Introducing the Isotope Rider Jumping-Hour

Introducing the Isotope Rider Jumping-Hour

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A jumping hour watch for less than 2500$... Seriously is it possible ? Apparently yes and it comes from Isotope Watch. If you’re not familiar with the brand you have to know that it is run by North London based entrepreneur Jose Mendes Miranda. It was created in November 2015 but the idea came in mind 5 years ago. It’s not the first attempt of Jose because well before Isotope it had already created 2 brands which unfortunately did not have the success that he hoped. The interesting part of the story is that he learned how to create a movement from scratch… and when you know how complicated it is to assemble and disassemble a movement and to create a new one, we can just congratulate him. Today he…
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Edmond Pole Guardian: Thinking Outside The Box

Edmond Pole Guardian: Thinking Outside The Box

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You are a small watch brand, you have a background in industrial design and you are facing the challenge of competing against some well established brands: how do you compete? By thinking outside the box. That is what Jean-Pierre Edmond did when he created the Pole Guardian. Being a small watch brand often means that you don't have a huge R&D budget. Complications are usually off the table due to the cost aspect of developing them, unless you can buy movements already with them. Edmond took another route, and did develop a complication. A complication that is so clever, it makes the watch stand out, and bound to interest watch connoisseurs. The complication he developed is a am/pm indicator that switches the numbers on the dial around. He achieves this…
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