03Mai 2017 by Andrei Kluska No Comments
NOWA Shaper – World’s Thinnest Hybrid Smartwatch

NOWA Shaper – World’s Thinnest Hybrid Smartwatch

News
The combination between a classical watch and a smart function in a single timepiece, a hybrid Watch, is not new on the market: at the beginning of the year, the well-known watch brand Alpina released an affordable Swiss Made watch – the Seastrong Horological Smartwatch, a classical looking diver watch with a smart core, reviewed by Watchisthis?!Magazine here; last week we reviewed the ZETime which has a different approach – a let’s say “classical” touchscreen smartwatch with hands for hours and minutes. We found the NOWA Shaper thanks to their Indiegogo Campaign and we were impressed by the design, functionality and price. The Nowa Team, located in the romantic city of Paris, designed together with Eric Gizard a clean looking watch inspired by the Contemporary Decorative Arts and powered by Smartime, combining…
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19Jan 2017 by Martin Green 3 Comments
EXE WATCH: Affordable Smart Watch For iOS & Android

EXE WATCH: Affordable Smart Watch For iOS & Android

News
When it comes to smart watches, your decision is limited by the phone you have. An Apple Watch is of little use without an iPhone, and the same goes for any Android-powered smart watch. Exe Watch is going to fix this with the very first smart watch that can handle both. https://vimeo.com/183267994 The Exe Watch comes in two different versions, the C2, and the more advanced C7. The C7 is US$20,- more expensive as the C2 but in return, you get 400 x 400 pixels instead of 240 x 240 pixels, 256MB RAM instead of 128MB and more sensors. Heart rate, Barometer, and temperature are added onto the G-sensor that the C2 also has. Unique is that the C7 is also fitted with a UV-sensor, which can warn you how…
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12Jan 2017 by Martin Green No Comments
YES Equilibrium: Delightfully Different

YES Equilibrium: Delightfully Different

News
YES is a brand that has been around for nearly two decades, and that has served a loyal group of enthusiasts. Quite honestly it is very hard to describe a YES watch, but perhaps the best description would that if the ancient Egyptians or Maya's were alive today, they would wear a YES watch. Now they are launching a new collection called Equilibrium, and it is unlike any other watch out there. https://www.youtube.com/watch?time_continue=224&v=eTVC8ry0TfM The Equilibrium is powered by a little bit of Ronda (the base quartz movement) and a lot of YES themselves. Don't let the single hand fool you; this watch is, in fact, part digital and part analog, and extremely precise. In fact, it is the only watch that is specially designed to tell you mind-blowing stuff like…
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02Jan 2017 by Martin Green 1 Comment
Décantheure, the Wine Watch: A Grand Cru?

Décantheure, the Wine Watch: A Grand Cru?

News
Now that creating your own watch is easier than ever, a lot of people take the jump. Although this has resulted in quite some creative watches, the majority of them still follow the classic suit of being a diver or a pilots watch. Soren Jensen however, seized the opportunity to create Décantheure, a watch for wine-lovers. So how do you make a watch for wine-lovers? Décantheure took a super-compressor case, a design that is typically used for diving watches yet fitted it with a different type of bezel. This one does not show the elapsed diving time, but how long your wine still needs to decant before you can drink it. Quite a novel use, and quite frankly something that most people will use before measuring the elapsed diving time, since most…
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29Nov 2016 by Martin Green 1 Comment
Minus-8 Titanium Diver: Industrial Delight

Minus-8 Titanium Diver: Industrial Delight

News
Divers are among the most popular types of watches. Perhaps it is because even without visiting the gym, they make you look good. Of course, not all dive watches are created equal, but the majority of them is a good looking bunch and among them is the Minus-8 Titanium Diver, now available on Indiegogo. The name of the brand refers to the time zone in which they live and develop their watches: -8 GMT, making it the west coast of the United States. One of the things that I truly appreciate about this diver is that they are very straightforward in their communication. There is very little fuzz, and the watch is served straight up. It is powered by a Seiko NE15 automatic movement, and even says on the dial…
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14Nov 2016 by Martin Green 1 Comment
Matrix Powerwatch: Powered By Bodyheat

