Vapaus: A Lesson In Minimalism

Vapaus: A Lesson In Minimalism

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Kickstarter and Indiegogo are full of them, department stores are full of them, and, what a surprise, Alibaba.com is full of them. Minimalist watches that are being presented to us in the most glorious marketing-terms, to convince us that less is more, often tossing some Scandinavian countries, as well as some Scandinavian looking people, in for good measure. Unfortunately these watches are often created by a designer with a minimum of talent, who wanted to invest a minimum amount of his time, because even he knows that the watch will be made at a minimum quality level, in a factory that most likely offers its workers as minimum of a wage as possible, all to maximize profits. Fortunately there are brands like Vapaus on Kickstarter, who try to set the…
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