17Avr 2017 by Jonathan Kopp No Comments
Interesting move for Auguste Reymond

Interesting move for Auguste Reymond

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As far as I know Kickstarter was always intended for start-ups but now Swiss brand Auguste Reymond decided to jump on it. That’s quite fun as I had this discussion with several young brands during Baselworld 2017. The discussion were always on the topic of sales and extra visibility. To be honest I think that even for established brands (young or not), Kickstarter could be a good lever of development. This can allow to probe the market in relation to a new product, to reach a wider audience and often people who do not know the brand yet, but also to be present, thanks to this platform, in markets where they are not at the moment. And of course, we see it here with this campaign of Auguste Reymond, it…
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06Avr 2017 by Jonathan Kopp No Comments
Damien Koch – Owner and Designer of HOF Watches

Damien Koch – Owner and Designer of HOF Watches

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We talked with Damien Koch – Owner and Designer of HOF Watches some months ago. We really like what he is doing with his brand. With passion as his fuel, Damien is a rising star in the independent horology scene. We were fortunate enough to sit with him and talk about his brand. He said to us things like « It took two and a half years to achieve the SEASHORE, and when you look at it, at the first glance, you find it “simple” and efficient. » It is quite extraordinary to note that Damien Koch, owner of HOF watches, is an independent watchmaker who works alone and who designed the watch, made the plans, managed the manufacturing of the parts, and finally assembles it all by himself. Damien loves a…
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22Mar 2017 by Andrei Kluska No Comments
A glimpse in the future with Longines V.H.P

A glimpse in the future with Longines V.H.P

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Progress is inevitable and one way or another it will take you with it like an ocean wave. So why not embrace it? The same thing applies to the horological parts of our lives. Overall, the progress is there (I am not referring to the classic watchmaking or to the Haute Horlogerie manual techniques): from the first quartz watch the Seiko Astron, more than 40 years ago, till the actual quartz watch is a huge technological advance that cannot be stopped. In the light of progress, Longines released on the 9th March 2017 a new quartz watches line - the V.H.P. (Very High Precision): keeping the Longines signature of elegance, a new type of movement is refining the evolution of the quartz watches, taking it to a new level. This…
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13Mar 2017 by Jonathan Kopp No Comments
Introducing the Isotope Rider Jumping-Hour

Introducing the Isotope Rider Jumping-Hour

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A jumping hour watch for less than 2500$... Seriously is it possible ? Apparently yes and it comes from Isotope Watch. If you’re not familiar with the brand you have to know that it is run by North London based entrepreneur Jose Mendes Miranda. It was created in November 2015 but the idea came in mind 5 years ago. It’s not the first attempt of Jose because well before Isotope it had already created 2 brands which unfortunately did not have the success that he hoped. The interesting part of the story is that he learned how to create a movement from scratch… and when you know how complicated it is to assemble and disassemble a movement and to create a new one, we can just congratulate him. Today he…
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28Fév 2017 by Jonathan Kopp No Comments
Introducing the Edox Les Bemonts Shade of Time

Introducing the Edox Les Bemonts Shade of Time

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Swiss watch brand Edox introduces a striking addition to its Les Bemonts collection - The Les Bemonts Automatic Shade of Time. Note that “Les Bémonts” is a pictoresque forest situated just a few meters from the EDOX factory, and that’s why the brand decided to use this name. The timepiece collection features classical design with pure and timeless lines and they are all equipped with Swiss movements; from the automatic chronograph to Ultra Slim quartz movement. The brand created in the 1884 by Christian Ruefli-Flury in Biel presents today a new addition to this collection. But did you know that in 1998 Edox engineers and watchmakers developed the world’s slimmest calendar watch, named “Les Bémonts Ultra Slim” collection ? The movement of this piece had a thickness of only 1.4…
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22Fév 2017 by Jonathan Kopp 1 Comment
Tissot Le Locle Automatic Cosc

