15Juin 2016 by Jonathan Kopp No Comments
Wood Wilder thinks of the future of our planet

Wood Wilder thinks of the future of our planet

News
  Wood Wilder is a contemporary Danish lifestyle brand, founded in the beginning of 2015. The brand is owned by Sterndorff Trading, founded by Emil Sterndorff Urskov Rasmussen, and is based in Denmark. Now the interesting thing - Each product purchased, leads to the birth of a new tree, benefiting the future of our world! The Wood Wilder brand focuses on mindset, strength, attitude, willingness and manners. Whilst most brands at the time focus on cost efficiency and profits, their basic values are innovation, quality and above all customer satisfaction and protection of our planet. In order to be able to create their wooden products, they have been forced to join the process of deforestation, which by all means should not be acceptable. That is why they have taken the nice…
Read More
14Juin 2016 by Martin Green 1 Comment
CJR Launches The Airspeed

CJR Launches The Airspeed

News
                After the success of the Velocita CJR is launching a new watch today, the Airspeed. The best news; we at Watchisthis?! Magazine had two prototypes in the house for a review. Where the Velocita was far more a futuristic vision that could tell time, the Airspeed digs down into the history of aviation, with its design inspired by cockpit instruments. Can we call it retro? Yes, but CJR went a long way to ensure that you are not just wearing a replica of an old aircraft clock around your wrist,  but try to keep it as original as possible. First of all, the Airspeed is actually a regulator, with minutes in the center, a large subdial at nine o'clock for the hours,…
Read More
12Juin 2016 by Martin Green 1 Comment
Ali & Co Innovates With The Mysterali

Ali & Co Innovates With The Mysterali

News
At Watchisthis?! we are always looking for watches that surprise and innovate, yet are still keeping it on a budget. A watch that checks all these boxes is Mysterali by the Swiss brand Ali & Co. It actually innovates on many different levels, but the very first surprise is that the watch is designed by Eric Giroud. Being one of the most prominent watch designers of this time, it is always good to see that despite his great success he doesn't shy away from designing more affordable watches as well. By the way, you can find an interview with Eric in the Winter 2015 issue of Watchisthis?! Magazine here. [caption id="attachment_929" align="aligncenter" width="600"] Watch-designer Eric Giroud[/caption] But that is not where the fun ends. Thanks to a patented, round quartz…
Read More
06Juin 2016 by Martin Green 1 Comment
Kaventsmann Introduces Triggerfish II

Kaventsmann Introduces Triggerfish II

News
An unusual name for an unusual watch, was the original Triggerfish by Kaventsmann already a bold statement, the new version of this watch actually goes beyond what the threshold established by its predecessor. When reviewing the Triggerfish II it is important to take into account that Kaventsmann is a German company, and that in essence, the watch is a German watch. Yes, its powered by a Swiss-made, automatic ETA 2824-2, or Sellitta SW-200 when the ETA stock runs out, but they are made in Berlin, Germany. Their style can best be described as "gründlich", a German word that can best be translated as "thoroughly". Why is this important to know? Because it explains the time and effort that went into the watch, as well as that the way the watch…
Read More
20Mai 2016 by Martin Green No Comments
Are You A WatchNerd ?

Are You A WatchNerd ?

News
                  Your friends probably have called you it on many occasions, maybe even your wife, or the kids.....you are a #WatchNerd. Still in denial? You wouldn't be reading this article when you weren't.  Summer is coming soon, and that means all kind of events in the summer sun. ACE jewelers just introduced the perfect cap to show your true colors. ACE jewelers say that they created the cap  "in celebration of the online communities that play a vital role in watch collecting - and the friendships that are formed through them." As true as that may be, I suspect a serious alternative motive. Knowing the crew at ACE jewelers, male and female, older and young, they all qualify themselves as die-hard #WatchNerds,…
Read More
18Mai 2016 by Martin Green No Comments
Ferro Watches: Displaying Time 911 Tachometer Style!

Ferro Watches: Displaying Time 911 Tachometer Style!

Uncategorized
At time of publishing there is just about 2 days left to get your Ferro watch through Kickstarter. The question is; should you? With its single hand configuration its original, but at the same time, this has been done before. What makes it unique is that it combines this single hand configuration with a dial inspired by Porsche tachometers. The result is quite stunning. Most watches that are inspired by car tachometers still have two hands, but the single hand configuration looks so much nicer. Also because Ferro made it like a thin needle in a contrasting color. This also helps greatly to tell the time with a great degree of precision. By making the case 44mm, not only the overall theme of the watch better comes together, but also…
Read More
17Mai 2016 by Martin Green No Comments
Watchisthis?! Magazine’s Spring Issue out now!

Watchisthis?! Magazine’s Spring Issue out now!

Magazine, News
Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion....we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with the most passionate and amazing people. Some head legendary names like Alain Zimmermann of Baume et Mercier, with which we discussed his brands ladies watches (also check out the article on the Petit Promesse!), or Stephan Obst of Vintage VDB who sold all he had to start making watches in a basement. Or Jorg Schauer , who ensured the perpetuating success of Stowa, while people like Janus Aarup from VEJRHØJ…
Read More
16Mai 2016 by Martin Green 2 Comments
Auguste Reymond Back in North-America!

Auguste Reymond Back in North-America!

Advertorial, News
For a long time Auguste Reymond has been an insiders tip for people who liked value for money watches from a small, independent brand. Few people will know the brand, even fewer will recognize the brand, but that is part of the appeal. Crafted still largely by hand in the village of Tramelan, Auguste Reymond is still independent. Because of this their yearly production is actually quite limited. Since it doesn't have huge add campaigns or believes in celebrity ambassadors, these watches ended up on the wrists of people fortunate enough to know of the brand and to have a dealer at hand. That is why its especially good news that this group of people will be expanded now that Auguste Reymond is back on the market in North-America! With…
Read More
04Mai 2016 by Jonathan Kopp No Comments
Todd & Marlon – A brand with a clear mission

Todd & Marlon – A brand with a clear mission

News
              Just a few words are needed to describe the timepieces created by Todd & Marlon : Entrepreneurial Heart, Italian Design and Swiss Precision. And here's your last chance to get one of the watches created by Todd & Marlon. Indeed, the Kickstarter campaign is already successful, and will end on May 7th…Well after that the watches will be also available on their website and at some exclusive retail partners. Todd & Marlon is a watch brand established in New York in 2015. At the beginning of that year two Italian/Swiss gentlemen questioned the belief that luxury should be inherited or gained over time. They then decided to develop luxury products for young people and that is how Todd & Marlon was born. Todd &…
Read More
29Avr 2016 by Jonathan Kopp No Comments
Introducing The Porthole Watch

Introducing The Porthole Watch

News
How to get a place in an industry that is already quite busy? Rogier van de Ree is a watch enthusiast who has a furious love for design. His passion drove him to create in 2015 his own watch brand : Pheidippides Watches. The name of the brand comes from a Greek messenger who ran from Marathon to Athens to announce the Greek victory over the Persians. Victory, that’s also what we hope Pheidippides Watches achieves, as they make their grand entry into the world of watches by launching the Porthole timepiece. The brand based in the Netherlands started in 2015 with creativity as a lead motiv. For this new brand, Rogier van de Ree has designed three timepieces: The Inkpot, The Porthole and The Hourglass. The Inkpot was his first…
Read More