05Jan 2016 by Martin Green 2 Comments
Photographers, make your dreams come true in the new year!

Photographers, make your dreams come true in the new year!

Magazine, News
Most people start the new year with new year resolutions, and we might be able to help you make one come true! For Watchisthis?! Magazine we are having a contest to for photographers who think they can shoot some nice pictures of high-end watches priced $2.500,- and below! Think you are up for the challenge? Email your photo's to photo contest at watchisthis dot com to participate! Of course you are not doing this only for the glory! The wining photo's will be featured in the Spring issue of Watchisthis?! Magazine with full credits, we give you US$50,- to go out and celebrate, and a custom-made watch strap by Jean Rousseau to do so in style! For the exact rules and regulations, please check page 62 of Watchisthis?! Magazine! We…
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04Jan 2016 by Martin Green No Comments
Mojoptix; a digital sundial for free?

Mojoptix; a digital sundial for free?

News
Clever design can make a simple object turn into true magic. That is what Mojoptix did with his design for a sundial. By calculating exactly at what time the sun would hit the sundial under which angle, Mojoptix created pure magic! His design displays the time in a digital format from 10.00 until 16.00 hours in 20 minute increments. Especially when you look at the time lapse below you see the sheer genius of his design. https://www.youtube.com/watch?v=EoGVb82uCnA The concept is actually half a tube with holes in them at a specific angle. They catch the rays of the sun as earth is circling around it and display the time on the area below it. A holder allows you to set the angle of the sundial. This holder can be screwed…
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09Déc 2015 by Martin Green No Comments

Proudly presenting Watchisthis?! Magazine

Magazine
Sometimes you need to follow your dreams, chase them out of your head and into the real world. That is what we have been doing the last couple of months. We had a dream of a high-end magazine about more affordable watches. A magazine that talks about both men's as well as ladies watches, but also not neglects vintage watches. That magazine has become a reality because we are proud to present you with the premiere edition of Watchisthis?! Magazine! In our first edition we talk with watch designer Eric Giroud, have a Cartier-expert examine the Apple Watch, interviewed the CEO's of Edox, Nomos, Defakto, Junghans, 88 Rue du Rhone and Frederique Constant, and discover a very unique vintage watch by Louis Vuitton. And that is only the tip of…
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25Nov 2015 by Martin Green 2 Comments

Maison Celadon; Made in China, with Pride!

News
Most of us still have problems putting down serious money for a Chinese watch, but that might change after you have seen the Maison Celadon. The Chinese have a century long love story with watches and many pieces by brands like for example Bovet, were made especially for the Chinese market in the past. Their own watchmaking history is less well-known and varies from honest, straightforward watches by brands like the Shanghai Watch co. to high complex haute horlogerie made by people like Ma Xushu. Most Chinese watch brands focus very much on western designs, pumping out large volumes for competitive prices. Maison Celadon is dedicated to restore Chinese watchmaking to their prime. Their watches not only feature high quality Chinese movements, but also the design of their watches is…
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24Nov 2015 by Martin Green No Comments
Ball celebrating its 125th anniversary boldly!

Ball celebrating its 125th anniversary boldly!

News
Ball always had a practical approach towards watches. That made them the brand of the American railways, where their accuracy and great legibility where highly appreciated. The brand is now celebrating its 125th anniversary, with a watch that brings everything great about the brand together in a single timepiece; the limited-production Engineer II Genesis https://www.youtube.com/watch?v=yiXtLzJMABQ&feature=youtu.be The watch is quite a statement piece; the 12, 6 and 9 on the dial are build up out of 1mm self-powered micro gas tubes. Ball also applied them as markers on the other numerals, as well as placed them on the hands. They emit enough light to be able to check the time in the most difficult conditions, and will do so for 25 years, yes indeed, until Ball's 150th anniversary! While the bold…
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23Nov 2015 by Martin Green No Comments
VEJRHØJ Nautic; Battle of Elements

