TAG-Heuer Introduces New Retail Design Concept
Brand boutiques have become a big thing in the last decade. They provide the brands with an opportunity to dedicate one retail space completely to what their brand is all about. These boutiques are not only point of sale and service, but also serve as a business card for the brand. So when TAG-Heuer opens a new flagship store, featuring for the first time globally its new retail design store, that is big news! TAG-Heuer is in the capable hands of Jean-Claude Biver, as CEO. Given Biver's track record the expectations are high, to see something fabulous. To create this the brand relied on its in-house design and architectural team in Switzerland. An interesting move since most brands hire well-known architects and decorators to do the job, and sometimes have…