07Mai 2017 by Jonathan Kopp 1 Comment
Introducing the Tate Wade Bokeh watch

Introducing the Tate Wade Bokeh watch

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On Kickstarter we find to often classical and simple watches with nothing exciting and sometimes you fall in front of something really appealing. Wade Park and Stephan Roesli are the two entrepreneurs behind the Tate Wade brand. They came up with the concept of a watch back in 2015 and on May 2nd, 2017 they finally launched their Kickstarter campaign – Which is already a success as it’s almost funded. Honestly it’s not a surprise when you look at this piece called BOKEH. Why this name? The timepiece is named after the visual effect in the field of photography which evokes a mystic feeling. Bokeh, also known as “Boke” is one of the most popular subjects in photography. The reason why it is so popular is because Bokeh makes photographs visually appealing,…
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04Mai 2017 by Andrei Kluska No Comments
Pramzius Trans-Siberian Railroad inspired by pocket watch

Pramzius Trans-Siberian Railroad inspired by pocket watch

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The North-American family-owned, Détente Watch Group based in Connecticut, is since two decades importer of Eastern European and Russian watches. The brands that Détente Watch Group represents in the US include Vostok-Europe, Sturmanskie and Tsikolia. The company was involved in the design and development of the watches dedicated to North America, that's why they decided to use their knowledges and created their own micro-brand – Pramzius, a name inspired by the ruler of time from the Baltic pantheon of mythological gods. The first watch of this new brand, the Trans-Siberian Railroad, is a relative big watch of 48 mm diameter in 316L Surgical Grade Stainless Steel. The shape of it is an interesting pocket watch metamorphosed in an unusual wrist watch through an innovative strap system. The watch, covered with a…
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03Mai 2017 by Andrei Kluska No Comments
NOWA Shaper – World’s Thinnest Hybrid Smartwatch

NOWA Shaper – World’s Thinnest Hybrid Smartwatch

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The combination between a classical watch and a smart function in a single timepiece, a hybrid Watch, is not new on the market: at the beginning of the year, the well-known watch brand Alpina released an affordable Swiss Made watch – the Seastrong Horological Smartwatch, a classical looking diver watch with a smart core, reviewed by Watchisthis?!Magazine here; last week we reviewed the ZETime which has a different approach – a let’s say “classical” touchscreen smartwatch with hands for hours and minutes. We found the NOWA Shaper thanks to their Indiegogo Campaign and we were impressed by the design, functionality and price. The Nowa Team, located in the romantic city of Paris, designed together with Eric Gizard a clean looking watch inspired by the Contemporary Decorative Arts and powered by Smartime, combining…
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24Avr 2017 by Andrei Kluska No Comments
SD-09 Spacecraft – When outer space is an inspiration

SD-09 Spacecraft – When outer space is an inspiration

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The Hong Kong based watch company SD-09 is trying to add to the market, using the best materials, craftsmanship and distinctive designs, a new appealing watch - the SD-09™ Spacecraft Timepiece which is inspired by space. The watch with a weight of 230grams comes with a 316L stainless steel case measuring 42mm in diameter and 14 mm in thickness. The Finland forged steel is additionally PVD coated for an increased case resistance to scratches and chemical factors. The brushed case has a complex 3-parts construction (actually it's not really only 3 parts but the whole case is composed of 20 parts and more than 20 screws): 1.The bezel has the top vertically brushed finishing and the chamfered edges have high polished finishes. This one has an anti-reflective coated sapphire crystal and is…
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17Avr 2017 by Jonathan Kopp No Comments
Interesting move for Auguste Reymond

Interesting move for Auguste Reymond

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As far as I know Kickstarter was always intended for start-ups but now Swiss brand Auguste Reymond decided to jump on it. That’s quite fun as I had this discussion with several young brands during Baselworld 2017. The discussion were always on the topic of sales and extra visibility. To be honest I think that even for established brands (young or not), Kickstarter could be a good lever of development. This can allow to probe the market in relation to a new product, to reach a wider audience and often people who do not know the brand yet, but also to be present, thanks to this platform, in markets where they are not at the moment. And of course, we see it here with this campaign of Auguste Reymond, it…
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13Avr 2017 by Andrei Kluska 1 Comment
The perfect hybrid smartwatch? ZETime by MyKronoz Switzerland