Tissot Le Locle Automatic Cosc

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Tissot is part of the SWATCH Group since 1983 and it has a history that goes back to 1853. The brand is based in the Swiss city of Le Locle, in the Neuchâtel area of the Jura Mountains. An important virtue of Tissot is that they produce mechanical watches with COSC chronometrie certification. The “Contrôle Officiel Suisse des Chronomètres” is the Official Swiss Chronometer Testing Institute and is responsible for certifying the accuracy and precision of wristwatches in Switzerland. Many watchmakers and watch brands use the COSC certification as an assurance for the quality of their watches. This is the case of the Tissot Le Locle Automatic Chronometre Ref. T0064083605700. It's sure that this piece is not a novelty but despite its age it always remains interesting. Let's have a…
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22Déc 2016 by Martin Green No Comments
2016….what a year!

2016….what a year!

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The end of the year is always a natural moment to look back and take in what the years have brought. 2016 was in many ways a very dynamic year! It was a year in which the smart watch took a beating, yet at the same time also showed that it was here to stay. It matured, and while Fitbit took over Pebble, we saw microbrands introducing smart watches of their own, filling voids and niches. For 2017 we will probably see more of this, and as the technology becomes more accessible for smaller companies, I suspect that the days of the quartz movement are doomed. 2016 was also the year in which microbrands, in general, showed that they carry a punch! The overall quality is now at a very…
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23Nov 2016 by Martin Green No Comments
P-51 Mustang RSC: Modern Homage To Vintage Plane

P-51 Mustang RSC: Modern Homage To Vintage Plane

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Dedicated to putting the world of aviation around your wrist, Belgium brand RSC watches introduced their latest model, the P-51 Mustang on Kickstarter. Inspired by one of WWII most legendary fighter planes, the watch is more than an homage and bound to delight also those who are simply looking for a good looking sports watch. https://www.youtube.com/watch?v=cdXotUXxgJU The designer of RSC is Ronald Steffen (RSC stands for Ronald Steffen Creations), and he is not exactly what you would call a rookie! Some might have heard of his other brand Steffen which is known for its high-quality watches in a unique Belgium style. With the P-51 Mustang, you can also see this, for example with the uniquely designed crown at two o'clock and the lugs with the oversized screws on the side.…
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20Nov 2016 by Martin Green 1 Comment
Tissot Heritage 1936 Mechanical: Affordable Vintage Homage

Tissot Heritage 1936 Mechanical: Affordable Vintage Homage

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Tissot has a long-standing tradition of offering affordable, value for money watches. They combine this with a very long and rich history. The result are watches like the Heritage 1936, a mechanical watch made with modern technology yet containing an old soul. The 1930's was a time when people finally made the full transition from pocket watch to a wristwatch. The designs still had strong ties with the pocket watch, often with slim wire lugs mounted on the cases to accommodate the straps. This is exactly what Tissot has done as well for the 1936. It makes the watch look period correct, but don't expect a spring bar hidden under the strap, because this Tissot has fixed bars! Based on a pocket watch also means that the 1936 is a…
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31Oct 2016 by Mathieu Bruetschy No Comments
Humbert-Droz, The Archetype of French know-how

Humbert-Droz, The Archetype of French know-how

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When shopping for a watch, many of us will praise the Swiss products, but if you want to be different, you might want to go the French way! Taking advantage of this opportunity, the French manufacture Reparalux created its own brand: Humbert-Droz. Reparalux was established by Marcel Humbert-Droz in Besançon, the heart of French watchmaking, 60 years ago. The core business of the company lies in repairing and assembling watches for prestigious watchmakers. 
Today, three generations work in the business, and they have created their first watch, the HD1. The latest has been totally created in Besançon, by great-grandson Julien, graduated from Métiers d’Arts and manager of the workshop since 2013. With a diameter of 41mm, bold numerals, large hands and an oversized crown protection, it is a substantial watch.…
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