The 40’s still amaze us with some treasures

The 40’s still amaze us with some treasures

Vintage
The 1940s are indisputably one of the golden decades for watch design. Benefitting from being preceded by both the hugely influential Bauhaus design school and the Art Deco eras; watches from the 1940s developed an identity of their own, becoming recognisable for their simplicity, style and class. This decade in particular is known for its outstandingly beautiful chronographs, which are highly sought after by many collectors (with increasingly deep pockets). Quite remarkable really, that so many fine watches were conceived in the 1940s; for half of that period Europe was embroiled in the resource-draining effects of World War II, where both materials and of course labour were under stress. Although the fact that neutral Switzerland avoided widespread bombing (unlike Germany and France), probably helped its watchmaking industry weather the storm…
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Vapaus: A Lesson In Minimalism

Vapaus: A Lesson In Minimalism

News
Kickstarter and Indiegogo are full of them, department stores are full of them, and, what a surprise, Alibaba.com is full of them. Minimalist watches that are being presented to us in the most glorious marketing-terms, to convince us that less is more, often tossing some Scandinavian countries, as well as some Scandinavian looking people, in for good measure. Unfortunately these watches are often created by a designer with a minimum of talent, who wanted to invest a minimum amount of his time, because even he knows that the watch will be made at a minimum quality level, in a factory that most likely offers its workers as minimum of a wage as possible, all to maximize profits. Fortunately there are brands like Vapaus on Kickstarter, who try to set the…
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