E-Strap – the smart alternative from Frederique Constant

E-Strap – the smart alternative from Frederique Constant

News
Till a short while ago you had to decide if you wanted a classical watch, whether mechanical or quartz, or a smart watch, relatively bulk and heavy with a touchscreen and a short battery life. A short time ago, the Horological Smartwatches from Frederique Constant, Alpina and Salvatore Ferragamo were released, all based on a platform developed by MMT Swiss Connect, offering a smart function in a classical looking watch and with more than one year battery life. But you still have to put away these smartwatches, when you want to wear your favourite classical watch. The next step was achieved by the release, at the end of February, of a watch strap with a built-in smart module, which has the same smart function as the Horological Smartwatches. At last,…
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Introducing Klynt Genève

Introducing Klynt Genève

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Launched Wednesday 15th, February, Klynt Genève is the Kickstarter campaign not to be missed when you love Haute Horlogerie. Haute Horlogerie is a strange word when we talk about crowdfunding campaign, but here you’ll really find an affordable product that has all aspects and details of a luxury watch. Now, and for a starting price of 990 CHF, you’ll have access to an automatic Swiss Made watch with a creative and contemporary design inspired by architecture and modern art. Guess what, even the name of the brand has been inspired by art. Indeed, Klynt is a reference to Swedish artist Hilma af Klint, pioneer of abstract art, who successively broke every rule of realistic painting to freely express her passion to create. Let’s now have a look to what the…
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Raymond Weil in harmony with The Beatles

Raymond Weil in harmony with The Beatles

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Raymond Weil has unveiled the biggest musical collaboration in its history with its new limited edition maestro watch that honours The Beatles. This new watch partnership in the music icons series marks Raymond Weil's 40th anniversary and celebrates the greatest music band. At first sight The Maestro Beatles Limited Edition is a really classic timepiece, but when looking more closely we distinguish a multitude of little details. Indeed, we can see that it features the 13 Beatles’ album titles written around the bespoke dial, including a reference to the Help album cover at 4 o’clock. Moreover, the dial and the caseback both feature the official Beatles logo. The watch features a mechanical, self-winding movement inside a 39.5mm stainless steel case. Priced around 1200€ the watch released with the agreement of The…
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WATCHe turns your Apple Watch in a skeleton mechanical watch

WATCHe turns your Apple Watch in a skeleton mechanical watch

News
If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its new app for Apple Watch. After several years of development of smartphones hulls integrated with mechanical movements, Luc Pellaton decided to give a new dimension to the trend of connected watches.With the launch, of a mobile application designed for the Apple Watch, the spirit of a mechanical movement can now be found as an indicator screen on your smartwatch. For the moment the app is free in the App Store…
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SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

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After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève – New Tempo Skeleton for women

News
Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by "l'air du temps", for a competitive price Visually the watch has a really elegant and sophisticated appearance. A skeleton watch is always fascinating because you can see its complex mechanical workings. The collections of Pilo & Co come from a concept of combining design, watchmaking, and jewelry, trends with affordability, giving the watch a sign of prestige, which they insure by vigorous quality control. The Tempo collection already has four skeletons watches for men, wanted to…
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Tissot celebrates its connection to sports

Tissot celebrates its connection to sports

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While many brands don't know how loud to shout their connection to sports and athlete's, Tissot is rather modest with its connection to sport. Especially when you think that they are the Official timekeeper and partner of MotoGPTM, FIM World Superbike, basketball with FIBA, the Australian Football League AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Next to that they also have basketball player Tony Parker, as well as NASCAR-driver Danica Patrick amongst their ambassadors. But Tissot engagement with sports started already at the end of the 19th century, and by 1938 they where also the timekeeper of such events. To celebrate this rich history Tissot has setup a exhibition in one of Geneva's landmark, the Cité du Temps. The exhibition lasts until…
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