Étiquette : Velocita

Can start-up watch companies threat the major brands? Not too long ago that answer would be a definitive NO!, but things seemed to have changed. The watch industry is known to have high entry barriers, and the decision of Swatch-group to stop supplying ETA-movements didn't make them any lower, yet this hardly seems to affect start-up watch brands. Many of them pursuit a global sourcing strategy that is focused on quality, rather than the origin of the parts. The results are watches that actually ooze a quality that most people will associate with a much higher price-point. So it is no wonder that start-up brands like Straton, and the more established Stuckx, are celebrating huge success. But what is perhaps the most threatening aspect of these startup brands, is the…