15Mar 2016 by Jonathan Kopp No Comments
Raymond Weil in harmony with The Beatles

Raymond Weil in harmony with The Beatles

News
Raymond Weil has unveiled the biggest musical collaboration in its history with its new limited edition maestro watch that honours The Beatles. This new watch partnership in the music icons series marks Raymond Weil's 40th anniversary and celebrates the greatest music band. At first sight The Maestro Beatles Limited Edition is a really classic timepiece, but when looking more closely we distinguish a multitude of little details. Indeed, we can see that it features the 13 Beatles’ album titles written around the bespoke dial, including a reference to the Help album cover at 4 o’clock. Moreover, the dial and the caseback both feature the official Beatles logo. The watch features a mechanical, self-winding movement inside a 39.5mm stainless steel case. Priced around 1200€ the watch released with the agreement of The…
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08Mar 2016 by Jonathan Kopp 1 Comment
Sea Monster Art Piece by Augustin Matei

Sea Monster Art Piece by Augustin Matei

News
                      Watchmaking is the high-precision world. The production of a gear train of a watch or the finesse of a polishing requires a steady hand and a strong mind. Watchmakers have an exceptional creativity that they can put in the service of their dream. To create the dream some watchmakers love to use métiers d’art in their creations. Métiers d'Art are the heritage of know-how carefully developed over the centuries. Professionals are first and foremost men and women of passion. They can work for the conservation and restoration of patrimony, but they can also work in the field of creation. Métiers d'Art are essentially a manual techniques, implemented by highly qualified professionals, that's why the production is limited to unique…
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26Fév 2016 by Jonathan Kopp No Comments
New Mondaine “Contactless” with PayChip prototype

New Mondaine “Contactless” with PayChip prototype

News
  Mondaine enhancing the watch functionality with Oberthur Technologies’ contactless payment system- PayChip ™ with NFC. Blurring the lines between technological innovation and horological excellence, Mondaine has once again excelled with a fresh update to its outstanding Mondaine Helvetica No1 Smart watch. Mondaine continues to innovate and has updated its smart watch offering by adding Near Field Communication (NFC) contactless payment technology. A number of the Swiss-made brand’s watches will be imbued with a Mondaine PayChip, designed to offer convenient and efficient transactions at contactless payment points. We already know the Mondaine Helvetica Smart watch, which was inspired by the world’s most used font Helvetica (Latin for ‘Swiss’) which encases modern technology in a design that feels fundamentally grounded in Swiss watch-making. In fact, the only indication that it is…
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04Fév 2016 by Jonathan Kopp No Comments
WATCHe turns your Apple Watch in a skeleton mechanical watch

WATCHe turns your Apple Watch in a skeleton mechanical watch

News
If you have an Apple Watch but you love Swiss mechanical movement, the new WATCHe application may interest you. The latter indeed offers the ability to display the time on your Apple Watch in the manner of a mechanical movement. Indeed the brand from Geneva offers today a kind of bridge between connected watches and mechanical watches thanks to its new app for Apple Watch. After several years of development of smartphones hulls integrated with mechanical movements, Luc Pellaton decided to give a new dimension to the trend of connected watches.With the launch, of a mobile application designed for the Apple Watch, the spirit of a mechanical movement can now be found as an indicator screen on your smartwatch. For the moment the app is free in the App Store…
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28Jan 2016 by Aurelien Payet 2 Comments
Griffin Emblem – An Indiegogo success

Griffin Emblem – An Indiegogo success

News
Griffin Emblem has a straight forward brand concept; it wants to create watches by crowdfunding campaign in small quantities, but with a very careful design and materials of superior quality. The brand has a logo that represents a griffin, a mythical creature, half eagle and half lion, symbolizing both power and agility. The name of the brand Griffin Emblem is more focused on the treasure than on the griffin in question. Creators have been captivated for long time by the stories exposing the griffons as heroes and protectors of wealth such as gold. When we observe the logo, we see the creature touch a diamond with his paw. This diamond is a reference to the treasure Griffins were fighting for. The word "Emblem" therefore refers here to the protected treasure…
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21Déc 2015 by Jonathan Kopp No Comments
SIWP is back in Geneva in 2016

SIWP is back in Geneva in 2016

News
After the success of the first edition in 2015, the Swiss Independent Watchmaking Pavilion (SIWP) will be back in Geneva from January 17th to 22nd, 2016. The SIWP is an entity whose purpose is to promote independent watchmaking brands based in Switzerland, in order to ‘present a different face of watchmaking’ from the one displayed by the industry’s giants. With its experience, the SIWP is now the only entity offering independent Swiss brands the opportunity to pool their resources and develop a synergy that allows them to thrive in a very competitive industry. Once again the event will take place in the exceptional venue of the Casino du Lac. For already a decade this unique Genevan casino is located in the heart of Meyrin. Close to major roads, with as…
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23Sep 2015 by Martin Green No Comments
Sneak preview of amazing photoshoot for Watchisthis?!-magazine

Sneak preview of amazing photoshoot for Watchisthis?!-magazine

Magazine, News
Here at Watchisthis?! we are ramping up for our premiere edition of Watchisthis?!-magazine! In the desert heat of Las Vegas, Nevada, we found the beautiful and talented "Mermaid in Heels", Cielo Fronteras. We put around her wrist the brand new Trifoglio Italia, the latest design by watch designer Alessandro Baldieri and let the magic happen! Of course we can only provide you with a sneak preview here. Early november you will be able to see it all in the premiere edition of Watchisthis?!-magazine! Make sure you subscribe HERE so you will be the first to read our amazing high-end magazine about affordable watches, with Cielo, Trifoglio Italia and much, much more!  
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