like Alain Zimmermann of Baume et Mercier, with which we discussed his brands ladies watches (also check out the article on the Petit Promesse!), or Stephan Obst of Vintage VDB who sold all he had to start making watches in a basement. Or Jorg Schauer , who ensured the perpetuating success of Stowa, while people like Janus Aarup from VEJRHØJ…
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04Mai 2016 by Jonathan Kopp No Comments
Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

News
              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
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29Avr 2016 by Jonathan Kopp No Comments
Introducing The Porthole Watch

Introducing The Porthole Watch

News
How to get a place in an industry that is already quite busy? Rogier van de Ree is a watch enthusiast who has a furious love for design. His passion drove him to create in 2015 his own watch brand : Pheidippides Watches. The name of the brand comes from a Greek messenger who ran from Marathon to Athens to announce the Greek victory over the Persians. Victory, that’s also what we hope Pheidippides Watches achieves, as they make their grand entry into the world of watches by launching the Porthole timepiece. The brand based in the Netherlands started in 2015 with creativity as a lead motiv. For this new brand, Rogier van de Ree has designed three timepieces: The Inkpot, The Porthole and The Hourglass. The Inkpot was his first…
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26Avr 2016 by Jonathan Kopp No Comments
Meistersinger Adhaesio wins Red Dot Award 2016

Meistersinger Adhaesio wins Red Dot Award 2016

News
After having examined and discussed 5,214 products ranging from furniture to fashion, which were submitted from no less than 57 different countries, the international jury of the Red Dot Award, which is composed of 14 trade journalists and design professors, decided to honor the design of the Adhaesio watch created by the German brand Meistersinger. Indeed, the watch manufacturer founded in 2001 and based in Münster (Germany) has been presented with yet another coveted award for the design of one of its single hand watches. In addition to winning the iF Design Award, the Adhaesio, which shows the time in two different time zones as well as the date, has now also received the prestigious Red Dot Award 2016. In the tradition of fine German watches, MeisterSinger timepieces have all…
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14Avr 2016 by Jonathan Kopp No Comments
The Cherwell by Marloe Watches

The Cherwell by Marloe Watches

News
Thanks to the crowdfunding, and especially Kickstarter, we see the birth of more and more brands offering products made of good quality and at a very affordable price. Some offer nothing new, especially in terms of design, but we must nevertheless congratulate the creators for their commitment and their nerve to embark on an already crowded market. Other projects are simply very successful and are funded very quickly. What sets these brands apart from the "normal" watchmaking market is their true freedom in creation, in design, materials choices,...etc. In these projects, you can easily find anything you want or desire to embellish your wrist: from watches made out of old cars, to ultra thin minimalist timepieces, watches made out of wood or even smartwatches that bear in their heart the…
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08Avr 2016 by Jonathan Kopp No Comments
Ferragamo goes Smart with Style

Ferragamo goes Smart with Style

News
The Salvatore Ferragamo name is legendary in the world of fashion. The fashion label, based in Florence, Italy, has become the definition of style and elegance but also originality and quality. It seems that now Ferragamo is going to make the link between their fabulous past and the new technology that we have today.  They do this with a new version of the iconic F-80 watch, that has been initially introduced to celebrate Ferragamo’s 80th anniversary; the new F-80 Motion. One more brand that understands that Smart can be easy, useful and analogical! And yes, fortunately there is more and more brands that enter in this new market because they know that these Smart watches can be useful for a daily lives by giving us the essential information so many…
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