Archimede Announces New 42MM Pilot

Archimede Announces New 42MM Pilot

News
Archimede is one of those small brands that doesn't make a lot of fuzz, but just makes some nice watches. We recently already reported on their Outdoor-collection, but now they introduced a new pilot's watch. Next to divers watches, must pilot's watches rank very high as most desired watch model. Archimede has understood very well that you shouldn't take this concept out of its perspective, but keep it pure. The new 42mm is most certainly that. It clearly draws its inspiration from the famous Flieger-uhren from WWII and beyond in terms of styling. Yet this time not with a centrally mounted seconds hand, but a sub dial at six o'clock Although the dial has the classical design elements of a Flieger-uhr, Archimede gave it a few nice individual touches. Like…
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Straits Foundry: Bypassing Crowdfunding

Straits Foundry: Bypassing Crowdfunding

News
We are in August and sure thing is that I never saw so many new brands in our industry than this year...and yet Straits Foundry, another new microbrand, will be launched next September. It is true that the industry is suffering this year, but paradoxically, we see more and more small brands making their big debut... Interesting thing is that they often provide original and quality products. Unlike many young brands, Straits Foundry will sell their watches directly on their website and without going through Kickstarter. When we see the success of brands launched on the crowdfunding platforms, we are entitled to ask if this is the right strategy. The team is based in Singapore, and they are a curious crew of engineers by training and explorers on the weekends.…
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