While many brands don’t know how loud to shout their connection to sports and athlete’s, Tissot is rather modest with its connection to sport. Especially when you think that they are the Official timekeeper and partner of MotoGPTM, FIM World Superbike, basketball with FIBA, the Australian Football League AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Next to that they also have basketball player Tony Parker, as well as NASCAR-driver Danica Patrick amongst their ambassadors.
But Tissot engagement with sports started already at the end of the 19th century, and by 1938 they where also the timekeeper of such events. To celebrate this rich history Tissot has setup a exhibition in one of Geneva’s landmark, the Cité du Temps. The exhibition lasts until September 22nd, so when you are in town, make sure to check it out!