17Avr 2017 by Jonathan Kopp No Comments
Interesting move for Auguste Reymond

Interesting move for Auguste Reymond

News
As far as I know Kickstarter was always intended for start-ups but now Swiss brand Auguste Reymond decided to jump on it. That’s quite fun as I had this discussion with several young brands during Baselworld 2017. The discussion were always on the topic of sales and extra visibility. To be honest I think that even for established brands (young or not), Kickstarter could be a good lever of development. This can allow to probe the market in relation to a new product, to reach a wider audience and often people who do not know the brand yet, but also to be present, thanks to this platform, in markets where they are not at the moment. And of course, we see it here with this campaign of Auguste Reymond, it…
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16Mai 2016 by Martin Green 2 Comments
Auguste Reymond Back in North-America!

Auguste Reymond Back in North-America!

Advertorial, News
For a long time Auguste Reymond has been an insiders tip for people who liked value for money watches from a small, independent brand. Few people will know the brand, even fewer will recognize the brand, but that is part of the appeal. Crafted still largely by hand in the village of Tramelan, Auguste Reymond is still independent. Because of this their yearly production is actually quite limited. Since it doesn't have huge add campaigns or believes in celebrity ambassadors, these watches ended up on the wrists of people fortunate enough to know of the brand and to have a dealer at hand. That is why its especially good news that this group of people will be expanded now that Auguste Reymond is back on the market in North-America! With…
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