17Avr 2017 by Jonathan Kopp No Comments
Interesting move for Auguste Reymond

Interesting move for Auguste Reymond

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As far as I know Kickstarter was always intended for start-ups but now Swiss brand Auguste Reymond decided to jump on it. That’s quite fun as I had this discussion with several young brands during Baselworld 2017. The discussion were always on the topic of sales and extra visibility. To be honest I think that even for established brands (young or not), Kickstarter could be a good lever of development. This can allow to probe the market in relation to a new product, to reach a wider audience and often people who do not know the brand yet, but also to be present, thanks to this platform, in markets where they are not at the moment. And of course, we see it here with this campaign of Auguste Reymond, it…
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13Avr 2017 by Andrei Kluska 1 Comment
The perfect hybrid smartwatch? ZETime by MyKronoz Switzerland

The perfect hybrid smartwatch? ZETime by MyKronoz Switzerland

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We are witnessing an entire horological revolution: classical watches towards smart watches and smartwatches towards classical watches.  Just think on how classic watches are going smarter like the Longines VHP, which is actually a smart watch with micro-processors and sensors but doesn't synchronize with phone and doesn't have notifications. On the other hand, think at the smartwaches, for instance Samsung S3 done with Artya to be more close to a classic Watch (to read more about it jump on the last issue of our magazine by clicking HERE). Everybody wants what the others have... This seems somehow logical as both sides try to keep their customers and gain new ones. In the last two years the market was assaulted by better horological smartwatches and more classical designed smartwatches, but there…
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09Avr 2017 by Andrei Kluska No Comments
E-Strap – the smart alternative from Frederique Constant

E-Strap – the smart alternative from Frederique Constant

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Till a short while ago you had to decide if you wanted a classical watch, whether mechanical or quartz, or a smart watch, relatively bulk and heavy with a touchscreen and a short battery life. A short time ago, the Horological Smartwatches from Frederique Constant, Alpina and Salvatore Ferragamo were released, all based on a platform developed by MMT Swiss Connect, offering a smart function in a classical looking watch and with more than one year battery life. But you still have to put away these smartwatches, when you want to wear your favourite classical watch. The next step was achieved by the release, at the end of February, of a watch strap with a built-in smart module, which has the same smart function as the Horological Smartwatches. At last,…
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06Avr 2017 by Jonathan Kopp No Comments
Damien Koch – Owner and Designer of HOF Watches

Damien Koch – Owner and Designer of HOF Watches

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We talked with Damien Koch – Owner and Designer of HOF Watches some months ago. We really like what he is doing with his brand. With passion as his fuel, Damien is a rising star in the independent horology scene. We were fortunate enough to sit with him and talk about his brand. He said to us things like « It took two and a half years to achieve the SEASHORE, and when you look at it, at the first glance, you find it “simple” and efficient. » It is quite extraordinary to note that Damien Koch, owner of HOF watches, is an independent watchmaker who works alone and who designed the watch, made the plans, managed the manufacturing of the parts, and finally assembles it all by himself. Damien loves a…
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05Avr 2017 by Andrei Kluska No Comments
Oris Big Crown Royal Flying Doctor Service

Oris Big Crown Royal Flying Doctor Service

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Oris is a reputed watch brand with a history starting from 1904. One of the most known collections of this brand is the Aviation Collection and the most known watch is the Oris Big Crown, which was introduced in 1938 – a pilot watch with calendar and an oversized crown that allowed pilots to operate the watch without removing their leather gloves. Recently, Oris continued the charitable work started in 2013 and together with Australia’s Royal Flying Doctor Service (which provides emergency and primary healthcare services to people living in rural areas) released a second edition of the Oris Royal Flying Doctor Service Limited Edition. Based on Oris’ legendary Big Crown collection, the Royal Flying Doctor Service Limited Edition II watch has an oversized 45mm three-piece stainless steel case covered…
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02Avr 2017 by Jonathan Kopp 2 Comments
1st Edition of the Pop-Up Wine & Time – Basel 2017

