Building an empire… of watches – Imperium
We are witnessing, once again, a micro-brand’s attempt to conquer the horological market using a crowdfunding platform. In this case, the Imperium Watches, a small company from Singapore, is trying the impress with not one but three distinctive collections wearing the name of great empires: The British Empire featuring 4 models, the Persian Empire with three watches and the Roman Empire with four watches. “Imperium” comes from Latin and means, in a rough translation, the “power to command”, being at first a military concept used as “General” or “ruler of the Army”. Today, this word is used more with the meaning of “empire”, the names of the collections being quite adequate with the brand name. The Imperium British Empire collection has four watches in 40mm diameter polished steel case, with…