The perfect hybrid smartwatch? ZETime by MyKronoz Switzerland

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We are witnessing an entire horological revolution: classical watches towards smart watches and smartwatches towards classical watches.  Just think on how classic watches are going smarter like the Longines VHP, which is actually a smart watch with micro-processors and sensors but doesn't synchronize with phone and doesn't have notifications. On the other hand, think at the smartwaches, for instance Samsung S3 done with Artya to be more close to a classic Watch (to read more about it jump on the last issue of our magazine by clicking HERE). Everybody wants what the others have... This seems somehow logical as both sides try to keep their customers and gain new ones. In the last two years the market was assaulted by better horological smartwatches and more classical designed smartwatches, but there…
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02Avr 2017 by Jonathan Kopp 2 Comments
1st Edition of the Pop-Up Wine & Time – Basel 2017

1st Edition of the Pop-Up Wine & Time – Basel 2017

News
Yes Wine & Time rhymes so nicely but what’s behind this new concept ? With a group of friends and professionals of the watch industry, we felt that true luxury is the place where Art, Culture and Quality converge. We wanted to create a private event that would bring together what we believe are the four most important parts of the watch industry - Brands (owners, managers, directors), Communicators (Journalists/Bloggers and Influencers both Print and Digital), Watch Retailers and Distributors, and Fans and Collectors. With Wine & Time – Basel 2017, we have created the opportunity for these four groups to meet and to get to know each other in a relaxed and friendly atmosphere, and to taste some fine wines in the process… Yes because good wines is in…
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26Mar 2017 by Andrei Kluska No Comments
Marloe Lomond Chronoscope

Marloe Lomond Chronoscope

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The Marloe Watch Co. is a young British company grounded by two guys, Oliver and Gordon, with a clear intention to revive the affordable hand-wound watches world. Their successful start-up started last year with the Cherwell watch and continue this year with another really nice project – the Lomond Chronoscope, which is available right now on Kickstarter. The Lomond Chronoscope is a manual mechanical wristwatch that includes a “stop-watch” feature, a ceramic bezel insert and exhibition case-back. It is 43mm in diameter x 11mm high (13.6mm to crystal zenith), 46.6mm tip-to-toe and has a 22mm strap-width. It is a lovely mix of old school and new age which comes in four bezel / dial version: the Classic White dial and the Classic Grey dial with matt ceramic Telemeter scale and…
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16Mar 2017 by Jonathan Kopp No Comments
Miang – the highly customizable watch

Miang – the highly customizable watch

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This is your last chance to get a super early bird of the new and highly customizable Miang Copenhagen Bespoke as it is on Kickstarter until March 28th. With 20 Million design variations this watch is probably the world's most customizable watch. In 2015, the Denmark based brand launched their very first watch, the customizable Flash Automatic GMT which was a big success. As a proud owner of one of these, I can only say that I’m always impressed when putting it on my wrist about the quality of this piece. So right now, I’m thrilled to see this new release. The particularity of the brand created by Jens Ole Miang is that it gives you the freedom to create a truly personal watch. I mean, you have the choice in…
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08Mar 2017 by Andrei Kluska 1 Comment
The new classic – Straton Syncro

The new classic – Straton Syncro

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I see, more and more in the last years, a comeback of the classic watches designs. I could not be happier to have the opportunity to choose between a wide range of new, modern ideas and reiterated classic designs, most of them iconic, especially when these come with an affordable price tag. A modern watch with a classic design comes from the Straton Watch Co., a company that already had two successful campaigns on Kickstarter and made a new one which raised more than 250,000CHF with a watch named Straton Syncro. Following a classic chronograph design, inspired from the successful names from the 70’s as the Seiko Speed-Timer, Bulova Deep Sea or Breitling TransOcean Blue Dial, this watch has the advantages of the modern technique and a warm, vintage look.…
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