13Sep 2016 by Martin Green No Comments
Meet The New TAG-Heuer Link Ladies

Meet The New TAG-Heuer Link Ladies

News
The Link has become one of TAG-Heuer's iconic designs that even seduced Jason Bourne. On an everlasting quest to stay current the brand introduces the new Link Ladies.   It is actually hard to believe that the Link-collection was first introduced in 1987! That makes it almost three decades old, yet regular updates have kept the model still fresh. The new TAG-Heuer Link Ladies is no difference. It's design has been made a bit more abstract, and more in-line with the men's model. The design definitely very strong! It is very fresh and current, yet you still recognize the original link in the design. The case is 32mm which is a very nice size, and adds to the versatility of the watch. It can be comfortably worn on a daily…
Read More
25Août 2016 by Martin Green 11 Comments
Why Fake Watches Are For Losers

Why Fake Watches Are For Losers

Opinion
Who do you respect more? Someone with a Seiko 5 or someone with a fake Rolex? Perhaps a silly question, but think about it. Many will probably respect the person with the Rolex more, until they found out that its a fake. I am convinced that for many people who buy fake watches, this is exactly the reason why they do it. To gain respect based on something that is not real, and that is the hallmark of a loser. [caption id="attachment_1528" align="aligncenter" width="1024"] The Fondation de la Haute Horlogerie has been battling fake watches for years[/caption] Why? Well, first of all when people need to respect you based on the watch you wear, you must have a horrible personality! People that wear fake watches, say that they don't wear…
Read More
11Août 2016 by Martin Green No Comments
TAG-Heuer Introduces New Retail Design Concept

TAG-Heuer Introduces New Retail Design Concept

News
Brand boutiques have become a big thing in the last decade. They provide the brands with an opportunity to dedicate one retail space completely to what their brand is all about. These boutiques are not only point of sale and service, but also serve as a business card for the brand. So when TAG-Heuer opens a new flagship store, featuring for the first time globally its new retail design store, that is big news! TAG-Heuer is in the capable hands of Jean-Claude Biver, as CEO. Given Biver's track record the expectations are high, to see something fabulous. To create this the brand relied on its in-house design and architectural team in Switzerland. An interesting move since most brands hire well-known architects and decorators to do the job, and sometimes have…
Read More