Microbrand Marketing: A Few Tips
Recently I have seen quite a few very promising watch models by not reaching their crowd funding thresholds. The reason why? Marketing. With the micro brand cosmos filling rapidly up with new stars, you are not automatically the brightest anymore just by being there. You will need to actively pursuit customers, and here are a few tips: Marketing starts before almost anything else Most micro brands treat marketing like an afterthought. When they have received the first prototypes they start thinking of how they are actually going to sell them. You'll be surprised how often that answer is "Kickstarter", but crowdfunding websites are a sales channel, can be part of your marketing but is by no means an all-in-one marketing solution. Marketing starts with analyzing the marketplace, preferably before you…