Griffin Emblem – An Indiegogo success

Griffin Emblem – An Indiegogo success

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Griffin Emblem has a straight forward brand concept; it wants to create watches by crowdfunding campaign in small quantities, but with a very careful design and materials of superior quality. The brand has a logo that represents a griffin, a mythical creature, half eagle and half lion, symbolizing both power and agility. The name of the brand Griffin Emblem is more focused on the treasure than on the griffin in question. Creators have been captivated for long time by the stories exposing the griffons as heroes and protectors of wealth such as gold. When we observe the logo, we see the creature touch a diamond with his paw. This diamond is a reference to the treasure Griffins were fighting for. The word "Emblem" therefore refers here to the protected treasure…
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