In talk with Jacob Andra – SOMA Horology Marketplace

In talk with Jacob Andra – SOMA Horology Marketplace

Interview
SOMA Horology Marketplace is the new exciting thing in the watch industry. For some people and some brands it was obvious to join this platform directly while some others are still thinking about it with the questions in the corner of their heads : “How does it work ? Have I to jump on it ?“… And at the end they say : “Why the hell I’m not already on it ?“ Today at Watchisthis we are glad to share with you an interview of Jacob Andra, one of the co-founders of this new platform. It’s quite long but believe me it’s worth the reading time ;-) [caption id="attachment_3676" align="aligncenter" width="632"] Left : Jacob Andra from SOMA - Right : Armand Billard from Sartory Billard Watches[/caption]   Watchisthis : As…
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Classicism and Émail Grand-Feu – Focus on Lundis Bleus

Classicism and Émail Grand-Feu – Focus on Lundis Bleus

Uncategorized
What’s great about independent watchmaking is that you’re not only talking about watches. You’re talking about esthetic choices, technical skills and passion. All mixed together in order for some brands to propose watches made with great creativity, great craftsmanship, recognizable among all thanks to their design. And all that sold for a reasonable price. Lundis Bleus is one of those brands. Initiated by friendship in 1994 when the two founders, Johan Storni and Bastien Vuilliomenet, meet in the watchmaking school of La Chaux-de-Fonds in Switzerland; the brand started to produce watches in 2016. In between, 1998 was the year of their graduation. Then, they both continued their studies and got experiences and skills in several domains such as design, watch restoration or watch construction in manufactures like Renaud & Papi…
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The Aurochronos Festival in Lodz is back for a 2nd edition

The Aurochronos Festival in Lodz is back for a 2nd edition

News
The second edition of the International Festival of Independent Watch Brands AuroChronos 2018 will take place in Lodz in the last weekend of September (29th - 30th). For two days, visitors will be able to see, try on and purchase unique men's and women's watches from around the world. For the second time Watchisthis Magazine is proud to be one of the media partners of this show. Initiative of this festival came from two friends who love watches. Maciej Mazurkiewicz – a professional doctor specializing in oncology, and Paweł Zalewski – a translator and lecturer with over 13 years of experience in business training. They are two very charismatic guys with an enthusiasm that is very infectious. Stay with them 1 hour and you will be amazed by their ultra…
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Trifoglio Italia is back with the Veloce watch

Trifoglio Italia is back with the Veloce watch

News
The young brand Trifoglio Italia is back with a new pretty cool watch. And this one will be available through kickstarter. Now a quick reminder. Trifoglio has been created by Italian designer Alessandro Baldieri, and Jessie Yeo, who was born and raised in contemporary, vibrant and eclectic Singapore. She has a long time successful powerhouse in the watch business with her business acumen and hard work. Alessandro’s fiery and consuming passion for glamour, style and beauty makes him the visionary designer, while Jessie translates inspiration into reality and impeccable quality. Alessandro’s extravagant inspirations pay homage to his roots in cosmopolitan Rome, its legacy and history. Trifoglio Italia’s commitment to producing only the best quality means that its collections are produced only in limited quantities. Now selling in Europe, America, the…
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Stowa Flieger Verus Sport 43

Stowa Flieger Verus Sport 43

News
Stowa has been producing mechanical watches in the Black forest since 1927 – uninterrupted until today. From July/August they will offer another complement of their popular Flieger series. The Verus Sport 43 (43mm case) based on the Verus 40 (40mm case). As the name implies, this watch has very special sport features. For example, the metres waterproof cas with extra thick sapphire glass. On request, a screwdow crown. Inside the watch, they use the famous ETA 2824-2 movement in the good basic version. If you want the TOP finish movement, you can choose this optionaly. Later, a massive caseback should be available as well. With the Stowa Flieger Verus Sport 43 you get an extremely sturdy Fliger watch, which has been modernized by design, but still keeps the Flieger DNA…
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A Soviet Design Classic – The Raketa Kopernik

A Soviet Design Classic – The Raketa Kopernik

Vintage
When it comes to listing famous watchmaking countries, most people could name Switzerland, Japan and maybe Germany or France, if they had only a passing interest in watches. However there is one region that arguably surpasses those in terms of the level of fanaticism of its collectors, and that is the former Soviet Union. Russia and the USSR have a rather rich horological history, with a large number of manufacturers in operation over quite a long period of time. What most of the brands lacked in high end mechanics and expensive hand-finishing compared to their European counterparts, they made up for with an astonishing array of unique designs, robustness and hearty doses of utilitarianism. Soviet-era watches scored wins for the USSR during the Cold War too, as it was a…
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Buser Frères & Cie S.A. – A Brief Introduction

Buser Frères & Cie S.A. – A Brief Introduction

Vintage
There have been countless Swiss watch companies come and go over the last 200 years or so. Literally every single day I come across at least one defunct name I’ve never heard of before, and I know of many Swiss watch brands (not to mention German and French brands too)! A sizeable proportion of these old brands were merely that – brands only, meaning that they did not manufacture any components of the timepieces they marketed. Rather, they designed (sometimes they didn’t even go that far...) or assembled watches from components supplied by other factories; a successful business model that continues today in the Swiss watch industry. Buser Frères & Cie S.A., a family owned business whose origins began in 1892 in Niederdorf, Switzerland; were a true ‘manufacture d’horlogerie’. Buser…
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From New-York with Love : The Martenero Kerrison

From New-York with Love : The Martenero Kerrison

News
Today I decided to write about a new successful Kickstarter project. This one is from Martenero Watches. A young company based in New-York City and founded back in 2014 by John Tarantino. I follow their work from a long time right now and for one main reason – The originality which is one of their core value. Their design philosophy revolves around creating clean and modern designs that stand apart through subtle details and unique colorways. I admit that I’ve been a fan of their Edgemere collection for a long time, so when I heard about this new campaign I was quite excited. And finaly I had the chance to try the new Kerrison during Wind’Up watch show in NYC some weeks ago. This one takes the same design code…
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Kickstarter – The Jubileon Superellipse

Kickstarter – The Jubileon Superellipse

News
So now this is your last chance to get this pretty cool automatic watch. Indeed, the Kickstarter campaign of Jubileon will end on the 8th September. For the moment, they have not reached their goal ... Well, no matter, they will be able to try again later and I am convinced that it will be a success. Honestly I don’t really understand why this campaign is not a big success right now... Because the watch is affordable, it has good specs and more than this, it has contemporary and classic design suitable for everyday use. I had the chance to try one and seriously the piece is really cool and it fits perfectly any wrist thanks to it size of 41 mm wide and 11.9 mm thick. The case is…
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Presenting the Brellum Duobox Classic Havana

Presenting the Brellum Duobox Classic Havana

News
The Duobox Classic Chronometer collection was officially revealed in December 2016 and it was a directly a great success. It's the start of a new school year here, and Sebastien Muller (owner of the brand) decided to propose us a new version of the already iconic Duobox. This time the Duobox adorns the Havana style with brown hues whose finish is done using a sunshine pattern. One may say this colour reminds them of Havana’s cigars, some other may compare it to the rich colour of a whisky or a bourbon. Brellum’s team thinks that it reminds correctly the beautiful colours of Jura’s forest in autumn. For this piece the ingredients are still the same than for the other versions: a high-performance movement, a vintage design, quality finishes, the whole…
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