Swatch POP: Never Fading Creativity

Swatch POP: Never Fading Creativity

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Isn't it amazing that after over three decades Swatch is still as fun, funky and original as when they first launched. In all those years they brought out numerous design, and you are bound to find some you really don't like, as well as some you love, but they all have this creative spark running through them. And as if we didn't believe them they decided to proof it once more with the new POP-collection. https://www.youtube.com/watch?v=P5XT-vbrsqc The new POP-collection consists out of 9 new models, and as always does each model comes with a character of its own, varying from the colorful Poppingpop to the Popdancing, which resembles a monochrome American flag. Although these 9 models are new, the very first POP-collection was launched 30 years ago, in 1986. Secret…
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