21Oct 2015 by Martin Green No Comments

Itero; Putting Time back in your Hands

News
Most of us live a hectic life and during the day we usually glance at our watches, barely long enough to check the time. Itero wants to change this and put time back into your hands. Quite literally because Itero comes with a pocket watch! With a pocket watch you are forced to stand still, reach in your pocket and hold the watch to check the time. This is a far more deliberate effort, and with that also comes the actual realization of time. Something from yester year? Perhaps, but Itero's styling has that classic looks that always seems to be contemporary on which Italian designs usually have a patent. Yes, you can easily combine it with your tweed suit, but also casual with some khaki's and a casual shirt…
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13Août 2015 by Martin Green No Comments

Calvin Jr.; Why Kickstarter kicks @$$

News, Opinion
Can start-up watch companies threat the major brands? Not too long ago that answer would be a definitive NO!, but things seemed to have changed. The watch industry is known to have high entry barriers, and the decision of Swatch-group to stop supplying ETA-movements didn't make them any lower, yet this hardly seems to affect start-up watch brands. Many of them pursuit a global sourcing strategy that is focused on quality, rather than the origin of the parts. The results are watches that actually ooze a quality that most people will associate with a much higher price-point. So it is no wonder that start-up brands like Straton, and the more established Stuckx, are celebrating huge success. But what is perhaps the most threatening aspect of these startup brands, is the…
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