Winding Back the Years

Winding Back the Years

Vintage
The vast majority of wrist watches, from their very conception, have a crown on the right hand side of the case, at 3 o’clock. Most crowns protrude from the case, where they are grasped for setting and winding of the watch, if the watch is of the mechanical variety. However in 1953, Jaeger LeCoultre released the Futurematic, with the technically impressive calibre 497 bumper automatic movement. What was different about the Futurematic, lies in how the watch was set – there was no crown to be found at 3 o’clock. This watch was the first ‘back-set’ wristwatch, a true innovation where the tiny coin-like crown was located flat against the back of the case, in contact with the wrist when worn. The crown would slide one way to be rotated…
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The new Moduco watches

The new Moduco watches

News
The name Moduco comes from the abbreviation of « Modern Urban Company ». This new brand is a collaborative vision of two good friends - One who is an American watch designer, the other a Swiss product manager. Together they have a combined experience of more than 10 years in the watch industry. With this first collection they tried to create a watch inspired by the urban environment, modern aesthetics and industrial elements. A strong yet clean timepiece with some nice details. The first one that directly caught our eyes is the 3 dimensional roman numeral XII, that is more thick than the other numerals and on which there is a vertical brushed finishing. This special detail could remind us some skyline that you can find around Central Park in…
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The 40’s still amaze us with some treasures

The 40’s still amaze us with some treasures

Vintage
The 1940s are indisputably one of the golden decades for watch design. Benefitting from being preceded by both the hugely influential Bauhaus design school and the Art Deco eras; watches from the 1940s developed an identity of their own, becoming recognisable for their simplicity, style and class. This decade in particular is known for its outstandingly beautiful chronographs, which are highly sought after by many collectors (with increasingly deep pockets). Quite remarkable really, that so many fine watches were conceived in the 1940s; for half of that period Europe was embroiled in the resource-draining effects of World War II, where both materials and of course labour were under stress. Although the fact that neutral Switzerland avoided widespread bombing (unlike Germany and France), probably helped its watchmaking industry weather the storm…
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The Boldr Expedition watch

The Boldr Expedition watch

News
Here at Watchisthis ?! we have the chance to see and try a lot of watches and what came to the HQ some days ago is really really nice. This piece is the new Boldr Expedition Fuji. Boldr is a small watch brand from Singapore selling watches primarly through Kickstater. Once again they had a great success with the launch of their new models. For the record the campaign will end on the 9th of December 2017, so hurry up if you want to pre-order this pretty cool piece. The new Expedition watch is available in 6 colours variations. We tested the Fuji… A grey-on-grey watch with beige indexes and numbers, and a touch of orange on the second hands and in the top crown at two which controls the…
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From New-York with Love : The Martenero Kerrison

From New-York with Love : The Martenero Kerrison

News
Today I decided to write about a new successful Kickstarter project. This one is from Martenero Watches. A young company based in New-York City and founded back in 2014 by John Tarantino. I follow their work from a long time right now and for one main reason – The originality which is one of their core value. Their design philosophy revolves around creating clean and modern designs that stand apart through subtle details and unique colorways. I admit that I’ve been a fan of their Edgemere collection for a long time, so when I heard about this new campaign I was quite excited. And finaly I had the chance to try the new Kerrison during Wind’Up watch show in NYC some weeks ago. This one takes the same design code…
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Kickstarter – The Jubileon Superellipse

Kickstarter – The Jubileon Superellipse

News
So now this is your last chance to get this pretty cool automatic watch. Indeed, the Kickstarter campaign of Jubileon will end on the 8th September. For the moment, they have not reached their goal ... Well, no matter, they will be able to try again later and I am convinced that it will be a success. Honestly I don’t really understand why this campaign is not a big success right now... Because the watch is affordable, it has good specs and more than this, it has contemporary and classic design suitable for everyday use. I had the chance to try one and seriously the piece is really cool and it fits perfectly any wrist thanks to it size of 41 mm wide and 11.9 mm thick. The case is…
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Presenting the Brellum Duobox Classic Havana

Presenting the Brellum Duobox Classic Havana

News
The Duobox Classic Chronometer collection was officially revealed in December 2016 and it was a directly a great success. It's the start of a new school year here, and Sebastien Muller (owner of the brand) decided to propose us a new version of the already iconic Duobox. This time the Duobox adorns the Havana style with brown hues whose finish is done using a sunshine pattern. One may say this colour reminds them of Havana’s cigars, some other may compare it to the rich colour of a whisky or a bourbon. Brellum’s team thinks that it reminds correctly the beautiful colours of Jura’s forest in autumn. For this piece the ingredients are still the same than for the other versions: a high-performance movement, a vintage design, quality finishes, the whole…
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Vratislavia Conceptum Formmeister Sport

Vratislavia Conceptum Formmeister Sport

News, Uncategorized
The Formmeister Sport is the newest watch of the Vratislavia Conceptum, a young microbrand from Wrocław, Poland. The independent polish watchmaker has now several years of experience with limited series collections. The new watches are the successors of the Formmeister collection released in 2016 and it can be considered a good example of brand maturity.     The Formmeister Sport is an elegant wristwatch, despite the "Sport" nomenclature. It has the elements of the former collection but with several improvements. The 40mm diameter steel case has the same slender, Bauhaus design inspired case. The highly polished case has long, inward curved 20mm wide lugs. The delicate lines are enriched by the excellently polished round bezel. The case's proportions are perfect.     The case attractiveness is increased by the compelling steel crown. Shaped as a cone's trunk,…
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A Swiss watch created for adventurers and explorers – Laventure Marine

A Swiss watch created for adventurers and explorers – Laventure Marine

News
Everyone has an adventurous spirit hidden inside. Some of us have the luck to follow this spirit and fulfil our dreams. Inspired by the books of Jules Verne, Clement Gaud, an independent designer, photographer and filmmaker based in Neuchâtel, Switzerland, took his journey to a next level. He wanted to create a watch that inspires adventures and that makes them happen – Laventure Marine.     The first series of Laventure watches are inspired by the diving watches of the 60’s, paying a tribute to the marine world. Laventure Marine was designed in Neuchâtel and manufactured in La Chaux-de-Fonds in Switzerland, in two locations separated by only 18km. The watch comes in 41mm diameter steel case decorated with a game of polished and satin finishes. The beautiful case reminds of…
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The First Moon Step Watch

The First Moon Step Watch

News
Between all the interesting projects we found on Kickstarter, there is one that stands out for originality - The First Moon Step Watch. The watch was inspired by the space stories told by Neil Armstrong himself. The brand owner, Yelena Makarovskaya had the chance to spend some time with the great American astronaut who first set foot on the Moon. [embed]https://ksr-video.imgix.net/projects/3039347/video-799360-h264_high.mp4[/embed] The First Moon Step Watch was designed for the 50th Anniversary of the first step set by a man on the Moon. The watch’s appearance is lovely and fully original. The 44mm round case has an interesting two-piece construction of steel and it is covered by a domed mineral glass. To be noted that there are no lugs, the strap being mounted between the two constituent parts of the…
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