Oris Big Crown Royal Flying Doctor Service

Oris Big Crown Royal Flying Doctor Service

News
Oris is a reputed watch brand with a history starting from 1904. One of the most known collections of this brand is the Aviation Collection and the most known watch is the Oris Big Crown, which was introduced in 1938 – a pilot watch with calendar and an oversized crown that allowed pilots to operate the watch without removing their leather gloves. Recently, Oris continued the charitable work started in 2013 and together with Australia’s Royal Flying Doctor Service (which provides emergency and primary healthcare services to people living in rural areas) released a second edition of the Oris Royal Flying Doctor Service Limited Edition. Based on Oris’ legendary Big Crown collection, the Royal Flying Doctor Service Limited Edition II watch has an oversized 45mm three-piece stainless steel case covered…
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Tissot Le Locle Automatic Cosc

Tissot Le Locle Automatic Cosc

News
Tissot is part of the SWATCH Group since 1983 and it has a history that goes back to 1853. The brand is based in the Swiss city of Le Locle, in the Neuchâtel area of the Jura Mountains. An important virtue of Tissot is that they produce mechanical watches with COSC chronometrie certification. The “Contrôle Officiel Suisse des Chronomètres” is the Official Swiss Chronometer Testing Institute and is responsible for certifying the accuracy and precision of wristwatches in Switzerland. Many watchmakers and watch brands use the COSC certification as an assurance for the quality of their watches. This is the case of the Tissot Le Locle Automatic Chronometre Ref. T0064083605700. It's sure that this piece is not a novelty but despite its age it always remains interesting. Let's have a…
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Affordable at Auction: Rarities from Swatch

Affordable at Auction: Rarities from Swatch

News
Something special for Swatch collectors just before the holidays. Squiggly.com auctions 190 Swatch limited edition and early prototype in an online auction. The lots contain some very rare items. Based in Rotterdam, The Netherlands, Squiggly is a specialist dealer of vintage Swatch watches. They sell watches with official warranty, instructions, and original packaging. Although Swatch is in general quite an affordable watch, you can find at this auction some pieces going for more than what you are probably used to, which is the proof that a Swatch is a collectible item. At this auction, you can also buy some rare posters. In the 80’s Swatch was extremely active to get the name of the brand known everywhere. The marketing strategies were different on every continent. Something that was completely abandoned…
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The Importance Of The New Swatch Sistem51

The Importance Of The New Swatch Sistem51

News, Opinion
Swatch is one of those brands that seems to deliver when its parent company is struggling with difficult markets for its more high end brands. Unfortunately that time is also now, and that is why the latest addition to the Swatch line-up, the Sistem51 Irony, is probably more important than most people realize. The Sistem51 in steel is basically a watch many of us have been waiting for. Thanks to the very innovative movement, this is a Swatch that not only appeals to the brands regular consumer pool, but also to watch collectors who usually buy more upscale brands. People that normally wear an Omega, Tudor or Bell & Ross around the wrist, have often a hard time getting used to the feel of plastic on the wrist, so the…
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Swatch POP: Never Fading Creativity

Swatch POP: Never Fading Creativity

News
Isn't it amazing that after over three decades Swatch is still as fun, funky and original as when they first launched. In all those years they brought out numerous design, and you are bound to find some you really don't like, as well as some you love, but they all have this creative spark running through them. And as if we didn't believe them they decided to proof it once more with the new POP-collection. https://www.youtube.com/watch?v=P5XT-vbrsqc The new POP-collection consists out of 9 new models, and as always does each model comes with a character of its own, varying from the colorful Poppingpop to the Popdancing, which resembles a monochrome American flag. Although these 9 models are new, the very first POP-collection was launched 30 years ago, in 1986. Secret…
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It’s almost that time of the year again! Swatch Christmas Special

It’s almost that time of the year again! Swatch Christmas Special

News
For such a young brand Swatch has a lot of traditions, and one of them is the Christmas Special. This year the Christmas Special is inspired by lights! And lights are usually not in short supply during this season. Especially those of you who have been able to visit a traditional Christmas market in Europe, will recognize the designs on the strap, as they often feature on the stalls that sell hot chocolate, gluhwein or other delicacies. But Christmas is often also the season in which less is not more. People dress up, enjoy good food and each others company near boldly decorated Christmas trees and cozy fireplaces. To highlight this, the dial, buckle and strap keeper are featured in gold! Hands as red a Rudolph's nose make sure that…
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Namaste, Swatch Exotic Charm, Namaste

News
Most people take off any timekeeper when performing Yoga, allowing them to float on the rhythm of their breathing and the motions of their body. But no yoga-session lasts all day long, and many of us have to return to rather hectic lives. To keep you centered all day long, Swatch has introduced the Exotic Charm-collection. [caption id="attachment_194" align="aligncenter" width="632"] Shantaram[/caption] Ultra-feminine, they are bound to direct new energy to your chakra's. The Shantaram does this with vibrant colors, and a stunningly textured strap. The Breathe is almost the opposite, where white is the base color. Here the symbols of the Chakra's are displayed, starting at the buckle and with the Anahata-symbol on the dial, which refers to love, compassion and self-esteem. [caption id="attachment_192" align="alignnone" width="632"] Blue Poetry[/caption] The Blue…
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Swatch goes into Tech-mode

Swatch goes into Tech-mode

News
32 years after the launch of the very first Swatch, the brand is still an innovative force not to reckon with. Their latest addition is called "Tech-mode" and is highly influenced by hard core industrial design. However the result is quite subtle, and the more extrovert Swatches in the new collection are that only due to their use of color. [gallery type="rectangular" link="none" size="medium" ids="113,112,114"] Many of the "Tech-mode" Swatches feature textures that really play with the light, making the watches even more interesting to look at. The new collection features a very complete range of options; a time-only quartz, a day-date quartz, a quartz chronograph and even an automatic. Prices are, as is another of Swatch trademarks, modest. The time only quartz models start at 65 euro's, and the…
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