CJR Launches The Airspeed

CJR Launches The Airspeed

News
                After the success of the Velocita CJR is launching a new watch today, the Airspeed. The best news; we at Watchisthis?! Magazine had two prototypes in the house for a review. Where the Velocita was far more a futuristic vision that could tell time, the Airspeed digs down into the history of aviation, with its design inspired by cockpit instruments. Can we call it retro? Yes, but CJR went a long way to ensure that you are not just wearing a replica of an old aircraft clock around your wrist,  but try to keep it as original as possible. First of all, the Airspeed is actually a regulator, with minutes in the center, a large subdial at nine o'clock for the hours,…
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Calvin Jr.; Why Kickstarter kicks @$$

News, Opinion
Can start-up watch companies threat the major brands? Not too long ago that answer would be a definitive NO!, but things seemed to have changed. The watch industry is known to have high entry barriers, and the decision of Swatch-group to stop supplying ETA-movements didn't make them any lower, yet this hardly seems to affect start-up watch brands. Many of them pursuit a global sourcing strategy that is focused on quality, rather than the origin of the parts. The results are watches that actually ooze a quality that most people will associate with a much higher price-point. So it is no wonder that start-up brands like Straton, and the more established Stuckx, are celebrating huge success. But what is perhaps the most threatening aspect of these startup brands, is the…
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