Microbrands Archives - Watchisthis

15Juil 2026 by Jonathan Kopp 1 Comment

Northern Star Watch – Where Elegance Meets Purpose

Review

Today, I’d like to talk to you about Northern Star Watch... a brand I’m particularly fond of. First, because of its highly distinctive design, one that’s recognizable at a glance... And second, because its founders, Shaheen and Noraida, are truly great people. I’ve had the chance to meet them several times during watch events in the U.S, and honestly, their kindness really stands out. Founded in 2021, Northern Star Watch emerged from a dream to create timepieces that blend sophistication with meaningful impact. The brand's commitment to quality craftsmanship and charitable contributions sets it apart in the world of horology. About that they say : « At Northern Star Watch, we believe in bringing more light to the world - one purchase at a time. At no additional cost to you, a…

21Nov 2025 by Jonathan Kopp No Comments

Timeless Swiss Watch HMS 002 ARA

News, Review

Today, Friday, November 21 2025, marks the launch of the HMS 002 ARA, the latest creation of Timeless Swiss Watch. Presented for the first time to the general public during the Timezones Dubai Event, this new piece is available for pre-order directly at the show and will be delivered in early spring 2026. So now let’s have a quick look to the specs. Oh yes, just a quick note: disregard the images mentioning HMS 003. Those photos are of the prototype and this one use a 003 case instead of the 002… But at the end, they're the same cases, so don't worry ;-) The Case As you already know, Timeless watches have a distinctive design that is instantly recognizable. The 316L stainless steel case measures 41.5mm in diameter, 12.8mm…

28Mai 2025 by Jonathan Kopp 2 Comments

Interview Pierre Strömbäck – Founder of Alato Watches

Interview

A few weeks ago, I discovered a new brand called Alato. I liked the design and the overwhole style of the watches, and then suddenly, a subtlety caught my eye. Pierre Strömbeck, founder of the brand, said his watch was inspired by the Reuleaux Triangle, and particularly the rotor and indexes. But now you know me... For me, he can't say that it's inspired by something when he's doing the complete opposite.The rotor is an inverted Reuleaux triangle that looks like a fidget spinner… In geometry, the union of geodesic arcs is called a geodesic triangle… So he should say "inspired by geodesic"… I had to understand. I hope that in this interview we'll learn more about Pierre and his watches. Could you tell us a bit about you and…

04Fév 2025 by Jonathan Kopp No Comments

Interview Michael Happé – Founder of Gavox Watches

Interview

Michael Happé has a passion for details, yet his brand Gavox still makes affordable, value for-money watches. I know him for a long time and the least we can say is that he is a passionate person with a lot of energy. In this interview I invite you to discover more about one of the key figures in the industry. Tell us a bit about you and your story with watches. My journey with watches began in the 70s, when quartz and digital watches were revolutionizing the industry. I was captivated by the innovation and simplicity of brands like Casio. At 17, I received my first automatic watch, a Tissot, and that moment changed my perspective on horology forever. Over time, I developed a passion for mechanical watches, influenced by…

15Jan 2025 by Jonathan Kopp No Comments

Interview Eric Yeh – Founder of Havaan Tuvali

Interview

It's no secret I love Eric Yeh's work and what he creates for his brand Havaan Tuvali. I met Eric for the first time in 2017 during the Aurochronos festival in Lodz. And since then, we have seen each other several times a year at various watch fairs around the world. Eric is a bit like my brother from another mother and from another country… Something like that lol. In any case during all these years we have established a real friendship. Today he will introduce himself to you and tell you about his brand in this little interview. Come on, let's go! Could you tell us a bit about you and about your story with watches? My name is Eric Yeh and I’m the owner/founder of Havaan Tuvali Watches.…

23Fév 2023 by Jonathan Kopp No Comments

Interview Loren Sciurba – Co-Founder of District Time Washington

Interview

We are just days away from the District Time Washington event. Watchisthis Magazine is proud to be a media partner of this event. District Time will take place at the District Architecture Center, 421 7th Street NW. Located in D.C.'s bustling Penn Quarter neighborhood, on March 4th and 5th. In the meantime, here is an interview with Loren Sciurba - Co-Founder of the event ;-) Could you tell us a bit about you and about your story with watches? My wife may disagree, but I’d say she started it. I’d always liked the idea of watches as an accessory but didn’t know much about them. I got my first nice one, a Maurice Lacroix Masterpiece Moonphase, when we were married, then, years later, she bought me a TAG Heuer Monaco.…

07Déc 2020 by Jonathan Kopp No Comments

Interview Yong Keong Lim – Founder of Feynman Timekeepers

Interview

These last days I had the chance to speak with Yong Keong Lim, Founder of Feynman Timekeepers. You know that I really really like his job so I wanted to know more about him and about his brand. Oh yes I already reviewed the One Eclipse and the beautiful Cove.... So click to read. Let's go ;-) Could you tell us a bit about you and about your story with watches? I started serious watch collecting in 2010. Prior to that I had only a few watches which were gifts from my family. The interest actually grew when I first saw the Rolex Air King which my dad had. I started searching for information of the Air King and I ended up joining SGROC (Singapore Rolex Owners Club) forum. From…

27Oct 2020 by Jonathan Kopp 2 Comments

Interview Stephen Mansfield – Co-Founder, SNGLRTY

Interview

In recent weeks I have discovered the Swiss brand SNGLRTY and I must admit that I was quite intrigued. On the one hand by the name of the brand and on the other hand by the concept. Stephen Mansfield, Co-Founder of the brand, shared the story and lots of other info with us during an interview. I therefore invite you to discover SNGLRTY right here. Could you tell us a bit about you and about your story with watches?I arrived late to the world of watches. Daniel, my fellow co-founder of SNGLRTY, was the key person who drew me into this incredible world. It started in 2013 and I had recently moved Hong Kong and met Daniel. I was working to try to revitalize a watch brand that had hit…

17Avr 2020 by Jonathan Kopp 1 Comment

Interview Adriaan Trampe – Eza Watches

Interview

Today we have the chance to share with you an interview of Adriaan Trampe (Co-Founder of Eza Watches). I hope you will like it and that the latter will make you want to discover a little more about this brand. - Could you tell us a bit about you and about your story with watches? My interest for watches started during high school. I was mostly interested in the mechanical movement itself. Also the romantic pictures of watchmakers in the Swiss mountains working on their watches while the snow was falling outside captured my imagination. We didn’t have much of this in The Netherlands (where I come from) but still, the passion for watchmaking grew. I wasn’t a very good student in high school. Always passing to the next year…

09Jan 2020 by Jonathan Kopp No Comments

The love of Feynman

News

It's not usual for me but this time I have to make a kind of teaser before my real review. Feynman Timekeepers… man how that's cool! I love this watch and will explain you why in the coming review. For now… Enjoy some of my pictures.

Étiquette : Microbrands