1st Edition of the Pop-Up Wine & Time – Basel 2017

News
Yes Wine & Time rhymes so nicely but what’s behind this new concept ? With a group of friends and professionals of the watch industry, we felt that true luxury is the place where Art, Culture and Quality converge. We wanted to create a private event that would bring together what we believe are the four most important parts of the watch industry - Brands (owners, managers, directors), Communicators (Journalists/Bloggers and Influencers both Print and Digital), Watch Retailers and Distributors, and Fans and Collectors. With Wine & Time – Basel 2017, we have created the opportunity for these four groups to meet and to get to know each other in a relaxed and friendly atmosphere, and to taste some fine wines in the process… Yes because good wines is in…
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30Mar 2017 by Andrei Kluska 4 Comments
From Russia with love – The Indicator by Colibrica Design

From Russia with love – The Indicator by Colibrica Design

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On the shores of the Volga River, in an old Russian town named Uglich, there is a small watchmaking atelier, Colibrica Design Atelier, where a hand full of people with a big watchmaking heritage work in the shadows of the Chaika watch and watch parts factory, a factory that once had 10,000 employees and where the parents and grandparents of Colibrica’s team worked. The first idea came in 2013, when the Atelier’s team thought that they also could make their own watch. Thinking of the tools they had around them as children the team created the Indicator timepiece, following the lines of the beautiful dial and the construction of the micrometres and other fine measurement Tools. The Indicator watch comes in two sizes: 44mm and 38mm case diameter, both with 10.8mm…
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26Mar 2017 by Andrei Kluska No Comments
Marloe Lomond Chronoscope

Marloe Lomond Chronoscope

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The Marloe Watch Co. is a young British company grounded by two guys, Oliver and Gordon, with a clear intention to revive the affordable hand-wound watches world. Their successful start-up started last year with the Cherwell watch and continue this year with another really nice project – the Lomond Chronoscope, which is available right now on Kickstarter. The Lomond Chronoscope is a manual mechanical wristwatch that includes a “stop-watch” feature, a ceramic bezel insert and exhibition case-back. It is 43mm in diameter x 11mm high (13.6mm to crystal zenith), 46.6mm tip-to-toe and has a 22mm strap-width. It is a lovely mix of old school and new age which comes in four bezel / dial version: the Classic White dial and the Classic Grey dial with matt ceramic Telemeter scale and…
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22Mar 2017 by Andrei Kluska No Comments
A glimpse in the future with Longines V.H.P

A glimpse in the future with Longines V.H.P

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Progress is inevitable and one way or another it will take you with it like an ocean wave. So why not embrace it? The same thing applies to the horological parts of our lives. Overall, the progress is there (I am not referring to the classic watchmaking or to the Haute Horlogerie manual techniques): from the first quartz watch the Seiko Astron, more than 40 years ago, till the actual quartz watch is a huge technological advance that cannot be stopped. In the light of progress, Longines released on the 9th March 2017 a new quartz watches line - the V.H.P. (Very High Precision): keeping the Longines signature of elegance, a new type of movement is refining the evolution of the quartz watches, taking it to a new level. This…
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20Mar 2017 by Jonathan Kopp No Comments
When Christopher Ward and Morgan Motor Company team up

When Christopher Ward and Morgan Motor Company team up

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Last November Christopher Ward and Morgan Motor Company announced their exciting partnership that gives the possibility to the British brand to take inspiration from the craftsmanship and engineering that sits at the heart of the Morgan philosophy. Mike France, Christopher Ward co-founder, said: “The form and performance of beautiful classic cars has always influenced the wider watch industry, but especially so for Christopher Ward”. The brand created in 2004 has already released several successful watches inspired by classic cars but now with this natural collaboration they can show their pride in their British heritage and design. It’s never easy to have one eye on the past with the elegant and classic designs, and one eye on the future with the cutting-edge engineering, but we can count on Christopher Ward to propose…
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