affordable Archives - Watchisthis

15Juil 2026 by Jonathan Kopp No Comments

Northern Star Watch – Where Elegance Meets Purpose

Review

Today, I’d like to talk to you about Northern Star Watch... a brand I’m particularly fond of. First, because of its highly distinctive design, one that’s recognizable at a glance... And second, because its founders, Shaheen and Noraida, are truly great people. I’ve had the chance to meet them several times during watch events in the U.S, and honestly, their kindness really stands out. Founded in 2021, Northern Star Watch emerged from a dream to create timepieces that blend sophistication with meaningful impact. The brand's commitment to quality craftsmanship and charitable contributions sets it apart in the world of horology. About that they say : « At Northern Star Watch, we believe in bringing more light to the world - one purchase at a time. At no additional cost to you, a…

10Juil 2026 by Jonathan Kopp No Comments

Interview Andrea Furlan – Co-Founder of Furlan Marri

Interview

Furlan Marri is a brand I have known for a long time. After meeting them at various watchmaking events, I decided to find out more… In this interview, we will learn a great deal about this young Swiss brand. Could you tell us a bit about you and about your story with watches? I’ve been immersed in the world of watchmaking since I was 15, when my grandfather used to lend me his Rolex so that I could draw it. This early fascination with objects carrying stories never left me and shaped my career as a designer. I studied industrial design at ECAL in Lausanne and completed several internships with brands like Chopard and Hublot, and worked alongside designers such as Jörg Hysek or Xavier Perrenoud. Later, I joined Dominique…

02Nov 2025 by Jonathan Kopp No Comments

Interview Jan Sarnowski – Founder of Oriorwaith J. Sarnowski

Interview

A few weeks ago, I had the opportunity to discover the work of Oriorwaith J. Sarnowski during the AuroChronos Festival in Warsaw, Poland. I was immediately captivated by his pieces. Honestly, given the price, one might have doubted it, but to my great surprise, the quality is undeniable. I took the opportunity to interview Janek (Founder of the brand), and I'm very happy to share our conversation with you today. Janek and his wife Emeline during AuroChronos Festival 2025 Could you tell us a bit about you and about your story with watches? My name is Jan, I’m a mathematician by education, teacher by trade and a watchmaker by passion. My watch collecting started almost by accident, when I was around 13 years old. When visiting a car boot sale…

09Juin 2025 by Jonathan Kopp No Comments

Interview Kevin Pedral – Founder of Pedral Watches

Interview

A few months ago I discovered the Pedral brand. Ok the brand has been around for a long time, but yes ... I can't know them all either. Well, the design of their watches immediately interested me, so I wanted to learn more. Today, with this interview, I invite you to discover Kevin Pedral, founder of the brand that bears his name. Enjoy reading ;-) Kevin Pedral photographed by Katriin Mäkinen Could you tell us a bit about you and your story with watches? I didn’t study design. I didn’t go to watchmaking school—I actually applied to the one in Sweden and didn’t get in. So yeah, no formal training, no industry background. Everything I’ve done, I had to figure out on my own. I was born in the Congo…

28Mai 2025 by Jonathan Kopp 2 Comments

Interview Pierre Strömbäck – Founder of Alato Watches

Interview

A few weeks ago, I discovered a new brand called Alato. I liked the design and the overwhole style of the watches, and then suddenly, a subtlety caught my eye. Pierre Strömbeck, founder of the brand, said his watch was inspired by the Reuleaux Triangle, and particularly the rotor and indexes. But now you know me... For me, he can't say that it's inspired by something when he's doing the complete opposite.The rotor is an inverted Reuleaux triangle that looks like a fidget spinner… In geometry, the union of geodesic arcs is called a geodesic triangle… So he should say "inspired by geodesic"… I had to understand. I hope that in this interview we'll learn more about Pierre and his watches. Could you tell us a bit about you and…

18Avr 2025 by Jonathan Kopp No Comments

Interview: Thomas Brissiaud – Founder of Tessé Watches

Interview

At the end of 2024, I discovered the Instagram account of a new brand called Tessé Watches. Obviously, at first, there weren't any renderings of their future watches, but they have made some posts in an artistic style that I really liked. So, I decided to follow them and take a closer look at their work. The brand will officially launch on Tuesday, April 22, 2025. So this interview is timely, and it will introduce you to Thomas and his new creation. Could you tell us a bit about yourself and your story with watches? Watches have always been more than just timekeepers for me—they are stories, emotions, and heritage wrapped around the wrist. My fascination started young, influenced by my grandfather’s watch, which sparked my appreciation for both mechanical…

13Mar 2025 by Jonathan Kopp No Comments

Interview with Michael DeMarco – Founder of DeMarco Watches

Interview

The watch world is full of interesting and exciting people. Mike from DeMarco Watches is one of them.And sometimes the path is short to go from watch enthusiast to founder of a new watch brand. That's what happened to him and he explains everything in this interview. Let's go and enjoy guys! Could you tell us a bit about you and your story with watches? I started to get interested in watches and jewelry when I began high school at 13. I noticed kids wearing gold and silver chains. One girl had a really cool Nike pendant on her chain, and that sort of sparked my fascination. I then got some chains and pendants. My mother had a jeweler custom-make a Nike charm out of gold for me. Then my…

24Fév 2025 by Jonathan Kopp No Comments

Interview Ivan Chua – Founder of Vario

Interview

Vario is a brand that I really like for several years. I've already talked about some of their pieces here and today I'm giving the floor to the founder of the brand. Ivan is one of the nicest guys in this industry. Beyond his sympathy, he is also a great designer. I'll let you discover more about him and his brand in this interview. Could you tell us a bit about you and about your story with watches? My name is Ivan from Singapore and as a young boy, I remember my dad would buy me a watch every year at City Chain but ever since I got my mobile phone, I’ve stopped wearing watches for 20 years until I’ve got phone fatigue and decided to go back to my…

21Fév 2025 by Jonathan Kopp No Comments

Interview Yu Ando – Founder of AndoAndoAndo

Interview

During the second edition of MicroPraha in Prague I had the opportunity to meet Yu Ando, founder of AndoAndoAndo. I already followed him on social networks in relation to his work and because I'm also interested in MODs and I know he makes parts for that. Honestly the guy is super friendly and very fun. I wanted to know more about him and his brand and I was not disappointed. I'll let you read the interview ;-) Could you tell us a bit about you and about your story with watches? Hello! My name is Yu Ando, the founder/designer of AndoAndoAndo. I’m originally from the least populated prefecture in Japan called Tottori (not to be confused with Totoro). And I design a bit different looking watches! When the idea to…

04Fév 2025 by Jonathan Kopp No Comments

Interview Michael Happé – Founder of Gavox Watches

Interview

Michael Happé has a passion for details, yet his brand Gavox still makes affordable, value for-money watches. I know him for a long time and the least we can say is that he is a passionate person with a lot of energy. In this interview I invite you to discover more about one of the key figures in the industry. Tell us a bit about you and your story with watches. My journey with watches began in the 70s, when quartz and digital watches were revolutionizing the industry. I was captivated by the innovation and simplicity of brands like Casio. At 17, I received my first automatic watch, a Tissot, and that moment changed my perspective on horology forever. Over time, I developed a passion for mechanical watches, influenced by…

Étiquette : affordable