Interview Diyu WU – Founder of Sólás Watches

Interview Diyu WU – Founder of Sólás Watches

Interview
These last days I had the chance to speak with Diyu Wu, the founder of the new brand Sólás Watches. I'm sure you will like his new watch and the whole story around. So let's jump on the interview :-) Could you tell us a bit about you and about your story with watches? Hi Jonathan, thanks for inviting me to this interview. I was born in China but at a young age moved to the UK for a number of years before coming to Ireland where I grew up. It was in university when I seriously started to enjoy reading, researching and collecting watches. My first watch that I researched and bought was a Sea-Gull M171s (and you’ll see my username on the WatchUSeek forums still refers to that…
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Aurochronos 3rd Edition – October 2019

Aurochronos 3rd Edition – October 2019

News
Excitation is growing up as the 3rd edition of Aurochronos Festival (Lodz / Poland) will be held on the next 5th and 6th October. Watchisthis is proud to be their partner from the first day and of course we will be there for this new edition. Our editor in chief, Jonathan Kopp, will be part of the jury and this year it’s going to be hard to choose the winner for each category. For this year it’s more than 50 brands that will show their work. We will have microbrands, more established brands and high luxury like Arnorld&Son. The visitors will have the chance to see brands like Aevig, Brellum, Crafter Blue, Gavox, Havaan Tuvali, Alfa Flag, Anonimo… and so many others. With all these brands we can easily say…
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From New-York with Love : The Martenero Kerrison

From New-York with Love : The Martenero Kerrison

News
Today I decided to write about a new successful Kickstarter project. This one is from Martenero Watches. A young company based in New-York City and founded back in 2014 by John Tarantino. I follow their work from a long time right now and for one main reason – The originality which is one of their core value. Their design philosophy revolves around creating clean and modern designs that stand apart through subtle details and unique colorways. I admit that I’ve been a fan of their Edgemere collection for a long time, so when I heard about this new campaign I was quite excited. And finaly I had the chance to try the new Kerrison during Wind’Up watch show in NYC some weeks ago. This one takes the same design code…
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5 Things You Need To Know When Buying A Micro Brand

5 Things You Need To Know When Buying A Micro Brand

Opinion
Micro brands have slowly, yet steadily eating up market share in the affordable watch market. They have become a respected alternative to the established brands, but there are a few things that are good to realize before you actually buy a watch from a micro brand. Scams are rare and can be avoided Most micro brands either sell through their own website or through a crowd funding page like of Indiegogo. In either case, you probably end up buying a watch you have never seen before in real life, and you part with the money before it is even being delivered. Although scams happen, they are quite rare, and you can build in a bit safety by doing your due diligence. First of all, most micro brand owners are known…
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Seven Tips For Starting Micro-Brands

Seven Tips For Starting Micro-Brands

Opinion
Every week several new watches are launched on crowd funding websites. Often they are being introduced by a micro-brand that is less then a year old, and this is probably their first product. When you have already started your journey as a micro-brand owner, good for you, for people looking to start, here are a few tips: 1. You are not alone!! The world is not waiting for your watch, in fact, we don't even need your watch! You are going to create something that will enter a market place that already has too many offerings, and that market place is even a shrinking as we speak! Sounds mean? Yes, but it is absolutely vital that you realize this before you start. This is as much a challenge, as it…
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Straits Foundry: Bypassing Crowdfunding

Straits Foundry: Bypassing Crowdfunding

News
We are in August and sure thing is that I never saw so many new brands in our industry than this year...and yet Straits Foundry, another new microbrand, will be launched next September. It is true that the industry is suffering this year, but paradoxically, we see more and more small brands making their big debut... Interesting thing is that they often provide original and quality products. Unlike many young brands, Straits Foundry will sell their watches directly on their website and without going through Kickstarter. When we see the success of brands launched on the crowdfunding platforms, we are entitled to ask if this is the right strategy. The team is based in Singapore, and they are a curious crew of engineers by training and explorers on the weekends.…
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Why Isn’t This A Success On Indiegogo?

Why Isn’t This A Success On Indiegogo?

News
                    There is currently a watch offered on Indiegogo and I am trying to figure out why it is not a success? At time of writing it has 3 backers with 13 days to go, and raised $291,- of a $15.000,- goal, so it does look grim for this campaign. Of course this is not strange by itself, not every Kickstarter and Indiegogo campaign succeed. However, we are talking here about N plus ONE designs customizeable watch, which is not only highly original, but also very affordable. $95,- buys you a well designed watch with three different bezels that you can switch out by screwing them on and off. The watch is powered by a Ronda quartz movement, comes with a…
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