VEJRHØJ Nautic; Battle of Elements

News
Crafting watches from wood is not as easy as it seems. Being a natural product it can be tough to get a uniform and perfect fit, which is so important when crafting watches. VEJRHØJ has specialized in wooden watches and their latest version is the Nautic. [caption id="attachment_490" align="alignnone" width="632"] Janus Aarup (left) with Bo Bonfils[/caption] The Nautic is unlike any other wooden watch, because it is a symbiosis between wood and metal. At the same time it also brings together timeless Nordic design with a maritime touch. This is all thanks to the collaboration of VEJRHØJ-founder Janus Aarup with design-legend Bo Bonfils, who is especially known for his Georg Jensen designs. Unique about the VEJRHØJ Nautic is that it lets all elements shine; not only the metal but also…
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19Nov 2015 by Martin Green No Comments
Smart-Watch War; Frederique Constant vs Movado (with video’s)

Smart-Watch War; Frederique Constant vs Movado (with video’s)

News
Frederique Constant surprised the world with a different approach to smart watches. Not a digital display, but classic hands and a link to your smart phone. A clever concept that also made its way to the sisterbrand Alpina. Yet surprisingly this week Movado announced that they would launch smart watches as well. In true Movado fashion, they will be available for sale very soon, and two of the collections rely on the same technology as the Frederique Constant. https://www.youtube.com/watch?v=O3Vrf4gx5g0 Until now, most smart watches were based on different technology. The Pebble is different from the Apple watch, while Samsung has an approach of its own. Frederique Constant and Alpina have the same owners, so they can market their models in such a way that they won't bite each other. Movado…
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11Nov 2015 by Martin Green No Comments
Raymond Weil Celebrates Sinatra

Raymond Weil Celebrates Sinatra

News
Arguably one of the most recognizable and respected entertainers of the last century, Frank Sinatra got famous by doing it his way. As son of Italian immigrants he sang his way up from the streets of Hoboken, New Jersey to become a world-wide phenomenon with over 150 million records sold. Yet he was not only a gifted singer and performer, most will also remember him from his acting career and of course as one of the ring-leaders of the Rat Pack. He was so famous that when he passed away on May 14th 1998 the lights on the Empire State Building in New York City were turned to blue, and the lights on the Las Vegas Strip were dimmed and the casinos stopped gambling for one minute to honor him.…
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10Nov 2015 by Martin Green 2 Comments
Mühle-Glashütte; Innovating by Regulating

Mühle-Glashütte; Innovating by Regulating

News
Especially with mechanical watches, it are the little things that count. Like the regulating mechanism of a watch. Mühle-Glashütte has significant experience with watches that are not afraid to get in harm's way. The best examples of this are the Mühle-Glashütte S.A.R. Flieger-Chronograph for navy rescue pilots, as well as the S.A.R. Rescue-Timer, which is on active duty with the rescue workers of the German Maritime Search and Rescue Service. Watches that have to navigate rough seas, and get knocked around plenty by doing so. To maintain superior accuracy during all this Mühle-Glashütte developed the patented woodpecker neck regulation. Of course you guessed it correctly, its name comes from a part of the regulating organ that indeed looks a lot like the neck and head of a woodpecker. This so-called…
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05Nov 2015 by Martin Green No Comments
It’s almost that time of the year again! Swatch Christmas Special

It’s almost that time of the year again! Swatch Christmas Special

News
For such a young brand Swatch has a lot of traditions, and one of them is the Christmas Special. This year the Christmas Special is inspired by lights! And lights are usually not in short supply during this season. Especially those of you who have been able to visit a traditional Christmas market in Europe, will recognize the designs on the strap, as they often feature on the stalls that sell hot chocolate, gluhwein or other delicacies. But Christmas is often also the season in which less is not more. People dress up, enjoy good food and each others company near boldly decorated Christmas trees and cozy fireplaces. To highlight this, the dial, buckle and strap keeper are featured in gold! Hands as red a Rudolph's nose make sure that…
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