Introducing the new Swiss Watch Company Diver

Introducing the new Swiss Watch Company Diver

News
Diver watches have always had their faithful fan-base. These technical watches, which often offer a very robust design, due to their rotating bezel, highly readable indicators and large hands, attract today more and more watch enthusiasts, whether or not they are a fan of underwater excursion. Sure you are going to say that at first sight this divers watch looks like many others that already exist, a curse many divers watches have ... But admit that at a second look there are many details that set it apart. Swiss Watch Company's Diver Watch unites all attributes of an excellent Swiss Made diver Watch. The case with a 44mm diameter, is made of Anti-Corrosive Stainless Steel 316L with screw-in case back- and crown, fitted with a scratch-resistant Ceramic Diver bezel. The…
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SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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It’s almost that time of the year again! Swatch Christmas Special

It’s almost that time of the year again! Swatch Christmas Special

News
For such a young brand Swatch has a lot of traditions, and one of them is the Christmas Special. This year the Christmas Special is inspired by lights! And lights are usually not in short supply during this season. Especially those of you who have been able to visit a traditional Christmas market in Europe, will recognize the designs on the strap, as they often feature on the stalls that sell hot chocolate, gluhwein or other delicacies. But Christmas is often also the season in which less is not more. People dress up, enjoy good food and each others company near boldly decorated Christmas trees and cozy fireplaces. To highlight this, the dial, buckle and strap keeper are featured in gold! Hands as red a Rudolph's nose make sure that…
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The Collector’s Experience : Oris Air Racing Edition III  by Guillaume J.

The Collector’s Experience : Oris Air Racing Edition III by Guillaume J.

Opinion
Happy owner of a Bell and Ross model BR03-92 (which ruined my bank account when I bought it), it was five years ago my first purchase in terms of an automatic Swiss watch. I told to myself that for my 30th birthday, I wanted a second automatic watch, but not necessarily a model so expensive than the BR03. One of the important criteria for my future acquisition was that the watch must have something to do with the aeronautics and feature a pilot style. I did some research on the Internet and my choice was at moment pointed towards a Hamilton Khaki Aviation. But (because there is always a but) when I went to the watch store where I had bought the B&R, which is also a Hamilton distributor, I…
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