How to use the little pocket of your jeans

How to use the little pocket of your jeans

Vintage
In our dressing we all have a pair of jeans and it's easy to say that it's the perfect companion no matter what we do (except the sport of course). Well, it's simple, despite the many modes that pass, the jeans never passes. It seems that pocket watches are making a big comeback as a lot of watch enthusiasts are looking for something different, and so it's time to tell you about their shared history. You see this little pocket that is sewn inside the biggest one that is at the front of your jeans? You know that little pocket on your jeans? The one that doesn't really function as a pocket due to its tiny, tiny size, that sits inside a real pocket which actually has a real function.…
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Buser Frères & Cie S.A. – A Brief Introduction

Buser Frères & Cie S.A. – A Brief Introduction

Vintage
There have been countless Swiss watch companies come and go over the last 200 years or so. Literally every single day I come across at least one defunct name I’ve never heard of before, and I know of many Swiss watch brands (not to mention German and French brands too)! A sizeable proportion of these old brands were merely that – brands only, meaning that they did not manufacture any components of the timepieces they marketed. Rather, they designed (sometimes they didn’t even go that far...) or assembled watches from components supplied by other factories; a successful business model that continues today in the Swiss watch industry. Buser Frères & Cie S.A., a family owned business whose origins began in 1892 in Niederdorf, Switzerland; were a true ‘manufacture d’horlogerie’. Buser…
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Winding Back the Years

Winding Back the Years

Vintage
The vast majority of wrist watches, from their very conception, have a crown on the right hand side of the case, at 3 o’clock. Most crowns protrude from the case, where they are grasped for setting and winding of the watch, if the watch is of the mechanical variety. However in 1953, Jaeger LeCoultre released the Futurematic, with the technically impressive calibre 497 bumper automatic movement. What was different about the Futurematic, lies in how the watch was set – there was no crown to be found at 3 o’clock. This watch was the first ‘back-set’ wristwatch, a true innovation where the tiny coin-like crown was located flat against the back of the case, in contact with the wrist when worn. The crown would slide one way to be rotated…
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From an Autosport legend to modern watches – Direnzo DRZ_Type250F

From an Autosport legend to modern watches – Direnzo DRZ_Type250F

News
Founded just two years ago as an homage to family and vintage race cars, Direnzo Watches promises exquisite design and excellent quality. The story of Direnzo starts years in the past in the small town of Bomba near the Abruzzo, in the province of Chieti, Italy with the grandfather of Sergio Godoy Di Renzo – Founder of DIRENZO watches. Sergio honors his name and the family’s heritage by creating a legacy. The Type 250F watches has a deep root in the race cars of the ‘40s and ‘50s that made history: more precisely the exceptionally automobile that was the Maserati 250F driven to the victory of Formula 1 Grand Prix race of Nürburgring by Juan Manuel Fangio. With such a muse, these timepieces can only have an elegant look. Packed…
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