06Avr 2019 by Jonathan Kopp No Comments
Jubileon is back with the Superellipse Chrono

Jubileon is back with the Superellipse Chrono

News
In september 2017 Jubileon launched their first Kickstarter campaign with the really cool Superellipse. This piece was really classic but with a nice design. You can find it HERE . Now the independent brand from Singapore is back with an evolution of their first watch. This one, that they just launched on Kickstarter (5 April), is a pretty cool chrono. To be honest I’m quite astonished by the level of quality of this piece. Not just by the design, which is really strong, but also by the whole… Including the movement. Because Yes, powering the Superellipse Chrono is the well known ETA 7750 Valjoux movement. You can find this movement in almost every chrono in the market, but rarely at the price of 799$. Well thanks to Kickstarter you will…
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04Sep 2017 by Jonathan Kopp No Comments
Presenting the Brellum Duobox Classic Havana

Presenting the Brellum Duobox Classic Havana

News
The Duobox Classic Chronometer collection was officially revealed in December 2016 and it was a directly a great success. It's the start of a new school year here, and Sebastien Muller (owner of the brand) decided to propose us a new version of the already iconic Duobox. This time the Duobox adorns the Havana style with brown hues whose finish is done using a sunshine pattern. One may say this colour reminds them of Havana’s cigars, some other may compare it to the rich colour of a whisky or a bourbon. Brellum’s team thinks that it reminds correctly the beautiful colours of Jura’s forest in autumn. For this piece the ingredients are still the same than for the other versions: a high-performance movement, a vintage design, quality finishes, the whole…
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30Nov 2016 by Martin Green No Comments
Affordable at Auction: Paul Picot Atelier Technicum

Affordable at Auction: Paul Picot Atelier Technicum

Affordable at Auction
Determining the estimates of watches that are about to be auctioned is not always easy, or straightforward. Sometimes a lower estimate can create more demand, resulting in a higher sales price, but in general, auctioneers try to be right on the money. That makes one thing what went through the mind of the auctioneer at Sotheby's when they set the estimate for the Paul Picot Atelier Technicum at US$ 1.000,- - US$2.000,- [caption id="attachment_2257" align="aligncenter" width="640"] Image of the movement of the Paul Picot Atelier Technicum, yet not of the watch at auction[/caption] Of course, Paul Picot is a niche brand with a manufacture in Le Noirmont, Switzerland. They have a style of their own, and the Atelier is perhaps the most expressive line in their collection. What is unique…
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13Août 2015 by Martin Green No Comments

Calvin Jr.; Why Kickstarter kicks @$$

News, Opinion
Can start-up watch companies threat the major brands? Not too long ago that answer would be a definitive NO!, but things seemed to have changed. The watch industry is known to have high entry barriers, and the decision of Swatch-group to stop supplying ETA-movements didn't make them any lower, yet this hardly seems to affect start-up watch brands. Many of them pursuit a global sourcing strategy that is focused on quality, rather than the origin of the parts. The results are watches that actually ooze a quality that most people will associate with a much higher price-point. So it is no wonder that start-up brands like Straton, and the more established Stuckx, are celebrating huge success. But what is perhaps the most threatening aspect of these startup brands, is the…
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