Matrix Powerwatch: Powered By Bodyheat

News
It has been a modest holy grail in the world of quartz watches: a watch that is powered by your body heat. Bulova tried it with the Thermatron, later on, Seiko did it, but it was never successful. Now Matrix tries it once more with their Powerwatch. https://www.youtube.com/watch?time_continue=1&v=q-fVyZSZxIw Unlike the Bulova or the Seiko, is the Matrix not a regular quartz watch, but a smart watch. The biggest issue today with smart watches, almost all smart watches, is the lack of sufficient battery power. Most require charging every two days, some even daily. When the watch is actually charged by simply wearing it, you could technically go on indefinitely, as long as you continued to wear the watch on a regular basis, and of course, continue to create body heat.…
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08Sep 2016 by Martin Green No Comments
Estonia 1918: Celebrating With A Special Watch

Estonia 1918: Celebrating With A Special Watch

News
Creating a watch is one thing, but doing so to commemorate the centennial anniversary of your country is a whole other thing. Yet that is exactly what Tõnis Leissoo did when he created the Wõitleja. This watch is limited to....you guessed it!...100 pieces! Such a celebration asks for a special watch and Leissoo seems to have no problem delivering just that! In a military inspired design, he created a watch that makes quite a visual impression. This is a direct reference to the war of independence that Estonia fought. Crafted from CuSn8 Bronze the case is 44mm in diameter and secured with special, titanium screws in all four corners. The craftsmanship on the case is of a ridiculous high level, and made in Estonia! Inside the watch ticks an upgraded…
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29Août 2016 by Martin Green 1 Comment
Seven Tips For Starting Micro-Brands

Seven Tips For Starting Micro-Brands

Opinion
Every week several new watches are launched on crowd funding websites. Often they are being introduced by a micro-brand that is less then a year old, and this is probably their first product. When you have already started your journey as a micro-brand owner, good for you, for people looking to start, here are a few tips: 1. You are not alone!! The world is not waiting for your watch, in fact, we don't even need your watch! You are going to create something that will enter a market place that already has too many offerings, and that market place is even a shrinking as we speak! Sounds mean? Yes, but it is absolutely vital that you realize this before you start. This is as much a challenge, as it…
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02Août 2016 by Martin Green No Comments
Vapaus: A Lesson In Minimalism

Vapaus: A Lesson In Minimalism

News
Kickstarter and Indiegogo are full of them, department stores are full of them, and, what a surprise, Alibaba.com is full of them. Minimalist watches that are being presented to us in the most glorious marketing-terms, to convince us that less is more, often tossing some Scandinavian countries, as well as some Scandinavian looking people, in for good measure. Unfortunately these watches are often created by a designer with a minimum of talent, who wanted to invest a minimum amount of his time, because even he knows that the watch will be made at a minimum quality level, in a factory that most likely offers its workers as minimum of a wage as possible, all to maximize profits. Fortunately there are brands like Vapaus on Kickstarter, who try to set the…
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28Juil 2016 by Martin Green No Comments
Wright Gets It Right

Wright Gets It Right

News
It's funny that when you swear a product is from Great Britain, it in fact comes from Cyprus! Now, the island was a Crown colony for 35 years, so my ego is somewhat spared, yet the new Wright Noctua on Indiegogo has an undeniable British flair to it. Modern Britain that is, like Soho, vibrant yet with character, stylish yet not too stiff. Now Wright is not the only brand out there that makes time only dress watches, that you can also wear casual. But as I have said before, most of these watches are very plain, which they hide under the term "minimalist design". Wright obviously get that the difference between a good watch and a great watch is in the details. With the Noctua that starts with the…
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