08Déc 2016 by Martin Green No Comments
Lundis Bleus: The Elegance of Excellence

Lundis Bleus: The Elegance of Excellence

News
Many new micro brands pop up every year, and we cover quite a few here at Watchisthis?! Although many of them are quite refined, few reach the level of Lundis Bleus, especially not with their very first watch. Perhaps also not a fair comparison, because Johan Storni and Bastien Vuilliomenet are veterans of the Swiss watch industry, with experience working with brands that charge for a strap what Lundis Bleus wants for an entire watch. They poured all that experience into Lundis Bleus, but fortunate for us they also gave it a far more accessible price tag. The first thing that strikes you when you see the watch is that everything is custom made. Lundis Bleus is very straight forward in where their source their parts from, and which of…
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01Déc 2016 by Martin Green No Comments
How To Weather The Storm: Micro Brands In Turbulent Times

How To Weather The Storm: Micro Brands In Turbulent Times

Opinion
These are turbulent times for watch brands. Breitling and Maurice Lacroix are up for sale, Technotime, and Pequignet were forced to close their doors, and ETA is raising prices because quite a few brands canceled their orders for next year. Depressing news in general, but especially when you just invested your hard earned money in finally founding your very own microbrand. Time to worry? Yes and no. I would be lying if I said that this was the best time to start your own microbrand, but I believe it is not the worst time either. As a micro brand you have some advantages that larger and more established brands don't have, and when you flex those muscles with some sense, you might get far. Be Focused When the time arrives…
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03Oct 2016 by Martin Green 6 Comments
5 Things You Need To Know When Buying A Micro Brand

5 Things You Need To Know When Buying A Micro Brand

Opinion
Micro brands have slowly, yet steadily eating up market share in the affordable watch market. They have become a respected alternative to the established brands, but there are a few things that are good to realize before you actually buy a watch from a micro brand. Scams are rare and can be avoided Most micro brands either sell through their own website or through a crowd funding page like of Indiegogo. In either case, you probably end up buying a watch you have never seen before in real life, and you part with the money before it is even being delivered. Although scams happen, they are quite rare, and you can build in a bit safety by doing your due diligence. First of all, most micro brand owners are known…
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29Août 2016 by Martin Green 1 Comment
Seven Tips For Starting Micro-Brands

Seven Tips For Starting Micro-Brands

Opinion
Every week several new watches are launched on crowd funding websites. Often they are being introduced by a micro-brand that is less then a year old, and this is probably their first product. When you have already started your journey as a micro-brand owner, good for you, for people looking to start, here are a few tips: 1. You are not alone!! The world is not waiting for your watch, in fact, we don't even need your watch! You are going to create something that will enter a market place that already has too many offerings, and that market place is even a shrinking as we speak! Sounds mean? Yes, but it is absolutely vital that you realize this before you start. This is as much a challenge, as it…
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