When Christopher Ward and Morgan Motor Company team up

Last November Christopher Ward and Morgan Motor Company announced their exciting partnership that gives the possibility to the British brand to take inspiration from the craftsmanship and engineering that sits at the heart of the Morgan philosophy. Mike France, Christopher Ward co-founder, said: “The form and performance of beautiful classic cars has always influenced the wider watch industry, but especially …

Introducing the Edox Les Bemonts Shade of Time

Swiss watch brand Edox introduces a striking addition to its Les Bemonts collection – The Les Bemonts Automatic Shade of Time. Note that “Les Bémonts” is a pictoresque forest situated just a few meters from the EDOX factory, and that’s why the brand decided to use this name. The timepiece collection features classical design with pure and timeless lines and …

Get Creative With Memomem Watches

What if you buy a watch that not the brand designed, but you? Memomem comes with a very interesting concept on Kickstarter where you can basically design your own watch! Of course there are a few boundaries, but Memomem allows for an enormous amount of options thanks to the clever use of color. For the case, you can select either …

Watchisthis?! Magazine’s Spring Issue out now!

Nothing is more satisfying for us at Watchisthis?! as to get another issue of our magazine out! We always work hard on getting the best possible content and in our modest opinion….we think we succeed to that once again with out Spring issue! One of the great things of making Watchisthis?! Magazine is that you sit down and talk with …

WATCHe turns your Apple Watch in a skeleton mechanical watch

If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its …

Griffin Emblem – An Indiegogo success

Griffin Emblem has a straight forward brand concept; it wants to create watches by crowdfunding campaign in small quantities, but with a very careful design and materials of superior quality. The brand has a logo that represents a griffin, a mythical creature, half eagle and half lion, symbolizing both power and agility. The name of the brand Griffin Emblem is …

Pilo & Co Genève – New Tempo Skeleton for women

Pilo & Co Genève puts women in the spotlight with its new Tempo Skeleton Watch. The exclusivity of a skeleton watch does not necessarily need to result in an excessive price. Pilo & Co offers with this new Tempo a watch that combines traditional Swiss craftsmanship with a design that could be defined by “l’air du temps”, for a competitive …

Antoine Tavan 1805 – Exceptional yet affordable

In 2008 Roger Zarzoso revived the name of the legendary 19th Century Swiss watchmaker Antoine Tavan and now he tries to honor the work of this incredible craftsman by producing his own range of fine timepieces. The brand creates different kind of watches, from high-end tourbillion to handmade skeleton watches. And that’s exactly their last offer, a pure beauty that …