Wryst – the affordable luxury sports watches

Wryst – the affordable luxury sports watches

Story
Today I wanted to talk about this really nice brand. WRYST was founded by luxury watch designer Jacques Fournier in 2012 with a vision to create exceptional sports watches featuring leading-edge designs, brutal style, and unique resistant materials Jacques is knowed in the luxury industry thanks to his work for Jacob&Co. Indeed, with his unique and distinctive style, in 2011 Jacques created and developed the entire five timezone G5 collection including the Grand, Global and digital Ghost series for them. Well, let’s come back on Wryst timepieces; In 2012 and after three years of extensive research and development to perfect the design and others details, Jacques launched the Wryst Airborne chronograph. At that time, and remember that we are in 2012, this first collection was like an UFO. A crazy design…
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The lovely Terra Cielo Mare Milano San Babila

The lovely Terra Cielo Mare Milano San Babila

Magazine
Some weeks ago I had the chance to meet Eric Delicati who is distributor of the Italian brand Terra Cielo Mare. This brand is not really visible today because of a lack of communication but honestly it’s a brand on which you should have a look. For the record, Terra Cielo Mare is a family business that produces watches for enthusiast and collectors since 1999. The interesting thing is that behind everyone of their watches there’s a real story to tell. That means that they try to develop and narrate the history of aviation, naval, mechanical engineering and Italy through Haute Horlogerie. That’s not the most common thing in todays watch industry. Indeed, most of the time, a designer draws a watch and then the marketing director says : “Ok,…
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Classicism and Émail Grand-Feu – Focus on Lundis Bleus

Classicism and Émail Grand-Feu – Focus on Lundis Bleus

Uncategorized
What’s great about independent watchmaking is that you’re not only talking about watches. You’re talking about esthetic choices, technical skills and passion. All mixed together in order for some brands to propose watches made with great creativity, great craftsmanship, recognizable among all thanks to their design. And all that sold for a reasonable price. Lundis Bleus is one of those brands. Initiated by friendship in 1994 when the two founders, Johan Storni and Bastien Vuilliomenet, meet in the watchmaking school of La Chaux-de-Fonds in Switzerland; the brand started to produce watches in 2016. In between, 1998 was the year of their graduation. Then, they both continued their studies and got experiences and skills in several domains such as design, watch restoration or watch construction in manufactures like Renaud & Papi…
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DWISS – The awards winning microbrand

DWISS – The awards winning microbrand

Uncategorized
DWISS was created in 2011 by Rafael Simoes Miranda, a Brazilian born naturalized Italian designer, who has been designing watches for over a decade now, with a portfolio of more than 300 different watches designed for 15 different brands, awarded with important international design awards, like the Red Dot Design Award. DWISS (Design Watch Independent Switzerland) offers premium watches with a world-class design at reasonable prices – combining Swiss watch engineering, precision and quality. DWISS has been in the market for almost 7 years and has presented in several of the most important watch fairs worldwide such as BaselWorld (2014 and 2015) and Hong Kong watch and clock fair (2014 and 2015). DWISS has won an IDA - International Design Award for producing the very first Niobium (Nb1Zr) watch in…
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Armand Nicolet presents the M02 collection

Armand Nicolet presents the M02 collection

News
Swiss brand Armand Nicolet just launched a new collection under the name of M02. This collection is separate in 3 lines : Date, Chronograph & Date and GMT. The original concept that years ago inspired the first version of this family hasn’t changed, but the Maison this time has focused particularly on comfort and ergonomics. In order to make the watch as comfortable as possible on a man’s wrist the diameter of the case has been reduced a little and time-telling is now easier thanks to a revisited dial where Arabic numbers are displayed alternatively to indexes. The date model is something really classical. It uses the SW-200 movement from Sellita and is priced around 1400 CHF. The most interesting thing about it is the guilloche dial that I find…
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Riskers is coming

Riskers is coming

News
Riskers is a new watch brand that will be launched quite soon. The name seems to be well found… Riskers for « Taking Risk ». Indeed, this new brand has been created by ten former Richemont Group executives, who have worked for prestigious firms such as Cartier, Piaget, Vacheron Constantin and Baume & Mercier. Now they have decided to join forces to create a new independent watch brand together. Well, you will ask yourself « why Watchisthis talks about them ? They come from luxury brands so they will launch a luxury brand »…And there you’re right ! They will launch a luxury brand but at an affordable price!! After a first talk with Pierre Guerrier (former Richemont marketing services, Piaget) and co-founder of the brand, I heard that they…
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David Daper – A Swiss & Lifestyle “Signature” Brand

David Daper – A Swiss & Lifestyle “Signature” Brand

Uncategorized
Press Release - Time Square Collection from David Daper David Daper, with its first collection, Time Square, has positioned itself as a “Signature” Brand, thanks to a distinctive and highly differentiated product offering.   David Daper creates its own Brand Territory with a unique and minimalist design which answers the request of a generation in search of a strong identity working with their lifestyle. It caters to a mobile community in search of multicultural and urban experiences; a trend-aware community, with sharp product and quality knowledge. Far from the simplistic patterns of 'me-too' brands, David Daper's founders bring their own interpretation of a lifestyle brand. Their experience of high-end watchmaking allows the creation of this first iconic collection, despite a cluttered segment, it is a design recognizable amongst all. The…
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Buser Frères & Cie S.A. – A Brief Introduction

Buser Frères & Cie S.A. – A Brief Introduction

Vintage
There have been countless Swiss watch companies come and go over the last 200 years or so. Literally every single day I come across at least one defunct name I’ve never heard of before, and I know of many Swiss watch brands (not to mention German and French brands too)! A sizeable proportion of these old brands were merely that – brands only, meaning that they did not manufacture any components of the timepieces they marketed. Rather, they designed (sometimes they didn’t even go that far...) or assembled watches from components supplied by other factories; a successful business model that continues today in the Swiss watch industry. Buser Frères & Cie S.A., a family owned business whose origins began in 1892 in Niederdorf, Switzerland; were a true ‘manufacture d’horlogerie’. Buser…
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Winding Back the Years

Winding Back the Years

Vintage
The vast majority of wrist watches, from their very conception, have a crown on the right hand side of the case, at 3 o’clock. Most crowns protrude from the case, where they are grasped for setting and winding of the watch, if the watch is of the mechanical variety. However in 1953, Jaeger LeCoultre released the Futurematic, with the technically impressive calibre 497 bumper automatic movement. What was different about the Futurematic, lies in how the watch was set – there was no crown to be found at 3 o’clock. This watch was the first ‘back-set’ wristwatch, a true innovation where the tiny coin-like crown was located flat against the back of the case, in contact with the wrist when worn. The crown would slide one way to be rotated…
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The new Moduco watches

The new Moduco watches

News
The name Moduco comes from the abbreviation of « Modern Urban Company ». This new brand is a collaborative vision of two good friends - One who is an American watch designer, the other a Swiss product manager. Together they have a combined experience of more than 10 years in the watch industry. With this first collection they tried to create a watch inspired by the urban environment, modern aesthetics and industrial elements. A strong yet clean timepiece with some nice details. The first one that directly caught our eyes is the 3 dimensional roman numeral XII, that is more thick than the other numerals and on which there is a vertical brushed finishing. This special detail could remind us some skyline that you can find around Central Park in…
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